cradle to cradle design the future of industry michael braungart tel-aviv, israel december 10th,...
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CRADLE TO CRADLE DESIGN
The Future of IndustryMichael BraungartTel-Aviv, IsraelDecember 10th, 2008
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המכון לסביבה ועסקיםע"ש אלפרד אקירוב
CRADLE TO CRADLE IN ISRAEL
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EMISSIONS
GREEN AND SUSTAINABLE CHEMISTRY?
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SOURCE: Hamburger Umweltinstitut e.V.
BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY
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HEAVY METALS IN TOYS
Ham
bu
rger
Um
welt
In
stit
ute
מתכות כבדות בצעצועים
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OFF GASSING: CD-PLAYER
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OFF GASSING: COMPUTER MOUSE
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OFF GASSING: SIEMENS VACUUM CLEANER After 15 minutes of Operation
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OFF-GASSING OF WALLPAPER
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OFF-GASSING OF CARPET
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OFF-GASSING OF CARPET
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A REVOLUTION BY INDUSTRY
המהפכה התעשייתית
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A LINEAR MODEL OF PRODUCTION: FROM CRADLE TO GRAVE
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CRADLE TO GRAVE DESIGN PARADIGM
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CRADLE TO GRAVE DESIGN PARADIGM
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ARE WE TOO MANY?
“We came up with the idea that... all these dangers are caused by human intervention... The real enemy, then, is humanity itself.“
-The First Global Revolution (1991). Club of Rome
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ARE WE TOO MANY?
“No goal is more crucial to healing the global environment than stabilizing human population.”
Al Gore
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WELCOME TO THE PLANET?
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ARE THEY TOO MANY ?
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THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
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CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.
ECO-EFFICIENCY
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ECO-EFFECTIVENESS
CRADLE TO CRADLE : THE GOAL IS QUALITY
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
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OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
IDENTIFY THE BEST: ABC-X CATEGORIZATION
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ECO-EFFECTIVENESS
WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME
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In Israel:
The Shkedia
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CRADLE TO CRADLE DESIGN PARADIGM
• WASTE EQUALS FOOD
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
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9. Production / Implementation
8. Product design
7. Development of Positive Lists
6. ABC-X-categorization of ingredients with respect to criteria
5. Selection of criteria to be met by the product
4. Which metabolism: biological or technical?
3. Analysis of product utilization: consumption or service product?
2. How do we meet the customer‘s needs
1. What is the purpose of the Product
DEVELOPMENT OF A CRADLE TO CRADLE PRODUCT
Target
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ASSESSMENT CRITERIA BY CRADLE TO CRADLE SCENARIO
Made from renewable resources
Consumption Productמוצר צריכה
Service Productמוצר שירות
Harmless to humans and the environment
Biological Cycle
Biodegradable
Resources
Use
Closing the
Cycle
Technical Cycle
Produced from renewable or non-renewable resources
Truely recyclable
Designed for disassembly
Harmless to humans and the environment, unless...
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Biological Metabolism
Technical Metabolism
מעגל ביולוגימעגל טכני
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BiologicalNutrient
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CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT
FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS
MULCH AND COMPOSTRESOURCE GROWTH
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THE FIRST CRADLE TO CRADLE TOWEL
Schlossberg‚Bonjour Sensitive‘
Blind Example Hexan Lab
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ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN
TRIGEMA BIODEGRADABLE T-SHIRT
NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS- User’s Health - Safe for the Environment
MANUFACTURE BIODEGRADE
COMPOST
COTTON
RECOLLECTION
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Technical Nutrient
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MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT
PURCHASE AND USE
TAKEBACK
REPOLYMERIZATION
PRODUCTION TAKE-BACK
DISASSEMBLY
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Design for Resurrection-Herman Miller Mirra Chair
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RETURNITY: THE FABRIC OF MANY LIVES
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TRIUMPH: TECHNICAL NUTRIENT
SALE AND USE
PRODUCTION
POLYMERIZATIONFIBER PRODUCTION
UP-CYCLE
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Design for Reincarnation - Ford Model U
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AUTOMOTIVE: FORD MODEL U
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Nike
Sustainable Product Design Initiative
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– Recyclability
– 100%-known composition
– Well-known or defined life cycle
– No health risk to the consumer
– Social equity in value chain
– No occupational health hazards
– Profitability
Nike’s Sustainable Product Design Initiative
SUSTAINABLE SHOE PROJECT TARGETS
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„the waste is food principal is not just an idea of designing creation it is an idea of business... As we assemble new products thinking about how you can use products...for a certain lifetime and than have those raw materials turn into something else is a profit engine“.
-John Hoke
Vice President Global Foodwear Design, Nike
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Carpets for cleaner indoor air.
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SHAW CARPETS: TECHNICAL NUTRIENT
CARPET MANUFACTURE CARPET SALE AND USE RECOVERY AND GRINDING
FIBER PRODUCTION REPOLYMERIZATION NYLON 6
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DESSO: FROM CRADLE TO CRADLE
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DESSO – A CRADLE TO CRADLE COMPANY
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BIOMASS NUTRIENT RECYCLING
The construction plan can be downloaded from www.hamburger-umweltinst.org
Improve fertility by treating wastewater
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OIA INSTITUTO AMBIEANTAL LATIN AMERICA
• Soil recovery
• Nutrient recycling
• Energy from Biomass
• Social justice
• Economic profitability
www.oia.org.br/new/
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DIAPERS: SUPERABSORBERS
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MATERIAL FLOW MANAGEMENT
Design for reincarnation
Products beneficial for biosphere or technosphere
New business models (Take-back Systems, Service Products,…)
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FROM A WASTE SERVICES PROVIDER TO RAW MATERIALS SUPPLIER
“For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re-discovering what
our business is really about!”
“We embrace it and support it. In our opinion nutrients should not be wasted. We can give it a new lease of life.”
Ruud Sondag – CEO Van Gansewinkel Groep
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COMPANIES COMMITED TO CRADLE TO CRADLE
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THE NETHERLANDS A CRADLE TO CRADLE HOTBED
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NUTEC 2008: BECOMING NATIVE TO THE PLANET
International Congress and Exhibition for Innovation and Intelligent Design
12. - 14. November 08‘
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WE WOULD LIKE TO INVITE YOU TO NUTEC 2009!
www.nutec.de +49 69 75 –59 99
November 2009
International Congress and Exhibition for Innovation and Intelligent Design
FRANKFURT, GERMANY
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Becoming native to placeBecoming native to the planet
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EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael [email protected]
תודה על ההקשבה !