“creating the future of play”
DESCRIPTION
“Creating the Future of Play”. Presented by:. Iliana Barcelata Alejandra Gandara Maria Gandara VESL Speaking &Listening Class 4/14/14. Company formed in 1945. Founders: Harold Matson, Elliot Handler and Ruth Handler. Mattel History. Growth Mattel C reations. 1947. 2000. 1955. - PowerPoint PPT PresentationTRANSCRIPT
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“Creating the Future of
Play”
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Presented by:
-Iliana Barcelata- Alejandra Gandara
-Maria Gandara
VESL Speaking &Listening Class4/14/14
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Mattel History
• Company formed in 1945.
• Founders: Harold Matson, Elliot Handler and Ruth Handler.
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Growth Mattel Creations
1947
1955
1959
1961
1968
1977 1982
1993
1997
2000
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Some of the major products
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Type of Business
1.- Designer2.- Manufacturer3.- Commercialize
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CommercializeAgreements
Diversity
Biggest and Successful Company
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Business Strategy
“Play fair”
• Integrity
• Respect
“Play together” • Team
• Productive
“Play with
Passion”• Innovation
• Creativity
“Play to Grow”
• Risks
• Leaders
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7 Billions every year
30,000Employees
43 Countries
Presence Around the World
150 Nations
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Headquarter is in “El Segundo, California
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Chief Executive OfficerBryan Stockton
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How is the experience buying Mattel products?
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Focus
Partners
Mattel outside
its business
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Mattel outside its business
Social Impact
Educational programs
CR's 100 Best Corporate Citizens
Internships
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Interesting facts about Mattel
• The world's largest toy company.• Consistently recognized as a top company
to work for.• Barbie and Ken got their names from the
creator’s children.• Controversial marketed as a woman that
girls can aspire to be like.
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