creating great infographics & visual content
TRANSCRIPT
Creating Great Infographics & Visual Content
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+ WHY VISUAL CONTENT?+
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KEYS TO SUCCESSFUL VISUALIZATION
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WHAT CAN YOU VISUALIZE?+
THE VISUALLY MODEL +
Who is Visually?
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+ Community + Marketplace
+ Project Center
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“The world’s leader in scaled content creation”
Why visuals?
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There's a lot of noise out there.!
Trillions of messages.
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And we can only process a fraction of them.
12 secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2000
8 secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2012
9 secondsAVERAGE ATTENTION SPAN OF A GOLDFISH
Source: http://www.statisticbrain.com/attention-span-statistics/
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This means that your stories and insights have to move quick, or risk being lost.
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That’s where visuals come in.
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Source: Eric Jensen, Brain-Based Learning: The New Paradigm of Teaching, 1996
90%90% of all information that comes to our brain is visual.
visual messages per hour may be received by the brain !
36,000Up to
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A picture is worth a thousand words.
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THIS IS A PICTURE OF A BLUE BIRD SITTING IN A TREE.
THE BIRD IS LOOKING TO THE RIGHT.
THE LEAVES OF THE TREE ARE ORANGE, RED, YELLOW AND GREEN.
IT IS AUTUMN.
Infographics & visual content can help make sure your audiences
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with you and your brand. SEE, HEAR, AND ENGAGE
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But information design is not easy.
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Common ProblemsPRETTY DESIGN BUT LACKS NARRATIVE / STORYTELLING+
NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA+NO EXPERTISE IN INFORMATION DESIGN+GOAL OF GRAPHIC IS UNCLEAR+
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3 Keys to a Successful Infographic/Visualization
STORY DATA DESIGN
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It’s all about the story.
STORY
visual.ly/what-are-odds visual.ly/food-waste-story-excess
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DATA
Good data + analysis.
Source: http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/
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DESIGN
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THERE’S ONE MORE KEY TO A GOOD VISUALIZATION…
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THOUGHT LEADERSHIP, EXPLORING STORIES/DATA !
VISUAL.LY/INNOVATION-TIMELINE/
SOCIAL, VIRAL, SEO !VISUAL.LY/TIE-DIY
FINDING NEW STORIES IN DATA, SOCIAL/VIRAL !
VISUAL.LY/STARTUP-UNIVERSE
THE STRATEGY IT FITS INTO.
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What can YOU visualize?
ANALYZED DATA ON CLIENTS (CORRELATE THE EFFECT)+CASE STUDIES, WHITEPAPERS, BLOG POSTS, TRAINING DOCS, FACT SHEETS+
“THE JOURNEY OF” !HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/
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For example:
startupweekend.org/wp-content/blogs.dir/1/files/2013/04/Impact-Report-Guide-TEST-42C-4_11.pdf
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INDUSTRY FORUMS, BULLETIN BOARDS, SOCIAL CONVERSATION+
QUORA+
Find conversations, and research
USE SEO/SEM RESOURCES INTERNALLY, OR BUILD USING GOOGLE TRENDS, VISUAL.LY TRENDS+
TextThousands of the world's best designers, journalists, developers, and other creatives,
all carefully curated and on one easy to use, on-demand marketplace/project
platform.
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The model
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Text
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Working together, better.
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Data Journalism Handbook starting point for storytelling/insights
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Content Marketing Institute (CMI) starting point for content strategy
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RESOURCES
blog.visual.ly (inspiration, ideas, best practices)
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Joe Cardillo Product / Marketing / Content
@joecardillo