creating an smm program that drives business value and creates raving fans
TRANSCRIPT
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Creating an SMM Program that Drives Business Value & Creates Raving Fans
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SMM at AutodeskYear 4 of the program
Part of Travel Department
Stakeholders both event & administrative professionals
200 meetings annually from 10 – 12,000 attendees
Organic growth, no mandate
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How do you grow a Strategic Meetings Management Program without a mandate?
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Create Raving Fans
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What is Important?
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What can you give themthat they cannot get themselves?Make them VIPs
Let them take credit
Educate them (contract reviews)
Let them know what to expect
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Drive Business Value
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What is Important?
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Show Me the Money
Small Meet-ings
Premier Events
Contract Reviews
0%
5%
10%
15%
20%
25%
30%
35%
40%
% Savings
2014 2015 2016
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Meeting & Event
Stakeholders
Legal & Risk
Safety & Security
Finance & Procurement
Travel
Marketing
Sales
Other StakeholdersT’s & C’s
Insurance
Liability
Compliance
Savings
Visibility
Duty of Care
Customer Engagement
Lead Generation
Branding &Awareness
Education
Time
Upsell
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Process & Tools
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33 Step VALUE ADD Process
Sourcing
• RFP• Budget comparison• Bid report• Venue selection
Contracting
• Funding• Detailed budget• Agreement• Approval
Follow Up
• Important dates• Post event audit• Feedback• Reporting
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Email TemplatesBid report
Detailed budget& paying foryour meeting
Request contract
Contract signature& savings
Rooming list / cut-off date reminder
Planner & CSMpre-event details
Event success / feedback
Final bill & pick up
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Sourcing WorkbookFunction space calculations
Budget comparison
Detailed budget estimates
Savings Calculations w/ benchmarks
Negotiating points
Deposits & calculations
Post contract dates
Pickup report
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ReportingBudget ReportTotal contracted valueTotal savings & Savings
RFP StatusAwardedIn ProgressCancelled
ChartsSavings by quarterTotal/Full service/# RFP’sSavings vs. Target
Project pipelinewith status
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Project ManagementManage tasks by project
Project templates
Manage tasks across projects
Pass tasks/projects from one teammember to another
Reporting
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CventGreat for limited number of simultaneous projects
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Other options
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Thank You