crash test danny
TRANSCRIPT
![Page 1: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/1.jpg)
How wemade
cool bypromoting
![Page 2: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/2.jpg)
The programme
![Page 3: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/3.jpg)
Source: The Brief
“Crash Test Dannie follows Danny, a crash test dummy, in his
adventures in science and physics explaining everything from
why balloons go bang when they burst to why banana skins
are slippery”
![Page 4: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/4.jpg)
The challenge
![Page 5: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/5.jpg)
![Page 6: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/6.jpg)
![Page 7: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/7.jpg)
The viewers
![Page 8: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/8.jpg)
The client
thinks
they are…
![Page 9: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/9.jpg)
But actually
they are…
![Page 10: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/10.jpg)
So how do we act like Bart?
![Page 11: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/11.jpg)
![Page 12: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/12.jpg)
![Page 13: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/13.jpg)
Kids can be so cruel!
![Page 14: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/14.jpg)
How can we let kids be cruel to Crash Test Danny?
“Children are becoming the internet experts in families – they
use it as a means to communicate with friends & relatives, and
for music & games”
80% of 7-10 yr old boys use the Internet every month
(potentially reaching 1.5 million boys)
Sources: Economic & Social Research Council/TGI
![Page 16: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/16.jpg)
Steal viewers from competitors by appearing on their sites
CITV Nickelodeon
Jetix
![Page 17: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/17.jpg)
The game…
![Page 18: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/18.jpg)
For £20k…
The game was played over 400,000 times
CITV have kept it on site for 3 extra weeks
![Page 19: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/19.jpg)
The Results
Our web site visitors increased 700%!
Start date!
![Page 20: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/20.jpg)
The Reviews
![Page 21: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/21.jpg)
The Reviews contd.
![Page 22: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/22.jpg)
The Reviews contd.
![Page 23: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/23.jpg)
Fame at last!!
![Page 24: Crash Test Danny](https://reader033.vdocuments.mx/reader033/viewer/2022052208/55951bb61a28ab4c208b45a5/html5/thumbnails/24.jpg)
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Activity