creating new strategies combining the power of the internet and digital printing by, michael moyer
TRANSCRIPT
Creating New Strategies Combining the Power of the Internet and Digital Printing
by,
Michael Moyer
Agenda
• Efficient vs. Inefficient Direct Marketing Industries• Vicarious Marketing• Program Benefits
• Enable highly efficient direct marketing
• In inefficient direct marketing industries
• Vicarious Solution: Reseller sends manufacturer-sponsored marketing and educational materials to targeted consumers
Distributor Reseller
Problem/Solution
Manufacturer Consumer
OFFER!
Manufacturer Client
Example Market: Veterinarians
• Manufacturer defines a specific target client• Creates a message especially for them• Message delivered by client’s veterinarian• Response driven back to the veterinarian• Results are tracked & reported
Veterinarian
OFFER!
From: Dr. Smith
Pet, Inc.Offer
Sale: Dr. Smith
Software Tour – Veterinarian
Software Tour – Veterinarian
Software Tour – Veterinarian
Software Tour – Veterinarian
Software Tour – Veterinarian
Software Tour – Veterinarian
Software Tour – Veterinarian
Software Tour – Veterinarian
Software Tour – MARKETLink
Software Tour – MARKETLink
Software Tour – MARKETLink
Software Tour – Sponsor
Software Tour – Sponsor
Software Tour – Sponsor
Solution Overview - Benefits
• Manufacturer– Accurate targeting– Veterinarian endorsement – Measurement
• Distributor– Strategic differentiation– Value-added service– Additional revenue
• Veterinarian– Professional marketing– Control– Client privacy– Upsell / retention
• Client– Educational materials– Special offers– Potential savings
Comparable Industries
• Dental• Ophthalmology• Dermatology• Chiropractic• Auto Shops• Real Estate
• Hair Salons• Interior Design• Mortgage• Insurance• Other medical• Many others…
