c@r - consumer demand for connected cars

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C@R Consumer Appetite for Wireless on Wheels Announcing exciting new insights, coming this Fall…

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An upcoming Market Strategies research program into US consumer demand for Connected Cars

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Page 1: C@R - Consumer Demand for Connected Cars

C@R Consumer Appetite for Wireless on Wheels

Announcing exciting new insights, coming this Fall…

Page 2: C@R - Consumer Demand for Connected Cars

Connected Cars – a topic long on

promise, but short on actual insight To date, all the focus has been on OEM strategies and technology advances – but how

much do we really know about consumer awareness and appetite for wireless on wheels?

Page 3: C@R - Consumer Demand for Connected Cars

Market Strategies is changing all this:

Introducing a nationwide research program to provide

industry stakeholders with critical insights into the US

Connected Car market and, more specifically, Consumer

Awareness, Attitudes and Usage (AAU). C@R

Page 4: C@R - Consumer Demand for Connected Cars

The C@R Program

Consumer Research

• In-depth research measuring

Consumer Awareness,

Attitudes and Usage of

Connected Car technologies.

Industry Report

• Detailed report of the AAU

data, plus Case Studies and

Thought Leadership articles

from key industry players.

Research Expansions

• Bouquet of follow-on projects

that build upon the original

research and explore new

areas of industry interest.

DATA RELEASED TO MARKET:

November 2013

REPORT LAUNCHED:

January 2014 at CES, Las Vegas

WORKING WITH CLIENTS:

1Q 2014 onwards

Page 5: C@R - Consumer Demand for Connected Cars

C@R will…

Be the #1 source of Industry-defining Insight into consumer demand for Connected Cars

Provide multiple, Must-have Research Tools

with Highly Granular Data

Create Massive Press Coverage and anchor numerous industry events

Profile the Market Leaders and their Success Stories

Drive the Debate across all industries in the Connected Car sector Automotive, Telecom, Tech and others

Page 6: C@R - Consumer Demand for Connected Cars

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Getting Involved

WHY?

• DESIGN the research plan in collaboration with Market Strategies.

• DISCOVER what consumers really want with Industry-defining insights.

• RECEIVE world-class presentations and reports to share with stakeholders

• GAIN extensive market exposure through the power of PR.

• LEVERAGE a truly exceptional marketing opportunity.

• LEAD the Industry debate.

HOW?

• SPONSORSHIP: Your organization receives full branding rights to the research, report and associated PR.

• CASE STUDIES: Submit a case study to profile your solution within the Industry Report.

• THOUGHT LEADERSHIP: Submit a thought leadership article for inclusion within the Industry Report editorial.

• DATA ACCESS: Purchase access to the consumer insights data and/or copies of the Industry Report.

Page 7: C@R - Consumer Demand for Connected Cars

Paul Hartley

Vice President: Research & Consulting

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T: 678 799 7375 | C: 678 620 8890 | E: [email protected]

Interested?

C@R launches in just a few weeks and interest is already extremely high. We’re currently engaging

with select partners to alert them to the project and provide them with first option to participate.

We are not looking for any commitment now.

If you would like to collaborate with us on the research, submit a case study, be a sponsor of the

project or get involved in any way, please confirm your ‘Expression of Interest’ now by

responding to our email, or by contacting me directly at the details below.

Deadline for initial ‘Expressions of Interest’ is August 30th, 2013.