FRESH EMAIL MARKETING

CREATE SPOTLESS CUSTOMER LISTS +

● The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group)

● 91% of consumers check their email at least one time per day using their smartphone (EmailMonday)

For every $1 spent on email

marketing, the average return is

$44.25.

- Email Expert

SEGMENTEMAIL LISTS

39% of marketers who segmented their email lists experienced higher open rates and 24% experienced better deliverability and greater revenue.-- Lyris Annual Email Optimization Report

Use geographics & demographics for segmented lists

➔ Birthday➔ Anniversary ➔ Location

Create lists based off of:

TARGETEMAIL CAMPAIGNS

Organize lists based on psychographics too

➔ Purchase History➔ Brand/Service

Preference➔ VIP

Create lists based off of:

Target email campaigns

RE-ENGAGEINACTIVE

CUSTOMERS

Create a plan for unresponsive customersEstablish set timeline:➔ Inactive campaign(s)➔ Final contact attempt➔ Removal (hold that thought...)

Use double opt-in verification to avoid issues from the start

REMOVEINACTIVE SUBSCRIBERS

Remove disengaged subscribers

The time to delete:➔ No response to inactive campaign(s)

➔ Did not reverify on final attempt➔ Hard bounce or multiple soft

bouncesUse double opt-in verification to avoid the problem initially

BALANCETEXT & PHOTO RATIO

Avoid the SPAM folder

➔ ESPs (email service providers) look for a balance of text & images as part of their spam scoring model

➔ Avoid uploading PDFs as the entire email

ADD BUTTONS& CALL-TO-

ACTION

Tell your customers what to do

➔ Make it stand out➔ Keep it concise ➔ Use an exact click-through link

Create buttons at dabuttonfactory.com

Unique for each product

ORGANIZEYOUR EMAIL CONTENT

Think “Content Hierarchy”

➔ Important information goes above the fold

➔ Headlines (36) Subheadlines (24) Body (16)

➔ Emphasize with color & style (but not too much!)

➔ Train your subscribers and customers Don’t forget to send yourself a test!

Trendy header image

Bold product title & other important information

Consistent text style

Accent Color to draw attention to CTA

Organize the footer for contact information

CLEAN UPYOUR SUBJECT LINE

Short + Powerful + Actionable

Formula of an effective subject line

Subject lines with 40-45 characters or less (5-8 words) tend to receive best open rates

Personalized emails (using names or “you”) improve click-through rates by an average of 14%

Adjectives tend to slow the reader down, while verbs (CTA) will increase credibility and provide additional information

Other subject line tips

➔ Avoid SPAM words (100% Free, Act Now, All Natural, As Seen On, Bad Credit, Bargain, Dear Friend, Discount, and Fast Cash)

➔ DON’T USE ALL CAPS OR !!!!!!!!!!!➔ Consider using emojis

Zoë, celebrate your birthday by saving 20% this week!

Shop the white-out trend!

Mom would ♥ a gift card

EVALUATESEND

FREQUENCY

Are you emailing too often?

Email is a direct & powerful form of communication, but it can quickly lose its effectiveness when over-used.

➔ Set cadence expectations upfront

➔ Allow customer to choose what’s right for them

AUTOMATE& SCHEDULE

AHEAD

Autoresponders

➔ Birthday➔ Anniversary ➔ Welcome➔ Order

Confirmation

Plan Ahead

➔ Newsletters➔ Events ➔ General Customer

Communication

Questions?

SOMETHING Don’t forget to register for next Tuesday’s webinar and download your checklist!