c@r - consumer demand for connected cars
DESCRIPTION
An upcoming Market Strategies research program into US consumer demand for Connected CarsTRANSCRIPT
C@R Consumer Appetite for Wireless on Wheels
Announcing exciting new insights, coming this Fall…
Connected Cars – a topic long on
promise, but short on actual insight To date, all the focus has been on OEM strategies and technology advances – but how
much do we really know about consumer awareness and appetite for wireless on wheels?
Market Strategies is changing all this:
Introducing a nationwide research program to provide
industry stakeholders with critical insights into the US
Connected Car market and, more specifically, Consumer
Awareness, Attitudes and Usage (AAU). C@R
The C@R Program
Consumer Research
• In-depth research measuring
Consumer Awareness,
Attitudes and Usage of
Connected Car technologies.
Industry Report
• Detailed report of the AAU
data, plus Case Studies and
Thought Leadership articles
from key industry players.
Research Expansions
• Bouquet of follow-on projects
that build upon the original
research and explore new
areas of industry interest.
DATA RELEASED TO MARKET:
November 2013
REPORT LAUNCHED:
January 2014 at CES, Las Vegas
WORKING WITH CLIENTS:
1Q 2014 onwards
C@R will…
Be the #1 source of Industry-defining Insight into consumer demand for Connected Cars
Provide multiple, Must-have Research Tools
with Highly Granular Data
Create Massive Press Coverage and anchor numerous industry events
Profile the Market Leaders and their Success Stories
Drive the Debate across all industries in the Connected Car sector Automotive, Telecom, Tech and others
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Getting Involved
WHY?
• DESIGN the research plan in collaboration with Market Strategies.
• DISCOVER what consumers really want with Industry-defining insights.
• RECEIVE world-class presentations and reports to share with stakeholders
• GAIN extensive market exposure through the power of PR.
• LEVERAGE a truly exceptional marketing opportunity.
• LEAD the Industry debate.
HOW?
• SPONSORSHIP: Your organization receives full branding rights to the research, report and associated PR.
• CASE STUDIES: Submit a case study to profile your solution within the Industry Report.
• THOUGHT LEADERSHIP: Submit a thought leadership article for inclusion within the Industry Report editorial.
• DATA ACCESS: Purchase access to the consumer insights data and/or copies of the Industry Report.
Paul Hartley
Vice President: Research & Consulting
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T: 678 799 7375 | C: 678 620 8890 | E: [email protected]
Interested?
C@R launches in just a few weeks and interest is already extremely high. We’re currently engaging
with select partners to alert them to the project and provide them with first option to participate.
We are not looking for any commitment now.
If you would like to collaborate with us on the research, submit a case study, be a sponsor of the
project or get involved in any way, please confirm your ‘Expression of Interest’ now by
responding to our email, or by contacting me directly at the details below.
Deadline for initial ‘Expressions of Interest’ is August 30th, 2013.