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Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center

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Page 1: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Creating Effective Presentations

Robert C. Lowe M.D.

Boston Medical Center

Page 2: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

Page 3: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

• Pack information bullets onto slides

Page 4: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

• Pack information bullets onto slides

• Read the information to the audience

Page 5: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

• Pack information bullets onto slides

• Read the information to the audience

• The audience uses the hour to text

friends, catch up on e-mail…

Page 6: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

• Pack information bullets onto slides

• Read the information to the audience

• The audience uses the hour to text

friends, catch up on e-mail…

• It ends polite applause

Page 7: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

• Pack information bullets onto slides

• Read the information to the audience

• The audience uses the hour to text

friends, catch up on e-mail…

• It ends polite applause

• The talk is soon forgotten

Page 8: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

• Pack information bullets onto slides

• Read the information to the audience

• The audience uses the hour to text

friends, catch up on e-mail…

• It ends polite applause

• The talk is soon forgotten

• You get out SAFELY

Page 9: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Giving a talk is easy.

• Pack information bullets onto slides

• Read the information to the audience

• The audience uses the hour to text

friends, catch up on e-mail…

• It ends polite applause

• The talk is soon forgotten

• You get out SAFELY

Page 10: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What Makes a Great Lecture?

Page 11: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Aristotle’s Three Principles

Page 12: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Aristotle’s Three Principles

1. Appeals to reason

2. Appeals to emotion

3. The character and

personality of the

speaker

Page 13: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

The Dr. Fox Effect

Page 14: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

The Dr. Fox Effect

Independent of

content…

Engaging speakers

greater retention

Page 15: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What is the adult attention span?

Page 16: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What is the adult attention span?

10 minutes

Page 17: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Key Conceptual Points

• Relevance to audience

– Why does it matter to them?

– What can they DO with the info?

Page 18: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Key Conceptual Points

• Relevance to audience

– Why does it matter to them?

– What can they DO with the info?

• Not “you + topic” “audience + topic”

Page 19: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Key Conceptual Points

• Relevance to audience

– Why does it matter to them?

– What can they DO with the info?

• Not “you + topic” “audience + topic”

• Set goals appropriate for the audience

Page 20: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Key Conceptual Points

• Concepts and examples > facts

Page 21: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Key Conceptual Points

• Concepts and examples > facts

• Tie to existing knowledge and push

further

Page 22: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Key Conceptual Points

• Concepts and examples > facts

• Tie to existing knowledge and push

further

• Stories and metaphors

Page 23: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Key Conceptual Points

• Concepts and examples > facts

• Tie to existing knowledge and push

further

• Stories and metaphors

• Enthusiasm and emotion

Page 24: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Visual vs. Auditory Channels

• The visual channel processes images,

including the written word, while the

auditory channel processes speech, so

if the words on the slides are being

read, then no one hears what the

speaker is saying, because the visual

channel dominates and we read faster

than someone can speak.

Page 25: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Visual vs. Auditory Channels

Page 26: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

How do you make a good slide?

Beyond Bullet Points, 2010

Page 27: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

How do you make a good slide?

Title = a complete phrase that makes a

point

Beyond Bullet Points, 2010

Page 28: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

How do you make a good slide?

Title = a complete phrase that makes a

point

Rest of slide = an image that

complements the title and your content

Beyond Bullet Points, 2010

Page 29: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

How do you make a good slide?

Title = a complete phrase that makes a

point

Rest of slide = an image that

complements the title and your content

Do not make them read what you are

saying

Beyond Bullet Points, 2010

Page 30: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Refractory Heartburn - EGD

• Differential diagnosis

– Reflux esophagitis

– Alkaline reflux esophagitis

– Infectious esophagitis

– Eosinophilic esophagitis

– Crohn’s Disease

Page 31: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Perform endoscopy to look for

an alternative diagnosis

• Differential diagnosis

– Reflux esophagitis

– Alkaline reflux esophagitis

– Infectious esophagitis

– Eosinophilic esophagitis

– Crohn’s Disease

Page 32: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Perform endoscopy to look for an

alternative diagnosis

Page 33: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Perinatal transmission of HCV is

infrequent

Meta-analysis of 77 studies -

Adjusted rate of transmission = 3 -7%

HIV/HCV coinfected - 19.4%

Cesarean section was not protective

Breast feeding - 10 studies show no

increased transmission

Yeung, et al. Hepatology 2001,

Indolfi G, Resti M, J Med Virol 2009

Page 34: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Perinatal transmission of HCV is

infrequent

Transmission = 3-7%

HIV/HCV co-infected = 19.4%

Cesarean section not protective

Breast feeding – no transmission (10 studies)

Yeung, et al. Hepatology 2001; Indolfi G, Resti M, J Med Virol 2009

Page 35: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

Page 36: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28-point type – at least!

Page 37: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28-point type – at least!

• Max 6 lines with 6 words per line

Page 38: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28-point type – at least!

• Max 6 lines with 6 words per line

• Use one format

Page 39: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28-point type – at least!

• Max 6 lines with 6 words per line

• Use one format

• AVOID CAPITAL LETTERS

Page 40: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28-point type – at least!

• Max 6 lines with 6 words per line

• Use one format

• AVOID CAPITAL LETTERS

• Minimize animation

Page 41: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28-point type – at least!

• Max 6 lines with 6 words per line

• Use one format

• AVOID CAPITAL LETTERS

• Minimize animation

• Sans serif vs. with serif

Page 42: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28 point type – at least!

• Max 6 lines with 6 words per line

• Use one format

• AVOID CAPITAL LETTERS

• Minimize animation

• Sans serif vs. with serif

Page 43: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

What are the features of effective

text slides?

• 28 point type – at least!

• Max 6 lines with 6 words per line

• Use one format

• AVOID CAPITAL LETTERS

• Minimize animation

• Sans serif vs. with serif

Page 44: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

More hints for making slides

• Distinguish title and text

• Left justify the text

• Spell check and review slides

• Aim for one slide per minute

• Use a simple background

Page 45: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

More hints for making slides

• Distinguish title and text

• Left justify the text

• Spell check and review slides

• Aim for one slide per minute

• Use a simple background

Page 46: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Bullets

• Bullets should be headlines, not full

sentences.

• Bullets should have a minimum number

of words.

• Have parallel structure in terms of

grammar.

• Do not employ sub-bullets under your

bullets.

• Capitalize your first word and avoid

periods at the end.

Page 47: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Bullets

• Headlines – not sentences

• Few words

• Parallel structure

• No sub-bullets

• Capitalize first word no period at end

Page 48: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information
Page 49: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information
Page 50: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information
Page 51: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

0

20

40

60

80

100

SV

R (

%)

Relapsers[3,4] Partial Responders[3,4]

PegIFN + RBV

NullResponders[4,5]

BOC/TVR + pegIFN* + RBV

24-29

7-15

29-40

5

69-83

40-59

63-75

38-44

Treatment Naive[1,2]

The addition of BOC or TVR to PegIFN/RBV

Improves SVR in Genotype 1 Patients

Page 52: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information
Page 53: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

One Preparation Technique

• Make text heavy slides to start

• Pare down to key words as you practice

• Replace words with images

• Keep text version for your notes

Page 54: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information
Page 55: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

How do you prepare to give the

talk?

Practice!!

Check out the venue – lights, screen

Check out the devices – pointer, laptop,

mike

Flip through slides

Advance them yourself

Page 56: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Connecting with the Audience

• Conversational tone, with energy–

don’t memorize or read

• Tell a story – present a case

• Face front

• Lots of light

• No podium

Page 57: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Connecting with the Audience

• 1-2 min to make impression –

need a hook!

• Eye contact – “The Cone”

• Vary volume and pitch

• Use names

Page 58: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Connecting with the Audience

• 1-2 min to make impression –

need a hook!

• Eye contact – “The Cone”

• Vary volume and pitch

• Use names

Humor?

Page 59: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Make the talk “interactive”

• Ask rhetorical questions

• Make them “Think of a case”

• Think-Pair-Share

• Show a Video

• Poll the group - ARS

Page 60: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

end of slide show – click to exit

Page 61: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Ways to Finish Strong

Simplify key message

Use an example or story

Maintain high energy

Use a quote

Make a call to action – what can they take

away

Inspire

Page 62: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

You’ve heard it – now do it!

Page 63: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

You’ve heard it – now do it!

• Keep the audience in mind – relevance!

Page 64: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

You’ve heard it – now do it!

• Keep the audience in mind – relevance!

• Don’t be afraid to leave things out

Page 65: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

You’ve heard it – now do it!

• Keep the audience in mind – relevance!

• Don’t be afraid to leave things out

• Simplify your slides – more images, less

text

Page 66: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

You’ve heard it – now do it!

• Keep the audience in mind – relevance!

• Don’t be afraid to leave things out

• Simplify your slides – more images, less

text

• Never read your slides

Page 67: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

You’ve heard it – now do it!

• Keep the audience in mind – relevance!

• Don’t be afraid to leave things out

• Simplify your slides – more images, less

text

• Never read your slides

• Try it out on a talk you’ve already given

Page 68: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Some people get tired of a lecture in 10

minutes

Clever people can do it in 5

Sensible people never go to lectures at all

Stephen Leacock, 1925

Page 69: Creating Effective Presentations … · Creating Effective Presentations Robert C. Lowe M.D. Boston Medical Center. Giving a talk is easy. Giving a talk is easy. • Pack information

Making Effective Presentations

Robert C. Lowe M.D.

Boston Medical Center