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!='E;/%+%+I/,;6*964/083

84

85

8687

88

8990

91

92

BUDGET DETAIL

Professional Creative Production Fulfillment Post/Ship & Total

Component Services Services Services & Distro Expenses Budget

STRATEGY, MARKETING & CREATIVE

PROGRAM DEVELOPMENT

Event architecture

Program planning 21 600 21 600

!DI/$%,C)(4/%

92

93

94

95

96

9798

99

100

101

102

Program planning 21,600 21,600

Project management 28,800 28,800

Consultants 50,000 50,000

Consultant Hard costs 16,000 16,000

Expenses 2,520 2,520

50,400 0 66,000 0 2,520 118,920

Marketing Strategy & Planning

Marketing strategy 2,910 2,910

Strategy (Hacker) 25,000 25,000

Program planning 9 506 9 506102

103

104105

106

107

108

109110

111

112

Program planning 9,506 9,506

Expenses 621 621

12,416 0 25,000 0 621 38,037

Marketing Consulting

Marketing consultant 200,000 200,000

Travel Expenses 20,000 20,000

0 0 200,000 0 20,000 220,000

Creative Theme Development (Coda)

Project management 2,760 2,760

113

114

115

116117

118

119

120

121122

j g , ,

Copywriting/editing/proofreading 1,071 1,071

Concept Development (Coda) 13,207 13,207

Expenses 138 138

2,760 1,071 13,207 0 138 17,176

Photography/Illustration

Image licensing & manipulation (Coda) 16,240 16,240

Image licensing & manipulation (Hacker) 15,000 15,000

0 0 31,240 0 0 31,240

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!.+ 7+SERVICE TASK GROUP TASK OWNER STATUS

PLANNED

START DATEDUE DATE % Done

Education Mgmt Call for Speakers 2008 Create Accepted, Alternate and Rejected Email Notification Copy In Progress 10/8/07 100%

Education Mgmt Call for Speakers 2008 Update Wingate with Session Codes, Status and Accepted Types Not Yet Started 10/9/07 10/10/07 100%

!.+E/7+$/,

Education Mgmt Call for Speakers 2008 Send Accepted, Alternate and Rejected Emails Not Yet Started 10/10/07 10/12/07 100%

Education Mgmt Call for Speakers 2008 Assign Tracks to Speaker Manager Not Yet Started 10/29/07 11/2/07 100%

Education Mgmt Classroom Management Coordinate room set up with classroom manager Not Yet Started 0-25%

Education Mgmt Coaching Define criteria for coaching candidates and select candidates Not Yet Started 10/29/07 12/20/07 0-25%

Education Mgmt Coaching Contract with speaker coach Not Yet Started 10/29/07 11/2/07 100%

Education Mgmt Coaching Create and send coaching Introduction email Not Yet Started 11/5/07 1/3/08 100%

Education Mgmt Coaching Communicate final coaching report requirements to speaker coach Not Yet Started 11/5/07 100%

Education Mgmt Coaching Start sending weekly coaching updates to Sandra Not Yet Started 1/2/08 1/2/08 100%Education Mgmt Coaching Start sending weekly coaching updates to Sandra Not Yet Started 1/2/08 1/2/08 100%

Education Mgmt Coaching Create Onsite Rehearsal Schedule Not Yet Started 1/2/08 1/11/08 100%

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Platinum Gold BronzePlatinum Gold BronzeKey Opportunity Key Opportunity Key Opportunity

1 1 1

Conference Opportunities Conference Opportunities Conference Opportunities

1 1 1

2 2 2

3 3 3

4 4 4

5 5

6 6 Exhibit Hall Opportunities

7 1

8 Exhibit Hall Opportunities 2

1

Exhibit Hall Opportunities 2 Advertising Opportunities

1 3 1

2 2

3 Advertising Opportunities 33 Advertising Opportunities 3

1 4

Advertising Opportunities 2 5

1 3

2 4

3 5

4 6

5

6

7

8

0'$4)"+=) :;'$4'"46#;0'$4)"+=),:;'$4'"46#;,<1=>1%(4

Platinum Gold BronzeKey Opportunity Key Opportunity Key Opportunity

Official Conference Bag Official Conference Wearable Official Notebook

Conference Opportunities Conference Opportunities Conference Opportunities

1st

Day Keynote Speaking Slot Keynote Speaking Slot Track Session Speaking Slot1 Day Keynote Speaking Slot Keynote Speaking Slot Track Session Speaking Slot

Track Session Speaking Slot Track Session Speaking Slot 4 Full Conference Registrations

10 Full Conference Registrations 6 Full Conference Registrations Conference Signage

Venue Signage Conference Signage Keynote Exposure

Conference Signage Keynote Exposure

Keynote Video Loop Conference Bag Insert Exhibit Hall Opportunitiesy p g pp

Keynote Exposure 10’ x 20’ Exhibit Space

Conference Bag Insert Exhibit Hall Opportunities Exhibit Hall Aisle Signage

20’ x 20’ Exhibit Space

Exhibit Hall Opportunities Exhibit Hall Aisle Signage Advertising Opportunities

20’ x 30’ Exhibit Space Meeting Space 100 sq ft Logo on Attendee Brochure

Exhibit Hall Aisle Signage Logo placed in print advertising campaign

Meeting Space 700 sq ft Advertising Opportunities WWW Posting on US Conference Site

Logo on Attendee Brochure One-page 4 color ad in Program Guide

Advertising Opportunities Logo placed in print advertising campaign Expanded 75-word company description

Logo on Attendee Brochure WWW Posting on US Conference Site Post Show Mailing

Logo placed in print advertising campaign One page 4 color ad in Program GuideLogo placed in print advertising campaign One-page 4 color ad in Program Guide

WWW Posting on US Conference Site Expanded 75-word company description

Two-page spread in Program Guide Pre and Post Show Mailing

Expanded 100-word company description

Pre and Post Show Mailing

<"#=( )6( :;'$4'"46#;<"#=(,)6(,:;'$4'"46#;,,<1=>1%(4

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Level Price Qty Revenue

Platinum 125,000$ 3 375,000$

G ld 80 000$ 6 480 000$*'E;6$+/0,

! BL,='E;6$+/0! F/%/&E+$/,%'%67,0;'$0'&0

N

Gold 80,000$ 6 480,000$

Silver 50,000$ 9 450,000$

Exhibitor 7,500$ 42 315,000$

! !N,*'E;6$+/0!F/%/&E+$/,7/I/70,

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60 1,620,000$

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