CREATINGAWARENESS ONTRAFFIC AND ROADSAFETY AMONGSTTWO-WHEELERDRIVERS IN DELHI NCR ANDHYDERABAD

2019-20

ACORDASIA

A CSR INITIATIVE BYBUSSAN AUTO FINANCE INDIA PVT. LTD.THROUGHASIAN CENTRE FOR ORGANISATION RESEARCH AND DEVELOPMENT (ACORD)

CREATING AWARENESS ON TRAFFIC AND ROAD SAFETY AMONGST TWO -WHEELER

DRIVERS IN DELHI NCR AND HYDERABAD

A CSR Project ByBussan Auto Finance India Private

Limited (BAF India)

throughAsian Centre For Organization

Research And Development

November 2019 - March, 2020

Delhi

5

Delhi

Focus Group DiscussionsA total of 50 Focus Group Discussions (FGDs) with 10-12 persons in each FGD have been conducted in Delhi-NCR; Approximately 550 participants attended the FGDs in Delhi-NCR.

Delhi

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9

Street Plays and other ActivitiesA total of 50 Street Plays were successfully conducted in Delhi & Noida. Approximately 2500 people attended the Street Plays in Delhi-NCR.Two Audio-Spots/Slogans were scripted, developed, and recorded in Hindi for Delhi-NCR, which were played after each Street Play, following which a Slogan Competition was conducted, and the best 2 Slogan-writers were given token Prizes.

Delhi

Delhi

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Leaflet Distribution In Newspapers2,00,000 copies of the Coloured Leaflets were printed in Hindi, for distribution. Approximately 4,00,000 readers were benefitted by the Leaflets.

Delhi

15

Santa Claus ActivityDuring Christmas Festival, on 23rd, 24th & 25th Decembver, 2019 in 30 locations of Delhi NCR.

Delhi

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Delhi

Hyderabad

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Hyderabad

Focus Group DiscussionsA total of 25 Focus Group Discussions (FGDs) with 10-12 persons in each FGD. Approximately 275 people attended the FGDs in Hyderabad.

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Hyderabad

Street Plays and other ActivitiesA total of 35 Street Plays were successfully conducted various locations of areas Hyderabad. Approximately 1750 people attended the Street Plays in Hyderabad. After each Street Play, the two pre-recorded Audio-Spots in Telugu language were played, after which a Slogan Competition was conducted, and the best 2 Slogan-writers of the Slogan Competitions were given token Prizes.

Hyderabad

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Hyderabad

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Santa Claus ActivityDuring Christmas Festival, on 23rd, 24th & 25th December, 2019, our Volunteers stood in various locations of Hyderabad.

Hyderabad

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Leaflet Distribution In Newspapers 1,00,000 copies of the Coloured Leaflets were printed in Telugu , for distribution.Approximately 2,00,000 readers were benefitted.