These are challenging times for us as we seek our spot under the sun, the unique challenge that Birlasoft has, is to find a

differentiatable and serviceable white space in the tech-saturated market of today. After many intensive analyses we have arrived at our strategic approach that we believe will deliver us the disruptive growth we seek in 2011-12.

The continued mantra is FOCUS.

From a Business PersPective:g Focus on our 3 chosen verticals – Banking & Financial Services, Insurance and Manufacturing & Pharma. We have aligned all our CoE offerings with vertical needs to supplement the verticalization of the organization.g Focus on being in the CORE of our client’s business – We are keen on being a strategic partner rather than a tactical vendor and hence will extract ourselves out from the periphery of the client’s needs and become central and core. g Focus will also be seen at an organizational/account level – We will pursue strategic relationships

with only selected existing accounts as well as target few strategic new prospects. This focused approach will result in more impactful efforts yielding higher value. Each of these selected focused accounts will have a dedicated Business Relationship Manager (BRM) & Account Manager (AM) in addition to other support such as an Onsite Delivery Manager; a named Asset Management Group (AMG) support resource; support in bench planning and resource allocation and leadership support.

From a technology PersPective:g We will align on emerging technology trends such as Mobility, Cloud Computing and Social Media. While we have commenced demonstratable initiatives in Mobility (under the SOA CoE) and we are looking at reaping a new business win through Cloud (as well as potentially, for across our Group companies), the Social Media impetus will begin in a couple of quarters.g We will also invest significantly in white spaces of the market, that Tier 1 players have not yet saturated and those that bring and deliver high business

value; namely: Analytics; Governance Risk & Compliance and CRM Customer Insight. Through super-speciality centres dedicated to these niche technologies, we will be able to deliver value by applying our technical expertise with the domains.g We will also invest in strategic relationships with Domain-based Product Vendors to jointly create and deliver a value proposition which is much needed in the evolving market.

This is the broad strategic direction and technology roadmap of our organization in the coming years.

As we march through these challenging times, my message to you to make this a success, is for each one of you to focus on 3 key things:g Deliver 1st-time-right, with a 100% certainty g Work on operational efficiencies to drive a 38% Gross Margin for the organization in the coming year (these operation efficiencies will include zero-build or low-build cases, leakage control, cost per FTE, high utilization and training, among others)g Own a learning target. At an individual professional level, each one of you should set up a target to learn something in the next 6 months and ensure that you meet it.

With this focus, investment and passion, I am sure we will be able to create and deliver Value for our Customers and for All.

SoftalkFor internal circulation only I April 2011

Creating Value and Delivering Excellencedirections

April 2011 1

Sanjay Gupta Global Delivery Head