creating a social media strategy as an artisan
DESCRIPTION
Presented at Design Caribbean 2011TRANSCRIPT
Creating a social media
strategy as an artisan or designer
Lesley-Ann Noeldesigner; design educator; design entrepreneur
How to create and online presence as an artisan?
Kabale, Uganda, 2005
I have a 'thing' for ICT, and actually spent 6 months in Uganda just working with micro entrepreneurs on improving their ICT skills - in those days pre-Facebook, my focus was email, online research, MS Word and MS Excel.
The term Social Media refers to the use of web-based and mobile
technologies to turn communication into an interactive
dialogue. Social media can take on many
different forms, including internet forums, weblogs, social blogs,
microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
http://en.wikipedia.org/wiki/Social_media
What is social media
4
Networks
5
Behance Network – collaborati
on with LinkedIn
July 2010
Tumblr
2007
July 2006
Google +
June 2011
1992
You Tube
February 2005
Blogger
1999
March 2010
2004 LinkedIn
May 2003
Blogger
Acquired by
2003
Timeline
Gerrel SaundersArnaldo James Christianne de PassKirie Ishmael Ann Marie Samsoondar Stefan CouriTracey Chan
Learning
Branding
Engagement
Why have a social media strategy?
Why have a social media
strategy?
They give you an opportunity to learn from
instant information and
unvarnished (sometimes even brutal) feedback.
Use social media to learn – test ideas, get
feedback, crowd source ideas,
study emerging trends, create a
fan base
Allow you to engage rapidly and
simultaneously with peers, employees, customers and the
broader public, especially younger generations in the same transparent
and direct way they expect from
everyone in their lives.
Low-cost platform on
which to build your brand,
communicating who you are
both within and outside
your company
Lack of boundary between
personal and professional
spaces
Risks of Social
Networking
Private becomes
public
Can you trust YOURSELF to
NOT hurt your own
reputation
Can you trust your online
community to NOT embarrass
you?
Can you handle negative
feedback?
How to create your
Social Media
strategy?
– E.g. I’d like to position myself, my brand and company as a leader or expert
– I’d like to build a fan base for my brand– I’d live to drive more traffic to my blog,
website or Facebook page or my store.
Why are you creating your social media strategy?
E.g. Women 25 – 40 with a University degree living in Kingston Jamaica
Who is your desired audience?
Time,Money, Expertise, Technology
What resources do you need/ have / have access to?
Why• To position
myself as an expert
• To drive more traffic to my blog and store
Who• Women 25 – 45
with a degree living in Kingston Jamaica
Resources• Time: 1 hour a day• Financial: limited
budget• Technology: Laptop
& internet access and digital camera
MediaCombined media:• Facebook• Twitter• Blog• Youtube videos
• How much new traffic is coming to my blog or page?
• Do people comment or ‘like’ my posts?
• Do people ‘share’ my posts? • Am I learning more about
my clients and potential clients?
• Am I learning more about new trends.
• Am I getting more sales as a result of my social media campaign?
How will I measure the success of my social media campaign
Some useful tools: Google AnalyticsFacebook analytics
You can’t manage it, if you can’t measure it!
• Do make your blog or page findable by using an easily identifiable name
• Do ‘google’ yourself / your company periodically
• Do establish some guidelines about what information you should and should not disclose.
• Do establish some guidelines for your yourself on the frequency of your message
• Do schedule a time to update your social media platforms
Social Media
Must-DOs
10
• Be authentic and consistent across spheres, online and in other media.
• DO be informative• Do call for action • Do listen to your
audience’s feedback • Do create ‘conversations’
with your audience
• Don’t post it on social media if it’s meant to be private
• Don’t spam your audience, don’t be too repetitive or send too much
• Don’t forget to interact / reply
• Don’t rely on text alone. • Don’t be impolite.
Don’ts 5