create retail experiences customers love and increase your sales conversions
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Does Your Business Need To Adjust Its Retail Experience Model?
YES IF… Customer’s prefer your competitor’s
products and services to solve their problems or satisfy their needs
Your advertising budget is over the top and your business is still not a part of the social discussion
You are marketing but your sales conversions are low
Does Your Business Need To Adjust Its Retail Experience Model?
YES IF… Your retail atmosphere (sights, sounds,
smells, order, textures) repel customers
Customer spending and loyalty are decreasing
No one is talking about or recommending your products and services to others
Yes so unfortunately... Many businesses fail, because their
retail design is not properly positioned to attract or influence their desired customer.
Realize that… Your customer’s have many options
now about where they shop, so if you are going to make sales you must be the BEST!
It’s a FactBusinesses which provide customer’s with
amazing retail experiences
thrive even in harsh economic times.
Take a moment to consider...
Is my current business a Market Misfit? Is there anything in my retail design I
need to improve on?
Why Experiential Marketing?
Today’s customer is bombarded with an ever widening range of similar products and services and it is so easy for your business to be lost and forgotten amid the crowd.
Why Experiential Marketing?
Every business owner should be thinking about how to gain competitive advantage through memorable, experiential business models and retail design
Why Experiential Marketing?
Shopping experiences designed to touch your customer’s hearts and satisfy their needs are magnetic
Why Experiential Marketing Shopping experiences designed to
touch your customer’s hearts and satisfy their needs are magnetic
Customers slow down, stop and give your business the second look needed to close the sale.
...Worth A Second Look? Your business should carry a strong
theme that leaves a positive and indelible print on the psyche of your customers.
...Worth A Second Look? Your business should carry a strong
theme that leaves a positive and indelible print on the psyche of your customers.
Your theme should be seamlessly woven into a model that makes your customers feel at ease, valued, important and most of all loved by you.
...Worth A Second Look? Your business should exist for the
pleasure of your customers When you please them, the financial
returns will be much greater for you in the long-term.
MAKE THEM
FEEL ALIVE Aromatherapy and the addition of healing fragrances can be used to uplift the mood and wellness of customers who enter your store environment.
MAKE THEM
FEEL LIKE WINNERS Adding games, contests, and prize-winning opportunities to your retail offering
are popular strategies for increasing business seasonally.
POWER OF CHOICE Many salad bars and delis have flexible menus which allow customers to
design and build what they want to eat.
MAKE THEM
FEEL SAFE A children’s play area filled with stuffed toys is a great way to diffuse the tension in nervous children who need to have a check up at the dentist.
Take Your Business Deeper Do more than simply presenting your
product or service.
Align your business operation to how your customer’s truly feel about having their needs met.
Take Your Business Deeper Delight them, anticipate what drives
their buying motives and exceed their expectations
Watch cursory glances at your offering transform to desire and desire to sales.
Did You Know That... Research shows that when businesses
add amazing retail experiences to their day-to-day operations there is:
Did You Know That... Research shows that when businesses
add amazing retail experiences to their day-to-day operations there is:
1. Increased Customer Loyalty
Did You Know That... Research shows that when businesses
add amazing retail experiences to their day-to-day operations there is:
1. Increased Customer Loyalty2. Increased Customer Spending
Did You Know That... Research shows that when businesses
add amazing retail experiences to their day-to-day operations there is:
1. Increased Customer Loyalty2. Increased Customer Spending3. A willingness to pay higher prices for
goods and services
Did You Know That... Research shows that when businesses
add amazing retail experiences to their day-to-day operations there is:
1. Increased Customer Loyalty2. Increased Customer Spending3. A willingness to pay higher prices for
goods and services4. Word-of-mouth marketing and regular
new business
Phase 1: Research Is your concept feasible and valuable in
today’s market? Defining your target market and the best
ways to connect with them Knowing the needs and desires of your
target market Evaluation of your business metrics and
KPI’s (key performance indicators ) Best strategies for market penetration and
developing sales channels
Phase 2: Re-Imagine
Develop a clear vision Determine the ideal shopping
experience for your customers based on research and customer interaction
Distinguish your shopping experience within its market
Test this vision on your current customer base
Phase 3: Redefine
We prepare and submit to you for discussion a comprehensive outline of the proposed solutions which would work best for your business.
Adapt the vision into a cohesive retail theme which enhances your product or service offering.
This phase ends once you are in agreement with the proposals
Phase 4: Re-Position
Design Effective Marketing Campaigns Eliminate negatives and distractions Re-branding Experiential Product and Service
Upgrades Training and re-assignment of labour for
greatest efficiency Retail Atmospherics and Design Upgrades
Phase 5: Re-launch
Implementation of the proposed strategy
Enhancement of Social Partnerships and Exchanges
Employee training Collect customer feedback about the
implemented changes for final adjustments
Ask About Our Services
Full Business and Retail Makeover Social Media Management Copy Writing New Product Launches/Product Label
Design Olfactory Sales Enhancements Corporate Branding w/Logo and
Marketing Materials
Contact Information Simmone Thorpe BSc. DipEd. MBA Business Analyst & Retail Designer Email: [email protected] Website: http://www.simmonethorpe.com