creating a data-positive culture at your organization

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Using Data as a Nonprofit Employee: Creating a Data-Positive Culture Within Your Organization Jodi Benenson Director of Research, YNPN Boston October 15, 2014

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Jodi Benenson of CIRCLES at Tufts University & YNPN Boston spoke at JVS-Boston as a Lunch & Learn facilitator on October 15 about using data at your nonprofit. These are her slides!

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Page 1: Creating a Data-Positive Culture at Your Organization

Using Data as a Nonprofit Employee:

Creating a Data-Positive Culture Within Your Organization

Jodi BenensonDirector of Research, YNPN Boston

October 15, 2014

Page 2: Creating a Data-Positive Culture at Your Organization

“Without data, you're just another person with an opinion.”

~ W. Edwards Deming

Page 3: Creating a Data-Positive Culture at Your Organization

What is (are) data?

• Facts, information, or statistics collected for calculations, reference, or analysis

• Data is vs. data are

Page 4: Creating a Data-Positive Culture at Your Organization

What makes an organization’s culture “data-positive”?

• When an organization:– relies on data to make

decisions– uses data that align with

all facets of the organization

– encourages and celebrates data collection and analysis for internal and external use

Page 5: Creating a Data-Positive Culture at Your Organization

What can we do to shape the data culture within our respective organizations?

Page 6: Creating a Data-Positive Culture at Your Organization

Three Tips

1. Demonstrate the value of data on an individual level

2. Tie the data to the organization’s mission

3. Disperse the data squad

Page 7: Creating a Data-Positive Culture at Your Organization

The Context: YNPN Boston

• Mission: to develop a stronger, higher impact nonprofit community by engaging young professionals and their organizations

• All volunteer-run– 5 board members (and growing!)– 20 ambassadors

Page 8: Creating a Data-Positive Culture at Your Organization

1. Demonstrate the value of data on an individual level

Page 9: Creating a Data-Positive Culture at Your Organization

Advisory Council

Co-chair 1

Knowledge Manager

Co-chair 2

Technology Manager

Communications Manager

Ambassador/Events

Team

Recruitment/

Membership Manager

Treasurer/ Secretary

Event/Community

Building Ambassadors

In 2011-2012...

Page 10: Creating a Data-Positive Culture at Your Organization

Professional development

goalsProfessional development

needs

Communications

Programming/Events

Demographic information

Event survey from launch

event

Opportunities to get involved

Chance to win a prize

Wish list of program offerings

Page 11: Creating a Data-Positive Culture at Your Organization

2. Tie the data to the organization’s mission

Page 12: Creating a Data-Positive Culture at Your Organization

2. Tie the data to the organization’s mission

Page 13: Creating a Data-Positive Culture at Your Organization

Board Chair

Management TeamOperations Team

Director of Operations

Director of Talent Management &

Recruitment

Director of Development &

Strategic Partnerships

National Liaison

Director of Strategic

Implementation

Director of Membership &

Volunteers

Director(s) of Communications &

Technology

Director of Programming

Director of Research/Knowled

ge

In 2012-2013...

Page 14: Creating a Data-Positive Culture at Your Organization

A More Strategic Approach

• Professional development survey

• Focus groups• Post-event

surveys• YNPN National

survey

Page 15: Creating a Data-Positive Culture at Your Organization

3. Disperse the data squad

Page 16: Creating a Data-Positive Culture at Your Organization

Where We Are Today

Page 17: Creating a Data-Positive Culture at Your Organization

What are we up to now?

• Young Nonprofit Professionals Survey– Turning data into stories

• Resource list for young nonprofit professionals

• Interviews to understand membership models

• Database

Page 18: Creating a Data-Positive Culture at Your Organization

Wrapping Up

1. Demonstrate the value of data on an individual level

2. Tie the data to the organization’s mission

3. Disperse the data squad

Page 19: Creating a Data-Positive Culture at Your Organization

Concluding Remarks

• Alignment between data and the organization's mission and structure

• Building a culture around data takes time

• Find your “data people” in Boston’s nonprofit sector

Page 20: Creating a Data-Positive Culture at Your Organization

Questions?

Contact info: [email protected] more on YNPN Boston, visit: ynpnboston.org

Page 21: Creating a Data-Positive Culture at Your Organization

Resources

• PerformWell.org: Offers a variety of webinars (e.g., one on evidence-based practices in organizations)

• BostonIndicators.org: The Boston Indicators Project at The Boston Foundation

• BethKanter.org: A social media blog that often contains info about data and research

• FiveThirtyEight.com: Fun data resource