creating a new relationship with our clients through 13 ...contact info website: recent news...
TRANSCRIPT
Creating a New Relationship with our Clients through
Digital Communication 13 September 2011
VINCI Autoroutes
Digital Strategy
IBTTA - 13 September 2011 2
Why Going on Social Networks?
- Because our customers are there
- Because our brand is already there…whether we like it or not!
IBTTA - 13 September 2011 3
The Power of Social Media (1/2)
Anybody can be heard
A client’s Tweet
Blog of Le Monde
Facebook page of a fan belonging to the
group « People Against the Motorways
IBTTA - 13 September 2011 6
How to convince our clients that the tolls they pay to use our
motorways are good value for money
VINCI Autoroutes, « Roulons Autrement »
VINCI Autoroutes = road safety
innovation in services and toll collect
excellent environmental performance