craig stein executive vice president and gm u.s. regions broadband and media accounts
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MONETIZING THE CLOUD. Craig Stein Executive Vice President and GM U.S. Regions Broadband and Media Accounts. CONGRATULATIONS. Common Heritage: COMMUNICATION FOR ALL. NETWORKED SOCIETY. Everything and everywhere will be connected in real time - PowerPoint PPT PresentationTRANSCRIPT
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Craig SteinExecutive Vice President and GM
U.S. Regions Broadband and Media Accounts
MONETIZING THE CLOUD
![Page 2: Craig Stein Executive Vice President and GM U.S. Regions Broadband and Media Accounts](https://reader035.vdocuments.mx/reader035/viewer/2022070407/5681434b550346895dafc717/html5/thumbnails/2.jpg)
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 2
CONGRATULATIONS
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 3
Common Heritage: COMMUNICATION FOR ALL
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 4
NETWORKEDSOCIETY Everything and
everywhere will be connected in real time
Fundamental changes in the way we communicate, work and are entertained
50 billion connected devices by 2020
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 5
VIDEO, P2P AND STORAGE DRIVING BANDWIDTH GROWTH
Internet Traffic 2011
Web
Peer-to-Peer
Internet Traffic 2015
Online Video
Storage
5x Growth
Total = 270,000,000 PB/Yr
Total = 1,259,000,000 PB/Yr
Graphic r e-created using data from Informa Telecoms & Media Internet Services and Traffic Forecast 03/11
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 6
Smartphones integrated into everyday life
Source: Ericsson ConsumerLab 2011, Base: Android/iPhone smartphone users in 6 regions globally
Morning
Commuting
Lunch
Late aftern
oon
Dinner
In bed
Before noon
Aftern
oon
Early eve
ning
Late evening
In bed
Non-voice usage of smartphone
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 7
The new revenue sources
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 8
OTT COMMUNICATIONS COME TO THE ENTERPRISE
Consumer adoption of OTT solutions for voice and messaging is now influencing work behavior
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 9
Industry adoption of mobile VoIP is expected to increase from both consumer (Apple, Skype, Viber) and enterprise (Cisco) sources
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 10
Video communication gains for niche use cases (Google Hangouts for business collaboration)
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 11
Microsoft pushes comms (through Skype and more) into Azure and enterprise cloud apps
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 12
Investment rationale
Addressing these goals leads to enterprise investments in:
›Managing mobility across networks›Unified communications and collaboration›Cloud, apps, APIs›M2M›Security
Enterprise communications and IT investments have three goals:
1.Ensure access2.Improve productivity and margins3.Effectively serve customers
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MONETIZING THE CLOUD: THE OPPORTUNITIES
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 14
EVERYTHING AS A SERVICE (XAAS)
MOBILITYMOBILITY BROADBANDBROADBAND
The network is THE differentiator.
The world goes mobile. Fast.
CLOUDCLOUD
Capitalize on a new generation of services
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 15
PUSH-TO-TALK AS A SERVICE
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 16 16
ENTERPRISE CLOUD SERVICES
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 17
UNIFIED COMMUNICATION AS A SERVICE
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Competitive Carriers Association Annual Convention | 2012-09-13 | Page 18
Investment rationale
Addressing these goals leads to enterprise investments in:
›Managing mobility across networks›Unified communications and collaboration›Cloud, apps, APIs›M2M›Security
Enterprise communications and IT investments have three goals:
1.Ensure access2.Improve productivity and margins3.Effectively serve customers
![Page 19: Craig Stein Executive Vice President and GM U.S. Regions Broadband and Media Accounts](https://reader035.vdocuments.mx/reader035/viewer/2022070407/5681434b550346895dafc717/html5/thumbnails/19.jpg)