creating a business untwisting brand

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Книга известных авторов С. Дэвиса и М. Данна посвящена созданию бренда. В ней описываются коммуканикационные стратегии бренда, организация марочных коммуникаций и создание устойчивых связей с потенциальных потребителей с брендом.

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