1. RealEstate.com Creating EngagingHyper Local ContentTuesday, February 14, 2012

2. RealEstate.comBob Stewart bob@activerain.com@activebobTuesday, February 14, 2012 3. What is Hyper Local? 3Tuesday, February 14, 2012 4. What is Hyper Local? 3Tuesday, February 14, 2012 5. Hyper Local is............ having the character of being oriented around a well dened community with its primary focus directed toward the concerns of its residents 4Tuesday, February 14, 2012 6. Hyper Local is............ having the character of being oriented around a well dened community with its primary focus directed toward the concerns of its residents 4Tuesday, February 14, 2012 7. Well Dened Community Geographical Topical Demographic Local News and Events 5Tuesday, February 14, 2012 8. Well Dened Community Geographical Topical Demographic Local News and Events 5Tuesday, February 14, 2012 9. Geographical Community Neighborhood Subdivision Condo Complex 6Tuesday, February 14, 2012 10. Geographical Community Neighborhood Subdivision Condo Complex 6Tuesday, February 14, 2012 11. Topical Community Luxury Homes (city) Historical Homes (city) Can be broader Geographically 7Tuesday, February 14, 2012 12. Topical Community Luxury Homes (city) Historical Homes (city) Can be broader Geographically 7Tuesday, February 14, 2012 13. Demographic Community Who can you relate to? Do you serve a niche? Do you push that content out? 8Tuesday, February 14, 2012 14. Demographic Community Who can you relate to? Do you serve a niche? Do you push that content out? 8Tuesday, February 14, 2012 15. primary focus directed toward the concerns of its residents:What kinds of concerns dothe residents of yourcommunity have?9Tuesday, February 14, 2012 16. primary focus directed toward the concerns of its residents:What kinds of concerns dothe residents of yourcommunity have?9Tuesday, February 14, 2012 17. What Are Their Concerns? Taxes Local Businesses Property Values Their money Local EventsThings to do10Tuesday, February 14, 2012 18. 1776 clicks 11Tuesday, February 14, 2012 19. 1776 clicks 11Tuesday, February 14, 2012 20. The Coffee Shop Owner........12Tuesday, February 14, 2012 21. The Hardware Store 2491 clicks13Tuesday, February 14, 2012 22. The National ChainComing to Town?3356 clicks 14Tuesday, February 14, 2012 23. So What...............15Tuesday, February 14, 2012 24. Why Do You Want Signs inthe Yard? 16Tuesday, February 14, 2012 25. Exposure! 17Tuesday, February 14, 2012 26. What about Real Estate?Blair Farm Morehead City NC 2341 clicksMandy Farms Morehead City NC2072 clicksBrandywine Bay Morehead City NC 2432 clicksBeacons Reach Morehead City NC 3212 clicksReefstone Pine Knoll Shores NC1790 clicks 18Tuesday, February 14, 2012 27. 11,847 clicks5 Neighborhoods 27 months 87 clicks/month perneighborhood 19Tuesday, February 14, 2012 28. 11,847 clicks5 Neighborhoods 27 months 87 clicks/month perneighborhood 19Tuesday, February 14, 2012 29. What to Write AboutLocal EventsSchoolsLocal BusinessesLocal IssueLocal Neighborhoods Local ElectionsCondo Complexes ParksThe Process of buying Building TrendsAnswer common questions TaxesLocal program Childrens Events20Tuesday, February 14, 2012 30. RealEstate.comslideshare.net/activebobTuesday, February 14, 2012