cre inspired - co-designing cre strategy with the occupier – understanding an organisations dna
TRANSCRIPT
Co-Designing CRE Strategy
Mark Bradshaw
DirectorProperty & Workplace Consulting
Capita Property & Infrastructure
Network RailBBC Thales UKCIMA Sheffield CC
Participatory design (now often co-design) is an approach to design attempting to actively involve all stakeholders in the design process to help ensure the result meets their needs and is usable.
The term is used in a variety of fields as a way of creating environments that are more responsive and appropriate to their inhabitants' and users' cultural, emotional, spiritual and practical needs.
https://en.wikipedia.org/wiki/Participatory_design
Co-Design – Developing CRE Solutions
Does the Business Want to Engage in Co-design?
90% of employees believe that decision-makers should seek other opinions before making a final decision, yet 40% of employees believe that decision makers “consistently failed” to seek another opinion.
Co-design – Capturing the Businesses DNA?
….If I'd asked customers what they wanted, they would have said “a faster horse”
Henry Ford
Business is Complex
Workplace
How does the CRE Function
respond to this ?
Work Process
People Technology
Key Components: The DNA of a Business
Customer / User
Leadership
Culture &Values
Brand &Identity
Workforce
Business Systems &
Process
BusinessStrategy
Product /Service
Sponsorship
Delivery
Discovery
Design
Realise
OwnershipMaintain
Bus
ines
s O
pera
tion
CR
E Function
An Integrated Approach
Establish Clear Governance
Understand the ‘as is’
• Workplace Utilisation
• Workplace Effectiveness
• Workforce Data
• Travel / Location Data
• Policies, Standards, Strategies
Capturing Business Requirements
Business Process: Activity Based Working
Communication and Engagement
•Make expectations and outcomes clear
•Establish open dialogue to establish trust
•Be clear about what is not changing
•Use face to face, digital and hard copy mediums
•Share knowledge and experience
•Engage staff in the process of change
Some Final thoughts…….
If only……
Workplace
Work Process
CRE People
Technology
We should embrace Co-Design with the business across all
activities and key decisions within CRE.
I hope you agree; it is their workplace after all !