creating engaging content in the government sector - kate symes
TRANSCRIPT
Empoweringgovernmenttocreatebetterlivesformorepeople.
CREATINGENGAGINGCONTENTINTHEGOVERNMENTSECTOR
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GOVDELIVERY
KATESYMESFederalClientSuccessConsultantFormerAttorneyImprov ComedianStrugglingPuppyOwner
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GOALS&PRIORITIESFOR2017
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GOALS&PRIORITIES:UPENGAGEMENTW/YOURCONTENT
• IdentifyObjectives• KnowYourAudience• BuildYourBrand• ReachThemWhereTheyAre• DiversifyChannels• Re-Engage• Test&Analyze
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IDENTIFYYOUROBJECTIVES
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KNOWYOURAUDIENCE
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KNOWYOURAUDIENCE
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BUILDYOURBRAND
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REACHTHEMWHERETHEYARE
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DIVERSIFYCHANNELS
Website93%
Email80%
StillMostUsedChannel
SocialMedia80%
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RE-ENGAGE
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TEST&ANALYZE
ANALYZE,RINSE,REPEAT
THANKYOUFORYOURTIME
KATESYMESFEDERALCLIENTSUCCESSCONSULTANTKATE.SYMES@GOVDELIVERY.COM