creating tactical, buyer-focused content to drive results

#C2C16 Creating Tactical, Buyer Focused Content To Drive Results Caitlin Ridge, Director of Communications Lattice Engines

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#C2C16

CreatingTactical,BuyerFocusedContentToDriveResults

CaitlinRidge,DirectorofCommunicationsLatticeEngines

#C2C16

AboutMe

DirectorofCommunications

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#C2C16

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OurProcess

Ideation

Planning

Creation

Distribution

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#C2C16

GettingtotheIdeaCourtesyofDigishare360

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GettingtotheIdea

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#C2C16

PlantheWork

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#C2C16

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• DemonstratethevalueofLattice• Rallyinfluencers

PlantheWork

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• Completetheworkquicklywithafreelancer

• Tapintointernalmindshare

WorkthePlan

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• Blogpost• Emailblast• Workinto

nurture• Salesenablement• Socialmedia• Retargeting• PR

It’sabouttheMarketing

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ResultsOver1,200downloads

Over$200kinpipelineinfluenced

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Questions?

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