creating a positive impact

CREATING A POSITIVE IMPACT Presented by:- Lion G.S. Hora, PDG 322F

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Creating a positive impact

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CREATING A POSITIVE IMPACT

Presented by:-Lion G.S. Hora, PDG 322F

Re- imaging of the organisation

Negative Perceptions to be addressed

• Rich Persons’ Organisation

• Meeting and eating

• Too much of involvement

• Cost factor

Impact of Negative Perceptions

• New People specially young generation is not attracted

How to address

Need to begin marketing

• Marketing of Services

• Sight First

• Youth Programmes

• Partnership in Service

Marketing of organisation

Motto Objects

Ethics

Size

LCIF

Opportunities

Marketing through Interaction

• Seminars

• Symposiums

• Conferences

• Leadership Programmes

Involve Media and Technology

• Print & Electronic Media

• Press release, news

• Press Conference

• Internet & Website

• Promotional e-mails

Motivation

• Develop Positive Messages and success stories

• By Example

• Recognition

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