craft beer of summer report
TRANSCRIPT
Craft Beer of Summer Campaign Report Campaign: Craft Beer of Summer Campaign Dates: July 21 - Nov 30, 2014 Date Prepared: December 1, 2014 Prepared By: A. Page
• Increase Craft Beer Zone’s online presence
• Increase email database
• Increase Facebook Likes & Twitter Followers • Develop awareness of current promotions and social brand
Campaign Goals
Creative
Email and Social Creative
Campaign ReportCampaign Statistics
• 69,892 visitors (total response)
• 5,391 purl visitors
• 48,205 share (social response)
• 16,296 other (email/direct response)
• 9,436 Opt-ins
• 1,967 Shares
Overall Results Notes
CBZ Em
ail 1
Google Audience (www,craftbeerofsummer.smc2.net)
SAZ Em
ail 1
MDZ
Email 1
SLZ Em
ail 1
MDZ
Email 2
CBZ Em
ail 2
SAZ Em
ail 2
SLZ Em
ail 2
SLZ Em
ail 3
CBZ Em
ail 3
MDZ
Email 3
SAZ Em
ail 3
• Google indicates 33,093 visits
• 16,521 unique visitors
• 49.6% new visitors
• 249,537 page views
• 7.54 pages / visit
Overall Google Results
Email Statistics
Google Funnel
Google Funnel Contd.
Location
Sharing Vehicles
Location
Survey Results
Survey Results Contd.
New: 1,900Social Statistics
RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 249,537- $7,486.11 Website visit – 33,093 - $33,093.00 Time on site – n/a – n/a Email opens – 37,871 - $3,787.10 Email clicks – 6,852 - $6,852.00 New Email opt ins – 9,115 - $54,690.00 Social impression – 13,921,026 - $13,921.03 Social Facebook – 1,339 - $6,695.00 Social Twitter - 907 - $2,721.00 Total Value $129,245.24
Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social -
impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1
Metrics
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