creating big company teams in a small company world
DESCRIPTION
Smx West 2014 Session #Smx #22D - Small Company; Big Resultspresentation Creating Big Company Teams In A Small Company World By Fionn Downhill @Fionnd Of Elixir InteractiveTRANSCRIPT
Small Company
Big Results
Creating Big Company teams in a
small company world
Who we Are?
Don Willis
Director Sales and Marketing
www.storagewest.com
Fionn Downhill
CEO
www.elixirinteractive.com
How We Got There
Keywords
Site Map
Florida
Directories
Panda
Result
Our Old House
Challenge!
Needed new modern site to increase conversions
and engagement
We needed to tear down the house and start again
Excellent organic rankings which needed to be
preserved, equal to some of the biggest players in
the space
How do we create a completely new site and keep
within a smaller company budget
Huge risk to revenue and bookings if traction is
lost
Internal Challenges
No Internal Resources, How do we put a team
together to create a big company approach?
The Team
Storage West Stakeholders
Don Willis
Elixir Interactive – Development and Project
Management
T-Sign – Design
Key Takeaway: Centralizing Project management
across multiple teams and companies
Approach
Multiple providers from external resources working
as a Storage West team
Clear Goals and project scope defined up front
and agreed on by entire team
No Egos allowed - all on the same page
Old Home Page
New Home Page
From This
To This
Results!
No loss of SEO rankings
Easy to use WordPress Site
Can now move on to content marketing and social
media
Launch of Mobile
Results!
Traffic stayed level with previous year – goal
accomplished
Results – Mobile Site
Mobile Site Live April 22, 2013
Immediate uptick in mobile conversions (graphed).
Next Steps
Content projects
Local SEO in place
Social Media
launched
Blog current and
updated
Thank You!
Don Willis
@sunergon
480.814.0313
Fionn Downhill
@Fionnd
602.494.6326