creating buy-in for your great new ideas
DESCRIPTION
Getting buy-in for your latest and possibly greatest idea is about creating the conditions that make people want to buy it, or invest in it. For this a strategy is required, and we've found it in a book about the anthropology of art by the late Alfred Gell. The anthropology of art may seem a very unlikely place to find such a strategy, but you will be pleasantly surprised. This is an opportunity not only to learn about creating buy-in conditions, but also the nature of Art works produced through ages by many and diverse peoples of the world. The evening will focus particularly on ideas that are novel and unique, ones without prior reference points, either in existing markets or inside your organisation. It ends with an alternative model of Steve Blank's customer development process, which shows the 'product-solution' nexusTRANSCRIPT
Peter Bond
Creating the conditions such that others desire to invest
in your idea.
Is it art?
Is it art?Is it art?
Is it art?
Is it art?
Is it art?
Is it art?
Is it art?
Is it art?
Is it art?
Is it a great idea?
Is it a great idea?
Is it a great idea?
Is it a great idea?
Is it a great idea?
Is it a great idea?
Is it a great idea?
Gell’s ART NEXUS
Great IDEA NEXUS
New PRODUCT NEXUS
What makes an object an ‘Art’ object, and a product ‘great’ is the formation of a NEXUS
Nexusa connection or series of connections
linking two or more things
a connected group or series : a nexus of ideas.
the central and most important point or place
from Latin, ‘a binding together,’ from nex- ‘bound,’ from the verb nectere.
artistprototypeIndex(art object)
Receiver(target of action)
CREATING THE ART NEXUSTHE OPPOSITE OF AN AGENT IS A PATIENT
Receiver’sprototype
artistprototypeIndex(art object)
Receiver(target of action)
CREATING THE ART NEXUS
prototype
Accidental, ad hoc, random, buy-in by chance
artistprototypeIndex(art object)
Receiver(target of action)
CREATING THE ART NEXUS Strategy One
prototype
artist
CREATING THE ART NEXUSStrategy Two
prototypeIndex(art object)
Receiver(target of action)
prototypeTeacherfacilitator
An elite group. An Institution.
Culture.?
THE ART NEXUS
AGENTS and PATIENTSand
TERMS of ENGAGEMENT
AGENTS and PATIENTSand
TERMS of ENGAGEMENT
AGENTS and PATIENTSand
TERMS of ENGAGEMENT
AGENTS and PATIENTSand
TERMS of ENGAGEMENT
AGENTS and PATIENTSand
TERMS of ENGAGEMENT
inventor
CREATING THE IDEA NEXUS
Invention/prototype
novelIdea/product
Investor(target of action)
prototypeTeacherfacilitator
Who could be the teacher?
AGENTS and PATIENTSand
TERMS of ENGAGEMENT
mkt
mkt
C3marketmaking
C2
networkmaking
Information gatheringfeedback channel
Material distributionand information broadcastchannel
Material supplier
Knowledge/informationsupplier
££
C1
Solution making
EPEP
EP=Enterprising personSOL= solution
POPO
PO=Problem owner
SOL
SOL
Inve
stor
(s)
IDEA-as-Solution NEXUS
