Creare Mediterraneus:

Searching the Roots in a

Digital Way

Antonio Carlos Ruiz Soria

CEO | Economía Creativa Consultancy

Casablanca, Morocco, 8th December 2015

Project by

Presented at

Economía Creativa Consultancy

creates development strategies, policies and brands that shape the

future of people, places and businesses around the world

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European

Institutions

Government

Agencies Universities NGOs SME

Twitter: @econmiacreativa

#eAGE2015

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What is Creare Mediterraneus

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Creare Mediterraneus is an online platform developed by Economia

Creativa Consultancy to boosting creative entrepreneurship in order to

harness social innovation encouraging new ways of developing the synergies

between art, culture, economics and technology to find solutions to the

challenges that the Mediterranean -and Humanity- is facing:

Unemployment (and particularly youth unemployment)

Lack of perspective for youth

Migration

Inequality

Global warming

Mass tourism

Source:

France, Italy, Spain, Greece and Turkey: OECD,Youth not in employment, education or training (NEET), age 15-29 , (2013)

Egypt, Jordan, Palestine and Tunisia: NEETs rate among young people age 15-29, ( 2012-2013) / Report: ‘THE CHALLENGE OF YOUTH

EMPLOYABILITY IN ARAB MEDITERRANEAN COUNTRIES, THE ROLE OF ACTIVE LABOUR MARKET PROGRAMMES’

Morocco: Unemployment rates in youth population age 15-24, (2013) Report: ‘THE CHALLENGE OF YOUTH EMPLOYABILITY IN

ARAB MEDITERRANEAN COUNTRIES, THE ROLE OF ACTIVE LABOUR MARKET PROGRAMMES’

Youth unemployment / NEET in the

Mediterranean basin

Why an online platform for boosting creative

entrepreneurship in the Mediterranean basin?

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Insufficient results from traditional development models

• For example in Tourism: massification, poor quality and seasonal jobs

The potential of Platform and Network Economy

• In the Arab countries internet household penetration has grown

annually by 15 % between 2009-2013 (ITU World Telecommunication

report)

• Easy and cost efficient transactions among countries / regions /

stakeholders: ideas and creative content

The Mediterranean is culture. Culture enables development led by the

growth of the Creative Economy & Creative Industries

Creative Economy: The term refers to the socio-economic

potential of activities that trade with creativity, knowledge

and information. Governments and creative sectors across the

world are increasingly recognizing its importance as a

generator of jobs, wealth and cultural engagement. At the

heart of the creative economy are the cultural and creative

industries that lie at the crossroads of arts, culture, business

and technology.

Source: British Council ‘What are Creative Industries and Creative Economy’

http://creativecities.britishcouncil.org/creative-industries/what_are_creative_industries_and_creative_economy

Creative Industries - ‘those industries that are based on

individual creativity, skill and talent with the potential to

create wealth and jobs through developing intellectual

property’

Includes thirteen sectors: advertising, architecture, the art and

antiques market, crafts, design, designer fashion, film,

interactive leisure software (ie. video games), music, the

performing arts, publishing, software, and television and radio.

Source: British Council ‘What are Creative Industries and Creative Economy’

http://creativecities.britishcouncil.org/creative-industries/what_are_creative_industries_and_creative_economy

Creare Mediterraneus

Web/blog & Facebook page

https://www.facebook.com/crearemediterraneus/

www.crearemediterranues.wordpress.com

Creare Mediterraneus, objectives:

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Boosting creative & digital economy in the Region

Promote entrepreneurship culture and support young entrepreneurs and

start-ups

Provide trainings on key competences for entrepreneurship and creative

economy

Branding the Mediterranean Region as creative space.

Promote the Mediterranean lifestyle through art, creativity and

innovation

Develop an active network of stakeholders to create value, dialogue and

cultural diplomacy in the creative and cultural industries

Mapping the creative economy and creative industries in the

Mediterranean basin

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Business

Angels

Youth

Assotiations

Mentors

End Users

&

Co-creators

Hub

Organizations Young

Entrepreneurs Trainers

& Interns

International

Institutions

and Fora

Creatives

& Artists

Government

Agencies

Creare

Mediterraneus

Creare Mediterraneus Platform & Stakeholders

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Start Up &

Entrepreneu

rial Projects

Training &

Crowd-

Innovation

Creare Mediterraneus

Accelerator

&

Mentorship

Online Art

Gallery

Forum

Creative

Economy

Projects

showcase

Social Media

support

Onsite &

Online

Training:

key

competences

entrepreneur

ship

Special

support for

selected

Start-Ups

Mentors

provide

Expertise

Curated for

young artists

international

development

Annual

Meeting &

Online

Forum:

lobbying &

exchange

best

practices

Creare Mediterraneus areas of activity

We want to contribute to

the dissemination of

projects whose objective is

the Mediterranean Regional

development in any area:

gender, youth, creativity,

art, economy, society, etc.,

like, for example, using

Creative Tourism to solve

the challenge of seasonality,

pollution and congestion of

coastal areas in the

Mediterranean.

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Projects / businesses / start-ups

Trainings:

build a team / co-work / co-create / coach

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Gallery

Creare Mediterraneus

Gallery will create calls on

different themes to

rediscover the

Mediterranean and also

an international online

exhibition of young artists

works (photography,

paintings, sculpture, film,

performance) from or

inspired by the

Mediterranean.

Featured: Mediterranean

Sunrise, by Justyna

Molwndowska-Ruiz

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Grants,

international

programmes

Creare

Mediterraneus

Business Angels,

crowdfunding

Sponsorship

Participants fee

(trainings)

Partnerships with

Hub Organizations

Creare Mediterraneus, funding sources:

Project Team

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Antonio Carlos Ruiz Soria

Director & Public Speaker

Antonio Carlos is Economia Creativa's co-founder

and Managing Partner. He is expert in creative

tourism, digital and collaborative economy.

He advises companies, public institutions and non-

for profit sector on innovation, marketing,

investment and positioning. He is currently Policy

Expert at the European Commission European

Crowdfunding Stakeholders Forum.

He is public speaker and delivers workshops at

international events, including academic

environment

He holds and advanced degree in Economics from

Seville University (Spain)

Justyna Molendowska-Ruiz

Coordinator & Community Management

Justyna is Economia Creativa's co-founder. She is

project leader and responsible for the social media

strategy, event management and production.

Her work at Economia Creativa focuses on digital

marketing, research (creative economy, tourism

and hospitality), photography, creative thinking

and editing, company data management and

events organization.

She holds a MSc in Horticulture from Lublin

University (Poland).

We invite you all to contribute to

Creare Mediterraneus platform and

disseminate its vision:

searching the Mediterranean roots in

a digital way

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Web: www.economiacreativa.eu

Contact: antonio.ruiz@economiacreativa.eu

Telephone: +34 636434966

Skype: economiacreativa

We are based in Málaga, Spain, Edif. Green Ray,

Coworking UMA-LIMK, we work globally

All rights reserved, Economia Creativa Consultancy 2015

Thank you for listening