creating content for social media by anthony ongaro - #umnsmg
DESCRIPTION
A deck on creating different types of content for social media use. Presented to the University of Minnesota Social Media Group.TRANSCRIPT
![Page 1: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/1.jpg)
Creating Contentfor Social Media
Anthony Ongaro@antronomics
![Page 2: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/2.jpg)
Social Media Street Cred
• Marketing Director at Nice Ride MN• Partner at ongjoh, marketing agency• Entrepreneur in eCommerce• Enjoyer of social media
![Page 3: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/3.jpg)
Topics Covered
• Social Media Networks• Content Types• Developing Voice• Generating Content• Structuring Messages• Building Audience• Discussion
![Page 4: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/4.jpg)
Different social media networks are used in different ways.
![Page 5: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/5.jpg)
Social Networks via Donuts
Twitter – I’m eating a #donut.
Facebook – I like donuts.
Foursquare – This is where I eat donuts.
Instagram – Vintage photo of my donut.
YouTube – Video of me eating a donut.
LinkedIn – My skills include eating donuts.
Pinterest – Here is a donut recipe.
LastFM – Now listening to “Donuts” by Glam Doll
Google+ - I’m a Google employee who eats donuts.
![Page 6: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/6.jpg)
Types of Content
To start planning your social media content just think in thirds.
Events, Core Updates Specialty Content External Content
![Page 7: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/7.jpg)
Broccoli Content
• Start with event calendar• Mission focused
messaging• Asking for donations• Informational updates• Hiring opportunities• Etc.
![Page 8: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/8.jpg)
Bacon-Donut Content
• Rich media, video, images• Highly shareable– Lists– Innovations– Big wins
• “Fun” stuff
![Page 9: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/9.jpg)
External Content
• Relevant industry content• News from other UMN
Depts• Interesting developments• On trend topics / posts• Use Google Alerts!
![Page 10: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/10.jpg)
Finding Your Voice
• Who is your audience?• Who are you speaking as?• Stay consistent throughout.• Always use ‘We’ if speaking through
a company account.
![Page 11: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/11.jpg)
Generating Content
• Utilize your team and resources• Set regular ‘editorial board’ meetings• Mind map potential topics• Create running series• Take photos all the time• Share internal happenings• Put faces to your organization
![Page 12: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/12.jpg)
Content Calendar• Plan messaging around existing events.• Look at least 1-2 months ahead.• Reduces stress of daily posting• Schedule 2/3rds of posts• Leave 1/3 for on the fly posting.• Don’t worry if you post multiple
times per day
![Page 13: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/13.jpg)
Building Audience
• Engage in conversation• Social is about being social• Follow active accounts• Use lists to organize groups• Search for key terms• Monitor trending hashtags
![Page 14: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/14.jpg)
Structuring Messages
• Use photos whenever possible.• Ask open ended questions.• Ask seemingly obvious questions
that may receive a strong response.– ie: Is it too cold to bike right now? What
do you think? (No! Of course not!)
• Study other successful examples
![Page 15: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/15.jpg)
Content Examples
![Page 16: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/16.jpg)
![Page 17: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/17.jpg)
![Page 18: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/18.jpg)
![Page 19: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/19.jpg)
![Page 20: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/20.jpg)
![Page 21: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/21.jpg)
![Page 22: Creating Content for Social Media by Anthony Ongaro - #UMNSMG](https://reader036.vdocuments.mx/reader036/viewer/2022062615/547e69b65906b5b0718b46c9/html5/thumbnails/22.jpg)
Resources / Contact Info• Anthony Ongaro
– @antronomics– [email protected]
• Tools:– Buffer – www.bufferapp.com/– TweetDeck - https://about.twitter.com/products/tweetdeck– Twitter Analytics – http://analytics.twitter.com
• Books:– Jab, Jab, Jab, Right Hook – Gary Vaynerchuk