Creating a digipak

ArtworkIn order to find a suitable piece of artwork for the album cover we thought it would be a good idea to go around taking photos of random things and heavily edit them on Photoshop to give them the weird and abstract design that we are hoping for to follow the Alt-J conventions. Below are the original photos that we took.

Edited ideas

Narrowing down the choicesAfter a lot of discussion within the group we narrowed our choices down to the two below.

Our reasons for these two are that we feel they suit Alt-J, and Alt-J’s audience. In order to choose just one of the two we will ask our target audience.

DecisionIn order to come to a conclusion we asked our target audience the simple question. ‘Which piece of artwork do you prefer?’. The results are displayed below.

Approximately 33% of people chose the artwork arrowed purple on the chart – and approximately 66% chose the artwork arrowed grey on the chart.In conclusion to this and our own personal opinions we feel that the piece of artwork with the majority of the votes is the best.