creating an online marketing strategy for real estate

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Presentation from Internet and Technology Coach Brad Carroll of CKG International

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Page 1: Creating an Online Marketing Strategy for Real Estate
Page 2: Creating an Online Marketing Strategy for Real Estate

Your OnlineMarketing Strategy

Page 3: Creating an Online Marketing Strategy for Real Estate

It Used to Be So Simple...

Page 4: Creating an Online Marketing Strategy for Real Estate
Page 5: Creating an Online Marketing Strategy for Real Estate
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555-1234

Page 9: Creating an Online Marketing Strategy for Real Estate

Today, it’s not about a

website. It’s about having a total online

marketing strategy.

Page 10: Creating an Online Marketing Strategy for Real Estate
Page 11: Creating an Online Marketing Strategy for Real Estate
Page 12: Creating an Online Marketing Strategy for Real Estate

A step by stepaction plan for asuccessful and profitableonlinemarketing strategy

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what makes a successful

online marketing strategy?

Page 14: Creating an Online Marketing Strategy for Real Estate
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Your Online Marketing Hub

Page 17: Creating an Online Marketing Strategy for Real Estate

GoogleStreet View

in Canada!

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Page 19: Creating an Online Marketing Strategy for Real Estate

Bloggingthe easy way

Photobloggingphotos.lindacraft.comphotos.townsouthrealty.comphotos.portlandhometeam.comphotos.connareahomes.com

Page 20: Creating an Online Marketing Strategy for Real Estate
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Primary Supporting Sites

Page 22: Creating an Online Marketing Strategy for Real Estate
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The Second Internet

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The Facebook Strategy.

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Segment Your Friends

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Segment Your Friends

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Know When To Engage

Social Triggers.

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Home Renovations Area Info

Business Changes Change of Family Dynamics

Financial Concerns Divorce New Baby

Job Opportunities

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Tagging people in status updates helps you gain exposure!

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Be a trusted advisor.

Give more thanyou take.

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Custom Pages

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Custom Pages

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Facebook Ads.

10,000people in Ottawa

?

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Facebook Ads.

10,000people in Ottawa

?$2.30 USD

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Facebook Ads.

Gatineau, QC 229,060

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Facebook Ads.

Gatineau, QC 229,060

$52 USD

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Facebook Ads.

420 people on Facebook who live in the Ottawa area said they were interested in real estate investing.

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Page 43: Creating an Online Marketing Strategy for Real Estate

Flip VideoRE/MAX videos

photos as videos animoto

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Have your videos appear in Google

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Rename your file!

leslieville-real-estate.avi not movie1.avi

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Description

Tags&Title

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Page 52: Creating an Online Marketing Strategy for Real Estate

Comment On Your Video

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Create a

pagechannel

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User Profile•Full Information•Link!Channel Page•Guru Channel Type•Customize for Your Brand

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“anyone” “anyone know” “looking for”

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Educate. Don’t spam.

Email Marketing.

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Don’t waste your

content on email.

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Automate your content distribution

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Page 66: Creating an Online Marketing Strategy for Real Estate

Thanks!