Creating a Web Startup – WS 2019/20Dr. Yossi MaaraviInterdisciplinary Center (IDC) Herzliya, IsraelProf. Dr. Peter Buxmann, Felix PetersChair of Software Business & Information Management

People

Who are the people involved?

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Supervisor

Felix Peters, M.Sc.

• B.Sc. and M.Sc. in Information Systems (Wirtschaftsinformatik) at the TU Darmstadt

• Research areas “Artificial Intelligence” and “Machine Learning”

• Joined chair of Information Systems in 2018

• 2nd time “Creating a Web Startup”

• International Experience (Erasmus)

• Entrepreneurial Experience• Founder of a web agency, freelancing data scientist• Worked in a VC-backed E-Commerce startup• Advisor at IT-security incubator StartUpSecure

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Lecturer

Dr. Yossi Maaravi

• Deputy Dean at the Adelson School of Entrepreneurship, IDC

• B.A. (magna cum laude) in psychology from the Hebrew University in Jerusalem, part of the “Amirim” interdisciplinary honors program

• PhD. in Business Administration at Tel Aviv University (direct program for excellent PhD)

• Yossi’s research focuses on behavioral decision making, negotiation and creativity

• Vast field experience both as an entrepreneur and as a management consultant working with leading Israeli companies

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Course

How is the course structured?

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Content

Exploring the entrepreneurial process using learning by doing methodology

Structure of the week

Day 1 Ideation The more the merrier

Day 2 Business Model Model your model

Day 3 Prototyping MVP

Day 4 Finance Money, Money, Money

Day 5 Final Presentations You on stage

→ „Extended Hackathon“

Creating a Web Startup

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Structure of a day during the week

09:00 – 10:30 Intro, your presentations, or lecture

10:45 – 12:00 Lecture / Workshop / Case Study

12:15 – 13:15 Lecture / Workshop / Case Study

13:15 – 14:15 Lunch

14:15 – 15:45 Lecture / Workshop / Case Study

16:00 – 17:30 Lecture / Workshop / Case Study

17:30 – … Preparation for the next day

Expect to work on your presentations for the next day in the evening.

Creating a Web Startup

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Deliverables & Grades

During the Workshop

• Participation in Discussion

• Participation in Team Work

• Daily Status Presentations

• Final Presentation

After the Workshop

• Final Team Assignment

(~ 10 Pages per Group

with the most important

aspects regarding your

venture)

• Personal Statement

Your Grade

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Important dates

Apply for the Course Oct 21, 2019

Notification about placement Oct 25, 2019

Workshop Mar 2 – Mar 6, 2020

→ Final Presentation Mar 6, 2020

Submit Final Assignment Mar 20, 2020

Creating a Web Startup – Deadlines

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Application

How can you register for the course?

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Application (I)

Important notice:Registration in TuCaN is required

for participation in this course!After registration, participation is still pending and not guaranteed.

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Application (II)

Registration Due Date:October 21, 2019 at 12:00

You should have already registered for the module “Creating A Web Startup” in TuCaN. We will determine the final list of participants using TuCaN registration lists and participant list from this kickoff.You will be notified in TuCaN after the registration process is completed.

Target group:• Wirtschaftsinformatik, M.Sc.• Wirtschaftsingenieurwesen, M.Sc.• Informatik, M.Sc.• Sportmanagement, M.Sc.

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FAQ

If you have a problem, please refer to these FAQs first ;)

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Frequently Asked Questions

§ Exams during the week?- No problem as long as you inform us in the week prior.

§ How much time is needed to successfully participate in the course?- Be aware that you need to prepare your presentations every evening.

§ Is it possible to reuse ideas from other courses?- Yes, but we generally encourage you to participate with a new idea. Existing ideas will be

evaluated more critically.§ Should we apply as a team?

- No, teams will be formed on the first day of the course.§ Do we already need to have an idea?

- No, we will do an ideation workshop on the first day of the course.§ Do we need to register in TuCan?

- Once again, yes. You should have already registered!§ Do we need to have a particular foreknowledge to participate?

- No, not necessarily.§ Is participation in the kickoff mandatory for this course?

- Yes, you need to participate in order to be considered for the course.§ Will these slides be published?

- Yes, the most important information will be uploaded to our website (is.tu-darmstadt.de).October 21, 2019 | Chair of Information Systems | 14

Any questions?peters@is.tu-darmstadt.de

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Creating a Web Startup

Credit Points 6 CP

Language English

Semester Winter semester

Workshop Date March 2 – March 6, 2018

Website http://www.is.tu-darmstadt.de/

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References§ Blank, S. (2013). Why the lean start-up changes everything. Harvard Business

Review, 91(5), 63-72.§ Blank, S., & Dorf, B. (2012). The startup owner's manual. K&S; Ranch.§ Croll, A., & Yoskovitz, B. (2013). Lean analytics: Use data to build a better startup

faster. O'Reilly Media, Inc.§ Cropley, D. H. (2015). Creativity in Engineering: Novel solutions to complex

problems. Academic Press.§ Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook

for visionaries, game changers, and challengers. John Wiley & Sons.§ Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous

innovation to create radically successful businesses. Random House LLC. § Runco, M. A. (2014). Creativity: Theories and themes: Research, development,

and practice. Elsevier.

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