creating an objective visual strategy
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Creating an Objective Visual Strategy
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Quick Poll
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via clientsfromhell.net
creating an objective visual strategy tweet @skotcarruth
prepared for evenings at the loft: aesthetics
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Why does this happen?
creating an objective visual strategy
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Science Art
HCI / In
teraction D
esign
“Visu
al” Desig
n
creating an objective visual strategy
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You.
HiPPO.
creating an objective visual strategy
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Emotional Value
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What is it that we want our audience to feel when they
interact with us?
creating an objective visual strategy
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AttributesEmotions• Inviting, but not too cozy
• Smart, but not condescending
• Strong, but not a jock
• Bold, but not outrageous
• Wealthy, but not rich
• Happy
• Excited
• Invigorated
• Nervous
• At ease
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
Senses• Looks like…
• Sounds like…
• Feels like…
• Tastes like…
• Smells like…
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prepared for evenings at the loft: aesthetics
If our brand were a person, what would it be like to interact with
him or her?
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tweet @skotcarruthputting design to work
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An Experiment
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Which makes you happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
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Which makes you happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
make it better
tweet @skotcarruth
Which makes you happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
make it better
tweet @skotcarruth
Which makes you happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
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How can we get on the same page?
tweet @skotcarruthcreating an objective visual strategy
prepared for evenings at the loft: aesthetics
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Make it about the user.
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
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Samantha Davis
tweet @skotcarruth
• Just celebrated her 39th birthday
• Avid yogi; dreams of a month-long yoga retreat to India
• Lives with her partner and their daughter Violet; pregnant with their second baby
• Recently moved from Manhattan to Wayne, NJ to “simplify” their life
• Goes by “Sam”
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
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Which makes Sam happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
make it better
tweet @skotcarruth
Which makes Sam happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
make it better
tweet @skotcarruth
Which makes Sam happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
make it better
tweet @skotcarruth
Which makes Sam happier?
creating an objective visual strategy
prepared for evenings at the loft: aesthetics
make it better
How do we know it’s working?
tweet @skotcarruthcreating an objective visual strategy
prepared for evenings at the loft: aesthetics
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Questions?
tweet @skotcarruthcreating an objective visual strategy
prepared for evenings at the loft: aesthetics