creating a public service announcement(psa)
DESCRIPTION
Creating a Public Service Announcement(PSA). Basic Home Computer Skills Mrs. Stern. What is a PSA?. Created for a non-profit organization Is FREE & aired voluntarily by radio and/or TV stations. Usually a video Could be print or radio ad. What is the Goal of a PSA. - PowerPoint PPT PresentationTRANSCRIPT
Creating a Public Service
Announcement(PSA)
Basic Home Computer SkillsMrs. Stern
What is a PSA?
Created for a non-profit organization Is FREE & aired voluntarily by radio
and/or TV stations. Usually a video
› Could be print or radio ad
What is the Goal of a PSA
Persuade audience to take action about a service, cause, institution or issue
It must be:› important enough to broadcast› relevant to the broadcast audience
Who is your Audience?
Drug Prevention
Things to keep in mind
Your message should be simple, clear and: Create awareness of the problem or issue Show the problem/issue is important Communicates new information about
problem/issue Promotes a change in behavior Gives information to people who can
influence change in others
More things to keep in mind
Provide accurate information What tone do you want to create
› Serious› Humorous› Sad
Seriousness lends to: credibility/believability
Resources For Public Service Announcements
Ads Council PSAs at Youtube.com The Ad Council Gallery Mediacampaign.org
PSA Project
Group project Identify a topic for a PSA
› follow guidelines on worksheet Create a PSA in iMovie Present to class