creating & managing your personal brand
DESCRIPTION
Tips for building and maintaining your personal brand.TRANSCRIPT
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Creating & ManagingYour Personal Brand
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WHAT IS YOUR PERSONAL BRAND?• Your brand encompasses all aspects of your image and reputation.
• It includes personal communications, online presence, word of mouth, etc.
• A strong brand conveys a cohesive message about the unique value you have to offer.
MESSAGEPRESENCE
IMAGE &REPUTATION
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WHY IS A PERSONAL BRAND IMPORTANT?
• Provides a consistent experience
• Highlights your unique strengths
• Helps you stand out in the crowd
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Creating Your Brand
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ASSESS YOURSELF• Identify what you have to offer to an employer
• Look beyond job descriptions to projects and accomplishments
• Ask trusted colleagues for their reflections
• Identify five to seven key qualities
• Don’t be modest!
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strengths
AUDIENCEneeds
uniquequalities
focus your brand here
IDENTIFY DIFFERENTIATING VALUE• Start with your strengths
• Consider what’s valuable to your target audience
• Identify qualities other candidates don’t have
• Focus your brand message on that area of intersection
• Articulate your value in terms of benefits to your audience
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DEVELOP YOUR BRAND IMAGE• Make sure your resume & cover letter clearly communicate your brand value
• Invest in an attractive resume layout, personal logo and business card
• Set up professional profiles on Google+, LinkedIn and Twitter
• Consider a personal portfolio website or blog
• Check search engine results and eliminate hits that don’t support your brand
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MAINTAIN Your Brand
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BE CONSISTENTLY VISIBLE• Go to networking events & follow up via email and thank you cards
• Post accomplishments & interesting content on social media
• Engage online with colleagues & thought leaders in your field
• Post weekly tips and ideas to maintain your online presence
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LOOK FOR NEW CHANNELS• Write articles for local papers and company newsletters
• Seek out opportunities to speak at conferences and events
• Take on new projects and let people know about your successes
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Personal Branding: DO’s• Be authentic and positive
• Share links and comments on topics in your field
• Use tools like HootSuite to write and pre-post content
• Keep an eye on your online reputation by setting up a Google alert on your name
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Personal Branding: DON’Ts• Don’t complain about past employers or colleagues
• Don’t automatically repost high volume of another site’s content to your Twitter
• Don’t overlook replies, retweets, and other opportunities to converse
• Don’t deluge target contacts—know how much contact is too much
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IN SUMMARYLook at every interaction as an opportunity to express your unique value.
Above all, focus on results and deliver high quality work!