craig sherwood resume 2015
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CRA IG SHE RWOODKirkland, WA
www.linkedin.com/in/autotechconsultant 503.314.2222 [email protected]
WESTERN US SALES VICE PRESIDENTExceeding Sales Quotas | Industry Partnerships | Strategic Planning and Execution
Performance Focused Leader with proven ability to lead and mentor sales teams to achieve multimillion dollar revenue gains. Recognized for contributions to record-setting sales figures, territory expansion and new account development. Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen client needs assessment aptitude. Aggressively identify opportunities, develop focus, and provide tactical business solutions.
Sales Strategy | Leadership | Hiring | Coaching | Sales Meetings | TechnologyNegotiating | Territory Management | Relationships
PROFESSIONAL EXPERIENCECRAIG SHERWOOD AND ASSOCIATES LLC, Seattle WA 2016 – present
PresidentProvided consulting services to the retail automotive market that included product selection and pricing and industry knowledge. Advised hedge funds and venture capitalists that were considering investing in the current technology vendors serving this market and funding new entrants into this space.
ADP / CDK GLOBAL, Portland, OR 2000 – 2015
VP of Sales West Region 2007 – 2015Sales leader for the West Region which encompassed a group of 5 front line managers, 1 indirect manager and 29 sales associates. Exceeded sales quota in 4 of the 8 years against a plan that varied from $20M to $25M per year. In FY13 and FY14 110% and 108% respectively. Reorganized the sales team per the directive of division management twice and exceeded sales plan in
each subsequent sales years. Expert in financials of complex deals that often exceeded $5M in contract value over the term of the
agreement. On-boarded 3 of the front line managers in the organization into sales roles and mentored into executive
leadership roles. Created and conducted multi day sales meetings and training sessions.
Major Account Sales Executive 2000 – 2007Front line sales manager in a territory that encompassed all of the West Region and included the largest accounts in that geography. Managed and organization that included 5 sales associates, and 5 support associates-typical sales quota was $6M to $7M per year. Exceeded sales plan in FY 01, 04, 05, and 07. In FY 01 and FY04 over 120% of sales plan and achieved
Board of Directors at ADP’s Presidents club. Mentored 4 direct reports. In FY 02 and 03 above 95% of plan against a stretch assignment with client losses less than 3%.
CRAIG SHERWOOD www.linkedin.com/in/craigsherwood PAGE 2 OF 2
ADP, Seattle, WA 1987 – 1999
Various sales roles starting as an account manager and ending as a Major Account Executive. Achieved sales plan for 12 consecutive years in the various roles. Managed the Cutter Automotive deal which was the largest deal that occurred in FY00 exceeding $4M in
contract value over the term. Participated in numerous sales training programs such as Acclivus, Strategic Selling and Karras
Negotation.
ADDITIONAL RELEVANT EXPERIENCEMicrosoft Office
SalesforceCisco Network and IPT Training
EDUCATIONBachelor of Arts (BA), Industrial Design, University of Kansas, Lawrence, KS
ORGANIZATIONSPhi Delta Theta