Creating a buzz promoting the Sir Henrys @UCCLibrary Exhibition

creating a buzz using social media & cultural heritage to promote your library

Martin OConnor - University College Cork Library

ANLTC Seminar April 19th 2016 Developing a Marketing & Promotion Focus in Irish Academic Libraries? What is it & are we really doing it?

what is cultural heritage???Cultural Heritage is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values. Cultural Heritage is often expressed as either Intangible or Tangible Cultural Heritage http://www.cultureindevelopment.nl

Heritage is something living, alive and evolving

Its not just dusty old books, manuscripts, it is everything

Sir Henrys

Sir Henrys @UCC Library

we become heritage...

over now to Jenny OSullivan of RTE

crowdsourced material

crowdsourced material...

crowdsourced material ...

promotion of exhibition

promotion of exhibition...

promotion of exhibition...

Social Media was essential to the success of the exhibition

Social Media, especially Twitter, is a conversation not a broadcast mechanism

The 80/20 rule applies

Its all about engagement

The blog worked really well for us people really wanted to share their experiences of the club

Personally, Not a Facebook fan but it too was essential for us

To do Social Media properly, it needs to be done properly

reflections on exhibition & social media

The exhibition was a success because, as we found out, Henrys still means so much to Cork people

Crowdsourcing threw up the most wonderful surprises

Crowdsourcing makes people feel invested in the exhibition

If you catch the popular imagination your exhibition can be really successful and draw the crowds

What in your local area is worth exhibiting?

reflections on exhibition & cultural heritage

was it a success ...Increased profile of the library locally, nationally and even internationally the media were all over us

It was a very positive engagement with the wider community

Raised profile of Library within UCC

It led to an appreciation of what the library does and raised expectations of what we can do

It brought different peoples and content into the library it went some way towards breaking down the Ivory Walls

Our exhibition space is now booked up until 2018

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