CREATE a Jewish Legacy

of Western Massachusetts

"I did not findthe world desolatewhen I entered it.And as my parentsplanted for mebefore I was born,so do I plant forthose who willcome after me."-Talmud

Importance of a Bequest Initiative Results of the NJPS

• 85% of those surveyed have wills• Only 3% have designated Federation or

Foundation Transfer of wealth

• $41 trillion over the next 50 years Potential in bequests:

• If 20 individuals each asked 5 donors and received an average gift of $50K, they would generate $5M

Program Goals

To secure bequests for permanent endowments To develop strong leadership and technical skills To build public awareness about the power of

bequests and endowments To build a regional model for legacy giving to

strengthen the Western Massachusetts Jewish community

Is Western Massachusetts Ready for Create a Jewish Legacy?

Criteria for initiating a bequest program: Fiscal health and stability Experience in attracting gift support Quality of donor base Board support Commitment

Risk Analysis • How many donors have died in the last 5-

10 years without legacy gifts? • How many current gifts are endowed? • Are we being proactive or reactive?  • Do we work in partnership with local

agencies on endowment planning?

UJC’s role in CJL Consulting

• Pilots & in the field• Senior professional staff available• Outside consultants as needed

Marketing• CJL website• Brochure, ads, other collateral

materials Training

• Ongoing training opportunities, including seminars and conference calls

Role of Create a Jewish Legacy Program

• Engage professional and lay leadership across region

• Designate staff (Program Manager) to provide management, hands-on coaching and training for local agencies

• Convene regular meetings and trainings of legacy teams

• Recruit, educate and train solicitors for each agency

Role of Jewish Endowment Foundation

Provide support to all Jewish organizations seeking legacy and endowment gifts

Provide recognition and ongoing stewardship Hold and administer all funds Provide incentive grants (up to $10,000 per

year) to each agency for meeting specific benchmark goals

In partnership with HGF, provide program oversight

Role of Harold Grinspoon Foundation (Grinspoon Institute for Jewish Philanthropy)

• In partnership with JEF, provide program oversight

• Provide funding for Create a Jewish Legacy infrastructure:

oProgram ManageroMarketingoConsultingoTraining

Role of Federations (Western MA & the Berkshires)

Work with local agencies to identify and co-solicit appropriate donors

Identify community priorities through collaborative fundraising process which can be transformed into endowment opportunities

Encourage PACE & LOJE campaign to support Federation and local community

Role of Local Agencies in consultation with CJL staff (JEF & HGF)

Form a legacy team Create a written action plan Develop a case statement Set endowment goals Build enthusiasm and commitment Solicit legacy prospects as defined by

action plan

What makes CJL unique?

Promotes collaboration across the community

Puts the interests of the donor at the forefront of the

conversation

Raises bequests for permanent endowments

CJL Across the Country

• Other CJL pilots and their current status (Richmond, Greensboro, Broward, St. Paul)

• Other communities active in CJL (San Diego, Hartford, Kansas City)

• Birmingham’s program• What’s been learned about communal

competition• Words of wisdom

Jewish Legaciessustain our sacred covenant

with the Jewish people – in Western Massachusetts

and around the world.