crash course social_media-1
DESCRIPTION
TRANSCRIPT
![Page 1: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/1.jpg)
Crash Course in Social Media for
Spas and Salons Presented by
![Page 2: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/2.jpg)
Webinar Outline • Why your salon/spa should care about
social media. • Four-point plan to develop your social
media strategy. • Turn a social media strategy into money
for your spa.
![Page 3: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/3.jpg)
The World is Changing Fast Change with it! It won’t wait.
![Page 4: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/4.jpg)
There Will be Winners
![Page 5: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/5.jpg)
Social Media Fuel = People • 54% of women use social media regularly. • 29% of these women are 35-54 years old. • The fastest growing female age group is 55+ (922%).
![Page 6: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/6.jpg)
Facebook: A Snapshot • Over 500 million active users. • 150 million mobile users, who are twice as
active on Facebook. • 50% log-on their news feed every day. • Average user has 130 friends. • We spend 700 billion minutes/month on
Facebook.
![Page 7: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/7.jpg)
Social Media Use
![Page 8: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/8.jpg)
Google is Not the Whole Story
![Page 9: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/9.jpg)
Local Search 1.0
![Page 10: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/10.jpg)
Local Search 2.0
![Page 11: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/11.jpg)
You May Know These Guys
Algorithm Your Friends
![Page 12: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/12.jpg)
Splendid Paradox • Spa/Salon industry is unique, real people
must deliver the “product”. • Social media permits you to interact
personally. • You can’t cut hair or give a massage
online. • There is an important social aspect to the
spa and salon experience.
![Page 13: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/13.jpg)
How to Use Social Media
• Teach with passion, authority, opinions. • Keep most loyal clients in mind at all
times. • Maintain interested with consistent posts
that are relevant and valuable. • Encourage community to share and
spread your social influence.
![Page 14: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/14.jpg)
First Steps
• Set up a profile (personal) and FaceBook page for your business.
• http://www.spaboomblog.com/2010/6-steps-to-set-up-a-facebook-page
• Set up a Twitter account for your business.
![Page 15: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/15.jpg)
Build a Network
• Ask 25 friends, family and coworkers to become fans. • Join local networks by city. • Share links and comment.
![Page 16: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/16.jpg)
Listen and Watch
• Follow relevant conversations. • Sign-up for Google Alerts. • Add TweetDeck.
![Page 17: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/17.jpg)
Conversations Happening Now…..
![Page 18: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/18.jpg)
About Your Spa and Salon
Decide How you want to be part of that conversation.
![Page 19: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/19.jpg)
Remember the Goal • Generate transactions on your website.
o Book appointments. o Encourage clients to try new spa/salon
treatments. o Purchase Gifts.
![Page 20: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/20.jpg)
Good Content is Critical • More content = more traffic to website. • Fresh, time sensitive, event/specials
drive traffic. • Creates sharing opportunities to reach
new audience. • SEO.
![Page 21: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/21.jpg)
What Makes Great Content? • Passion and expertise. • Clients want to identify with you so
understand their problems and challenges. • Consistency increases social media
effectiveness. • Keep them interested and encourage them
to share, spread your social influence.
![Page 22: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/22.jpg)
Blog Effectively……
![Page 23: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/23.jpg)
Then Tell 200 Friends
![Page 24: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/24.jpg)
Allow Clients to Share
![Page 25: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/25.jpg)
Spread Social Influence Online
![Page 26: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/26.jpg)
Social Media Events Encourage Sharing
Referral Codes - exclusive specials to readers o one-time deals, limited offers, request retweets
![Page 27: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/27.jpg)
Common Social Media Mistakes • See website as static billboard and social media as place to post unedited information. o Website is dynamic, changing and must work with social media to be successful.
• Aggressive Marketing. o Build community, engage, create trust. o It is ok to create a call to action but do it wisely.
![Page 28: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/28.jpg)
Checklist for Effectiveness • Frequency.
2-3 times per week. • Value.
Specials, insider info, create relationships Educate, alert followers/friends to your blog.
• Relevance. Listen and communicate with community. • Spread your influence.
Referrals, GC purchase notifications, retweets.
![Page 29: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/29.jpg)
The Future of Online Marketing • Broadcast message across multiple mediums. • Consistent messaging tailored to best clients. • Content, promotions and connections. • Use the right tools. • Seamless integration.
![Page 30: Crash course social_media-1](https://reader034.vdocuments.mx/reader034/viewer/2022051820/553836f255034680358b4705/html5/thumbnails/30.jpg)
Contact
To learn more about our integrated online marketing suite and special conference pricing please contact:
• [email protected] • [email protected] • 800.940.0458