creare mediterraneus: searching the roots in a digital...
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Creare Mediterraneus:
Searching the Roots in a
Digital Way
Antonio Carlos Ruiz Soria
CEO | Economía Creativa Consultancy
Casablanca, Marocco, 8th December 2015
Project by
Presented at
Economía Creativa Consultancy
creates development strategies, policies and brands that shape the
future of people, places and businesses around the world
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European
Institutions
Government
Agencies Universities NGOs SME
Twitter: @econmiacreativa
#eAGE2015
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What is Creare Mediterraneus
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Creare Mediterraneus is an online platform developed by Economia
Creativa Consultancy to boosting creative entrepreneurship in order to
harness social innovation encouraging new ways of developing the synergies
between art, culture, economics and technology to find solutions to the
challenges that the Mediterranean -and Humanity- is facing:
Unemployment (and particularly youth unemployment)
Lack of perspective for youth
Migration
Inequality
Global warming
Mass tourism
Source:
France, Italy, Spain, Greece and Turkey: OECD,Youth not in employment, education or training (NEET), age 15-29 , (2013)
Egypt, Jordan, Palestine and Tunisia: NEETs rate among young people age 15-29, ( 2012-2013) / Report: ‘THE CHALLENGE OF YOUTH
EMPLOYABILITY IN ARAB MEDITERRANEAN COUNTRIES, THE ROLE OF ACTIVE LABOUR MARKET PROGRAMMES’
Morocco: Unemployment rates in youth population age 15-24, (2013) Report: ‘THE CHALLENGE OF YOUTH EMPLOYABILITY IN
ARAB MEDITERRANEAN COUNTRIES, THE ROLE OF ACTIVE LABOUR MARKET PROGRAMMES’
Youth unemployment / NEET in the
Mediterranean basin
Why an online platform for boosting creative
entrepreneurship in the Mediterranean basin?
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Insufficient results from traditional development models
• For example in Tourism: massification, poor quality and seasonal jobs
The potential of Platform and Network Economy
• In the Arab countries internet household penetration has grown
annually by 15 % between 2009-2013 (ITU World Telecommunication
report)
• Easy and cost efficient transactions among countries / regions /
stakeholders: ideas and creative content
The Mediterranean is culture. Culture enables development led by the
growth of the Creative Economy & Creative Industries
Creative Economy: The term refers to the socio-economic
potential of activities that trade with creativity, knowledge
and information. Governments and creative sectors across the
world are increasingly recognizing its importance as a
generator of jobs, wealth and cultural engagement. At the
heart of the creative economy are the cultural and creative
industries that lie at the crossroads of arts, culture, business
and technology.
Source: British Council ‘What are Creative Industries and Creative Economy’
http://creativecities.britishcouncil.org/creative-industries/what_are_creative_industries_and_creative_economy
Creative Industries - ‘those industries that are based on
individual creativity, skill and talent with the potential to
create wealth and jobs through developing intellectual
property’
Includes thirteen sectors: advertising, architecture, the art and
antiques market, crafts, design, designer fashion, film,
interactive leisure software (ie. video games), music, the
performing arts, publishing, software, and television and radio.
Source: British Council ‘What are Creative Industries and Creative Economy’
http://creativecities.britishcouncil.org/creative-industries/what_are_creative_industries_and_creative_economy
Creare Mediterraneus
Web/blog & Facebook page
https://www.facebook.com/crearemediterraneus/
www.crearemediterranues.wordpress.com
Creare Mediterraneus, objectives:
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Boosting creative & digital economy in the Region
Promote entrepreneurship culture and support young entrepreneurs and
start-ups
Provide trainings on key competences for entrepreneurship and creative
economy
Branding the Mediterranean Region as creative space.
Promote the Mediterranean lifestyle through art, creativity and
innovation
Develop an active network of stakeholders to create value, dialogue and
cultural diplomacy in the creative and cultural industries
Mapping the creative economy and creative industries in the
Mediterranean basin
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Business
Angels
Youth
Assotiations
Mentors
End Users
&
Co-creators
Hub
Organizations Young
Entrepreneurs Trainers
& Interns
International
Institutions
and Fora
Creatives
& Artists
Government
Agencies
Creare
Mediterraneus
Creare Mediterraneus Platform & Stakeholders
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Start Up &
Entrepreneu
rial Projects
Training &
Crowd-
Innovation
Creare Mediterraneus
Accelerator
&
Mentorship
Online Art
Gallery
Forum
Creative
Economy
Projects
showcase
Social Media
support
Onsite &
Online
Training:
key
competences
entrepreneur
ship
Special
support for
selected
Start-Ups
Mentors
provide
Expertise
Curated for
young artists
international
development
Annual
Meeting &
Online
Forum:
lobbying &
exchange
best
practices
Creare Mediterraneus areas of activity
We want to contribute to
the dissemination of
projects whose objective is
the Mediterranean Regional
development in any area:
gender, youth, creativity,
art, economy, society, etc.,
like, for example, using
Creative Tourism to solve
the challenge of seasonality,
pollution and congestion of
coastal areas in the
Mediterranean.
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Projects / businesses / start-ups
Trainings:
build a team / co-work / co-create / coach
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Gallery
Creare Mediterraneus
Gallery will create calls on
different themes to
rediscover the
Mediterranean and also
an international online
exhibition of young artists
works (photography,
paintings, sculpture, film,
performance) from or
inspired by the
Mediterranean.
Featured: Mediterranean
Sunrise, by Justyna
Molwndowska-Ruiz
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Grants,
international
programmes
Creare
Mediterraneus
Business Angels,
crowdfunding
Sponsorship
Participants fee
(trainings)
Partnerships with
Hub Organizations
Creare Mediterraneus, funding sources:
Project Team
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Antonio Carlos Ruiz Soria
Director & Public Speaker
Antonio Carlos is Economia Creativa's co-founder
and Managing Partner. He is expert in creative
tourism, digital and collaborative economy.
He advises companies, public institutions and non-
for profit sector on innovation, marketing,
investment and positioning. He is currently Policy
Expert at the European Commission European
Crowdfunding Stakeholders Forum.
He is public speaker and delivers workshops at
international events, including academic
environment
He holds and advanced degree in Economics from
Seville University (Spain)
Justyna Molendowska-Ruiz
Coordinator & Community Management
Justyna is Economia Creativa's co-founder. She is
project leader and responsible for the social media
strategy, event management and production.
Her work at Economia Creativa focuses on digital
marketing, research (creative economy, tourism
and hospitality), photography, creative thinking
and editing, company data management and
events organization.
She holds a MSc in Horticulture from Lublin
University (Poland).
We invite you all to contribute to
Creare Mediterraneus platform and
disseminate its vision:
searching the Mediterranean roots in
a digital way
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Web: www.economiacreativa.eu
Contact: [email protected]
Telephone: +34 636434966
Skype: economiacreativa
We are based in Málaga, Spain, Edif. Green Ray,
Coworking UMA-LIMK, we work globally
All rights reserved, Economia Creativa Consultancy 2015
Thank you for listening