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CREATE your 1ST marketing BLOG

Prof. Bong De UngriaAteneo Graduate School of Business

www.josephdeungria.com

Learning Without Boundaries

This “Create Blog” assignment is the 3rd part of a major class cooperative undertaking to learn 220 major marketing concepts from Kotler.

The blog is just a 21st century “media vehicle” for getting the message across to our target market. While the technology is different and needs to be learned, the marketing discipline remains the same.

- Prof. Remigio De Ungria (Dec. 26, 2009)

Professor’s Note

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Outline:

Every great journey begins with a first step

1. Why? (Learning Outcomes)2. Who? (You as part of a class)3. How? (Sharing, Blogging)4. What? (Needs, Wants)5. Where? (www.)

Why this assignment?

Students learn…

1. Visualizing & Mastery Marketing Concepts2. Communicating to a Primary Market with

defined needs, wants and demands3. Analyzing within a conceptual framework4. Unbounded continuous learning5. Creating Blogs6. Cyber-sharing of Files

Who is the PTM?

Your fellow MBA students

1. Limited time2. Varying levels of marketing knowledge3. Wants to learn4. Wants to apply marketing 5. Accepts value of contributing 1 chapter

to get 20 chapters free6. Can benefit from on-line resource (vs.

printed copy)

Your communication challenges

1. Audience did not read the book2. Probably 1st timer for such concepts3. Wants to master the concepts4. Will see slide, not hear you explain

it5. Did this same assignment (knows if

you did your just share)

Your communication response

1. Master your 1 assigned chapter2. Prioritize top 10 concepts3. Simplify. 4. Create slides that can stand-alone.5. Use universal, drawable symbols6. Ensure understanding by always

combining text with any new visual or picture

7. Put yourself in your PTM shoe

How? On slideshow mode, click on links

1. Learn slidesharehttp://www.slideshare.net/abouthttp://www.slideshare.net/dswaters/how-to-share-a-powerpoint-presentation-using-slideshare

2. Create your slide share account http://www.slideshare.net/

3. Learn about bloggerhttp://www.youtube.com/BloggerHelp

4. Learn by doing: Create yourmarketing blog5. Refer to my sample blog

http://ch1marketing21stcentury.blogspot.com/

What are blog essentials

1. 3 embedded presentations Visual Model of Top 10 concepts Powerpoint file of Top 10 Word file

2. All 3 presentations can be downloaded from slideshare

3. Use of power presentation principles

Grading reminders part 1:

This is the 3rd part of learning 220 Kotler.http://www.slideshare.net/josephdeungria/v47-

assignment-details-on-top-ten You must upgrade your previous editions of

the visual model and Top 10 concepts (powerpoint & word)

If you do nothing and submit exactly what you did for 1st and 2nd parts (dec 1and 8), you will most likely receive the same grade or lower (check your previous grade at our class google docs).

Grading reminders: part 2

Pls. name your blog as follows:http://yourname.blogspot.com Example if your name is jun

santos, then your blog is http://junsantos.blogspot.com Use your real name when creating your slideshare acct. Put your real name in the coverpage of all powerpoint

and word files; for word, put your name and chapter title on first line of the document.

Submit a softcopy of your blog on due date by doing the ff: (1) sign in to blogger (2) click settings (3) click basic (4) click export blog (5) you can save an .xml file. Name that file yournameblog.xml. Submit this file to coach.

Aim for excellence

Benchmark for Student Performance Grade

Excellent work that goes beyond the requirements. Delights the customer and the primary target market. Meets stated and unstated needs, wants and demands.

4.0

Above Average. Meets exactly the stated requirements. Customer’s stated needs and some wants are satisfied. Student efforts are recognized and acknowledged.

3.0

Average. Meets most of the customer requirements. Many of the learning outcomes achieved. Can still be improved.

2.0

Passing. Satisfies the minimum requirements for the assignment.

1.5

Ask 2 questions:

Ultimate test for your blog

Will anybodyWith zero background on the chapterUnderstand the Top 10 conceptsJust by reading this blog?

Will other classmatesWho did the same assignmentSay that I did my fair share for the class?

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CREATE your 1ST marketing BLOG

Prof. Remigio De UngriaAteneo Graduate School of Business

www.josephdeungria.com

Learning Without Boundaries