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Creating a Website That Promotes Your B2B

Copywriting Serviceswith Steve Slaunwhite


67% 80%


67%of potential new clients will visit your website to check you out BEFORE deciding to call or email you to discuss a project.


80%of potential new clients who visit your website are not prepared to discuss a project with you yet – but may in the future if you keep in touch.


First, the basics…• Get a domain name (or a few

names.)

• Decide on a platform

• Select a good web hosting company

• Work with a good freelance designer


Domain name• Always register your own name

• Pick a name that’s easy to say, spell and remember

• It must be a .com

• If necessary, pick an alternative “audio” domain name.


Platform• Web hosting companies.

(GoDaddy.com “Website Tonight”.)

• Wordpress


Platform• Web hosting companies.

(GoDaddy.com “Website Tonight”.)

• Wordpress

You MUST be able to update the content quickly and easily!


Web hosting• $5-$25 per month

• Beware free hosting


Find a good freelance web designer


Writing your site…• Basic structure of your website

• Home page

• Services page

• Bio page

• Portfolio page

• Testimonials and other “proofs”

• Dealing with the “80% club”


Basic Structure• Home page

• Bio page

• Services page

• Portfolio page (but don’t call it that!)

• Contact page


Let’s review…• Home page

• Services page

• Bio page

• Portfolio page (but call it “Successes”

• Testimonials

• Capturing leads with a compelling free offer


Other tips• Make sure it’s VERY well written

• Absolutely no typos

• Make your contact information EASY to find

• Make it obvious that you’re a B2Bcopywriter

• It’s not a writer site, it is a professional services site


Questions?

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