creating a video with scientific substance
TRANSCRIPT
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+Creating
A Video With
Scientific Substance
CarinBondar Joanne Manaster
[email protected] [email protected]
@drbondar @sciencegoddess
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+What is Good About YouTube?
(et al)
Likes the organic feel
Looking for good
information
Likes quick delivery
Forgiving of flaws
Relatively inexpensive
for creator
Genuine
Sharing expertise and
knowledge
Not limited to ―the pros‖
Video Audience Video Creator
JM, CB for #scio11
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+What is Bad about YouTube?
(et al)
SHORT attention span
Trolling, flamewars, and
other rude behaviors
Input may be as inadequate
as the video (lack of
knowledge)
Breaks common rules of
videography
Poor sound
Out of focus, wrong framing
Poor editing
Bad lighting
Rambling, mumbling
Video Audience Video Creator
JM, CB for #scio11
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+Video Making is a
Multifactorial Event
All issues must
be addressed
almost
simultaneously
Know what you want to
say
Be dressed and made up
properly
Have all props and set
ready to go
Set lighting
Check sound
Know how to operate
cameraJM, CB for #scio11
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+Conceptualize It
Check out other videos
in your field
Think about content
and angle
Tell a story with a clear
beginning, middle and
end
Write a great SCRIPT
Watch for wordiness
Be succinct
JM, CB for #scio11
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+ Make Your
Video
Visually
Interesting
Multiple angles via multiple
cameras filming
simultaneously (expensive)
Or…Shoot sections of script
multiple times
Create an A and B roll
Insert still photos or graphs
to demonstrate conceptsJM, CB for #scio11
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Why did the toad cross the road?
Carin Video 1a: (Carin full shot) Why did the toad cross the road?
Carin Video 1b:(Carin closeup) To get to the other side!
Carin Video 2a:(TEXT on screen: Carin Bondar, PhD) (Carin on bench) Amphibians such as
frogs, toads, and salamanders live on land as adults, but breed and live as juveniles in the water. If those
two habitats happen to be segregated by a double-lane roadway, what else are they going to do?
Carin Video 2b: (Carin on bench – alt angle) Habitat destruction is one of the biggest
threats to amphibian populations in Western North America.
B Roll Video of Lake:(Carin narrating) Those inhabiting the Chilliwack River Valley of British
Columbia haven’t lost either their aquatic breeding grounds
B Roll Video of Forest: (Carin narrating) or their adult habitat in the forest.
Carin Video 3: (Carin in the middle of the road): However, humans have placed a road-
block – quite literally-in the way of their successful reproduction.
B Roll video 1: Footage of the toads crossing.(Carin narrating) In what looks like a massive
real-life game of frogger, tens of thousands of red-legged frogs, western toads, pacific tree frogs and NW
salamanders cross the road during a week-long mass-migration from their aquatic breeding grounds to
their terrestrial habitat, and the results aren’t pretty. Crossings generally take place after sunset, when
motorists have a difficult time seeing them clearly.The carnage is having drastic effects on the entire
amphibian population in this area, and many others like it all over North America. JM, CB for #scio11
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+
Need Help? Use
the Internet!
http://vimeo.com/videoschool
http://www.izzyvideo.com/
http://makeinternettv.org/
http://www.science.tv/index.html
JM, CB for #scio11
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+
Can People Find
Your Video?
Create a title with search
engines in mind
Use keyword tools (e.g.
Google adwords)
Include a short text
description so search
engines will pick it up
Make it embeddable
JM, CB for #scio11
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+Supplies to Begin
Camcorder Microphone
Yes, webcam and flipcam can be used but there will be less flexibility in
Image adjustment and sound recording options.
$500-$1500
Make sure it has a mic port!
$20-$200 +
This one highly recommended
About $150
JM, CB for #scio11
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+More Supplies to Begin
Tripod Soft Light
Lowell, CowboyStudio
JM, CB for #scio11
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+Framing and Aiming
Rule of Thirds Say ―No‖ to
Webcam Face
JM, CB for #scio11
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+Lighting
Natural light is ideal
Don’t mix natural and fluorescent lighting (link to a vid filmed w/mix-strange color)
Overhead fluorescent will cast shadows, balance with a soft light shone on subject
LED lights are bright and cool
Post production by SATURATING and adjusting brightness and contrast
Lighting Notes Three Point Lighting
JM, CB for #scio11
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+Does this make me look good?
Solid jewel tones or pastels
Royal Blue and Turquoise universally flattering
Gold and Olive hard on viewer’s eyes.
Navy blue and black will lose all detail
Avoid white—lab coat?
Small prints can cause moireeffect-AVOID
Satin reflects and can make you look larger
Clothing
JM, CB for #scio11
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+Does this make me look good?
Men--If you don’t know how
to apply make-up—don’t!
Powder is good idea
Women--Aim for about 10-
20% more make-up than
usual
Watches that beep or vibrate
can be distracting
Avoid too large, distracting
jewelry pieces
Shiny jewelry might catch
light and glare
Watch for glasses glare
Keep your look
clean!
Make-up Accessories
JM, CB for #scio11
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+Ready to Capture?
Pager and cell phones
turned off
Have comb, make-up, and
mirror
Don’t forget to get a good
night’s sleep before the
shoot
Run through script
Have all props nearby
Wardrobe Check
Check lighting/balance
Check sound
Run a test
Turn on the charm and smile!
On Set Run a test
JM, CB for #scio11
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+
Editing
AVID (PC)
Final Cut (Mac)
Adobe Creative Suite
Inquire about educational discounts
Example of un-rendered video, first vid with new software
JM, CB for #scio11
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+Intro and Outro
10-30 seconds long
Music that you paid for
or is freely available
Acknowledgments
JM, CB for #scio11
Intro Outro