creating competitive advantage with mobile computing€¦ · creating competitive advantage with...
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Conducted By BizTechReports
Creating competitive advantage with Mobile Computing
Sponsored by:
In the past, big business owned innovation.
If your name was Ford or General Electric, you had the money to create influence that reached a global audience. You weren’t just the early adopters - you dictated the technology other organizations adopted. You showed everyone how it was done.
Thankfully, for small and mid-sized businesses like yours, that was yesterday. Today, rapid advances in technologies like mobile computing have changed everything.
Survey objective:
Compare and contrast attitudes and opinions among high-growth, low-growth, and median organizations in Canada and the USA to understand the role mobile devices play in creating competitive differentiation.
Survey methodology:
BizTechReports surveyed a targeted sample of US (XX) and Canadian (XX) SMB business leaders across a broad spectrum of verticals and industries.
In this series, Softchoice, one of North America’s largest IT solutions and managed services providers, partnered with BizTechReports and Lenovo, to compare and contrast attitudes towards mobile computing within Canadian & US SMB organizations.
158 executives from both Canada and the US were asked…
“Mobile Computing Devices (laptops and tablets) differentiate my business from competitors”
84% 6%9%Agree Disagree Don’t know
84% of NA SMBs surveyed indicated that mobile computing is a strategic differentiator http://goo.gl/BACRj Get #Softchoice study
When comparing NA SMBs that experienced revenue growth in 2013 vs. NA companies that declined in revenue:
VS
“Mobile Computing Devices (laptops and tablets) differentiate my business from competitors”
#SMBs with $ growth in 2013 more likely to see mobile computing as differentiator vs decliners http://goo.gl/BACRj Get #Softchoice study
94% 68%US & Canadian Companies
with growth agreedUS & Canadian
Companies with revenue decline agreed
When comparing US versus Canadian organizations:
“Mobile Computing Devices (laptops and tablets) differentiate my business from competitors”
VS
US #SMBs value mobile devices more than CAD to create competitive differentiation http://goo.gl/BACRj Get #Softchoice study now
86% 80%US Companies Agreed Canadian Agreed
Almost all NA companies with revenue growth value mobile devices to create competitive differentiation.
VS
“Mobile Computing Devices (laptops and tablets) differentiate my business from competitors”
94% of NA #SMBs see mobile devices as good way to create competitive differentiation http://goo.gl/BACRj Get #Softchoice study now
96% 92%Us Companies with
revenue growth AgreedCanadian Companies with revenue growth Agreed
“Mobile Computing Devices (laptops and tablets) differentiate my business from competitors”
VS
US SMBs more bullish on mobile devices to create competitive edge than CDN SMBs http://goo.gl/BACRj Get #Softchoice study now
74% 57%US Companies with
revenue decline agreedCanadian Companies with revenue decline agreed
US SMBs with revenue decline in 2013 saw more value in mobile devices creating competitive differentiation than Canadian companies with revenue decline.
• US & Canadian companies with growth in 2013 versus companies that declined in revenue in 2013 see more value in mobile computing devices to create competitive differentiation
• US SMBs (despite experiencing growth, staying the same, or declining in revenue) see more value in mobile devices providing a competitive differentiation versus Canadian SMBs.
Conclusion
Download the other studies in this series:
Creating Better Customer
Experiences with Mobile Computing
The potential to Optimize Business
Operations with Mobile Computing
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