crave franchise brochure

01. ......................................................................................................... Story Behind The Creation02. .......................................................................................................................... Brand’s Philosophy03. ...................................................................................................................... Concept Description04. ....................................................................................................................... Concept Positioning05. .............................................................................................................. Food & Beverage Menus06. ................................................................................................................................ Type Of Outlets07. ................................................................................................. Architecture & Interior Design08. ................................................................................................. Branding & Corporate Identity09. ......................................................................................................... Crave’s Media Publications10. .............................................................................................................. Geographic Distribution11. ................................................................................................................... Franchise Information12. ........................................................................................................................ Partners’ Biography

00.TABLE OFCONTENT

Crave began in 2009 when our first restaurant opened in Beirut / Achrafyieh’s Monot district. Inspired by Pacific West Coast Bistros and East meets West flavors, we designed Crave to offer a new kind of dining experience; one that offers fresh international dishes with a pacific west coast flair, in a friendly, vibrant setting.

01.STORY BEHINDTHE CREATION

VISION:Make of Crave an affordable prime daily dining destination in major cosmopolitan cities, as well as a profitable franchise to our partners.

MISSION:To give memorable, unique and flavorful dining experience through friendly service, quality ingredients, value for money and innovative dishes in a slick, colorful pacific west coast cosmopolitan bistro ambiance.

CORE VALUES:• In a fast paced, constantly evolving world, innovation is the key to success. We

are determined to bring innovative solutions and ideas that transform people’s dining expectations.

• Rather than measuring quality through comparison, we seek to set our own benchmarks through every endeavor we embark in, redefining excellence.

• Our standards for service are inspired by Old World charm and manners, and strengthened by modern conveniences.

• Our search for diversity in flavors and people drives change and allows for discovery and adventure, creating a fusion of the best the world has to offer.

• We seek to bring flavor to all our endeavors, whether designing a new dish or working on a new menu, bringing a unique character to each of our projects.

• We strive to be an active and supportive part of each community we settle in.

02.BRAND’SPHILOSOPHY

Crave is a culinary experience in fusion, innovatively merging influences from the world over. A Pacific West Coast inspired concept, Crave comes to Beirut as the first true fusion restaurant, with a palette of tastes, vibrant with colors and cultures. Our culinary team brings years of international experience to combine flavors from the cuisines of the world in the most sumptuously creative ways for a mouth-watering result that will tempt you and leave you craving for more.

The Crave experience is a delight for all your senses, and a voyage through the capitals of flavor making it a truly international fusion escape. The rich menu is served with a side of exceptional service and unrivaled quality- the best recipe to create the most memorable Crave experience with every meal. By taking your taste buds on a trip around the diversity of flavors, Crave inspires your cravings, reinterprets your tastes, and indulges your urges.

For far too often, restaurants serve good food, but fail to create the craving. So let us satisfy those urges, we guarantee you a culinary experience like no other, and we will truly make a Craver out of you. By taking your taste buds on a trip around the world, Crave inspires your cravings, reinterprets your tastes, and indulges your urges.

03.CONCEPTDESCRIPTION

04.CONCEPTPOSITIONING

Crave’s sets its target mainly on young working professionals and young couples with disposable income. Even though the concept is designed to fit all kind of occasions, spreading from business meetings all the way to family gatherings including dates, friends and shopping outings, our primary market segment relies on the 25 to 35 age group. We strongly believe that this age category has been exposed to an open-minded understanding of world culture, and is set on exploring new flavors and healthy alternatives with their disposable income.

* Smoked Chicken Mozzarella Pomogranate Salad

05.FOOD &BEVERAGEMENUS

* Salsa Verde Shrimps* Ginger Almond Crusted Hamour

* Chicken Tandoori Salad

* Chicken Halloumi Curry* Goat Cheese Filet Mignon

* Smoked Salmon Spaghetti* Shawarma Pizza

* Bresaola Pizza

* Trio Of Flavored Ashta Ice Cream* Asmalyieh Grand Marnier Crème Brulée

06.TYPE OFOUTLETS

Crave is applicable and easy adaptable to two kinds of models, both have been successfully implemented and are currently operating.

THE CRAVE MALL OUTLET:Consists on featuring all the decorative and brand related applications along with all the Crave signature dishes, fitting perfectly a mall atmosphere. The Crave Mall Outlet usually is designed to fit the high traffic and fast paced environment that malls generate. The decor and the menu are designed to perfectly match the image of prompt yet not rushed service feel, comfortable yet not overwhelmingly so. Some of the features include: specific architectural designs, such as customised seating areas and menu modifications and updates (i.e: salad bar, daily special etc.)

THE CRAVE FREE STANDING OUTLET:Keeping in line with the brand identity and all its related applications, The Crave Free Standing Outlet is designed to fit perfectly the everyday neighbourhood friendly restaurant, usually located in a cluster of restaurants in popular areas. A cosy and comfortable seating is designed to fit the contemporary decor and menu, enticing most customers to join in the Crave experience of flavors and indulgence.

* CRAVE // Beirut / Achrafyieh’s Monot District

07.ARCHITECTURE &INTERIOR DESIGN

07.ARCHITECTURE &INTERIOR DESIGN

* CRAVE // Dbayeh / Le Mall

08.BRANDING &CORPORATEIDENTITY

01. ..................................................................................................................................................... Name02. ........................................................................................................................................................ Logo 03. ........................................................................................................................................... Stationery04. ................................................................................................................ Tableware & Amenities05. ................................................................................................................................................... Menus06. ....................................................................................................... Corporate Communication07. ................................................................................................................................................ Website

crave |krãv|

verb [ trans. ]feel a powerful desire for (something):a program to give the infants the human touch they crave.

• dated beg for (something): I must crave your indulgence.

DERIVATIVEScrav•er noun

ORIGIN Old English crafian (in the sense [demand, claim as a right] ),of Germanic origin; related to Swedish kräva, Danish kræve ‘demand.’The current sense dates from late Middle English.


01. Name:Pronunciation, Meaning(s), Derivatives & Origine.

Pantone 1805 C

Pantone 170 C

Pantone 130 C

Pantone 397 C

0

0

0

10

91

40

30

0

100

44

100

100

23

0

0

11

191

249

253

213

49

170

185

209

26

137

19

14

BF311A #

F9AA89 #

FDB913 #

D5D10E #

Name Pantone C M Y K R G B Web

Red

Pink

Orange

Green

Matrix Script Regular

Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 £&*?!

The typeface Matrix Script Regular, is only used for the slogan “Fusion Cuisine”. The logo typeface is, a handwriting script, made uniquely for “Crave”.

Concept: Crave is a culinary experience in fusion, innovatively merging influences from the world over. A Canadian concept, Crave comes to Beirut as the first true fusion restaurant, with a palette of tastes, vibrant with colors and cultures. The Crave experience is a delight for all your senses, and a voyage through the capitals of flavor making it a truly international fusion escape.


02. Logo:Design Sample & Description


03. Stationery


04. Tableware & Amenities


05. Menus:Dine In Menu & Delivery Menu.


06. Corporate Communication:Press Ads, Unipoles, Flyers & Posters.


07. Website

09.CRAVE MEDIAPUBLICATIONS

“ Le Crave, la ou pulsion passionnée et innovation gastronomique fusionnent! ”

FEMININ

“ Michel Shoucair, Voyage de saveurs”CUIZ’IN

“ Experiencing Crave ... will make you want to Crave other dishes on the menu and come back for more”

RPN

“ Une Fusion Exceptionelle”BALAD

“ The Crave experience delights your senses making it a truly world fusion cuisine escape”

T&F DINING OUT

10.GEOGRAPHICDISTRIBUTION

LEBANONBEIRUT

& DBAYEH

EYINGEXPANSION

GCC

11.FRANCHISEINFORMATION

FRANCHISE BENEFITSCrave brand benefits from:

• High profitability • Quick return on investment • Regional brand awareness• Unique food and beverage offering

Crave franchise team will assist the franchisee throughout the pre-opening by providing:

• Preliminary training for franchisees and key employees• Hands-on training for all employees • Architectural layouts• Continuous support throughout the pre-opening phase• Detailed operating manuals, in order to ensure the smooth operations of the franchises

After the opening, Crave franchise team will provide its franchisees with continuous follow-up on operations as well as marketing and advertising support.

CRITICAL PATHHere are 12 steps to the Grand Opening of your Crave outlet

01. Letter Of Intent And Franchisee Application Form02. Mou Signature03. Franchise Agreement Signature04. Architecture And Interior Design Drawings05. Staff Training06. Final Outlet Review And Operational Process07. Submission Of A 5 Year Business Plan To The Franchisor08. Approval Of Proposed Restaurant Location09. Franchise Manuals Submission10. Branding Application On Outlet11. Software Implementation12. Opening Day

12.PARTNERSBIOGRAPHY

MICHEL SCHOUCAIR:Michel Schoucair brings a broad spectrum of experiences in the food and beverage industry, spanning across years and countries all over Europe, Middle East and North America, to bridge the gap between the service and charm of the Old World and the efficiency and organization of the new world.

After a wide and international 14 years experience in the Food and Beverage industry working for prestigious corporations such as Four Seasons Hotels and Resorts, Fairmont Hotels and Resorts and Caesars Casino; Michel’s ongoing commitment to quality, innovation and consistent high service standards made him the perfect candidate for

Managing Director, Key Partner and Main Co-Founder of Komida Group, giving the company its leading competitive edge and raising it to an international level.

Appointed as the holding’s CEO - Head of Operations & Development; Michel currently leads, initiates, oversees and directs all aspects of the Komida Group operations, from concepts generation and creation; to the smallest details of their application on local markets.

FARID SCHOUCAIR:Farid Schoucair, as founding partner, brings to the table an understanding of branding and communication that in today’s world is vital to any endeavor, bringing innovative solutions and ideas to stay ahead of the constantly shifting and changing nature of the industry.

Farid has established and heads one of the leading companies in branding and marketing communication in the middle east and currently handles through it, all the marketing and public relations for Komida Group.

crave franchise brochure

Documents

west flavors

pacific west coast flair

pacific west coast bistros

new kind of dining experience

flavorful dining experience

friendly service

innovative dishes

evolving world