cox group capabilities
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Cox Group CapabilitiesTRANSCRIPT
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Mission StatementWe know change is a natural part of life. At Cox Group, we choose to embrace it as the true spirit of opportunity. Change can be overwhelming as it is unfamiliar, but we welcome these occasions and all of their challenges. It is our chance to improve strategy, ignite creativity and drive award-winning results. Our approach is customized to each of our clients and their specific needs in today’s hectic world of marketing noise. We understand your organization is unique, and we take the time to look at it from different angles and fresh perspectives, to identify the best course of action to take with every change.
Effectively communicating what you’re doing, what you’re selling and what you’re promising your customers is key for an organization in any industry. The message needs to be succinct, it needs to be interesting and it needs to reach a wide audience. From real estate to retail, all organizations have the same need when it comes to corporate communications; smart people, great counsel and outstanding results. That’s what we offer.
We know change is a natural part of life. At Cox Group, we choose to embrace it as the true spirit of opportunity. Change can be overwhelming as it is unfamiliar, but we welcome these occasions and all of their challenges. It is our chance to improve strategy, ignite creativity and drive award-winning results. Our approach is customized to each of our clients and their specific needs in today’s hectic world of marketing noise. We understand your organization is unique, and we take the time to look at it from different angles and fresh perspectives, to identify the best course of action to take with every change.
Effectively communicating what you’re doing, what you’re selling and what you’re promising your customers is key for an organization in any industry. The message needs to be succinct, it needs to be interesting and it needs to reach a wide audience. From real estate to retail, all organizations have the same need when it comes to corporate communications; smart people, great counsel and outstanding results. That’s what we offer.
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CONTENTS
About Us
Accomplishments
Services
Experience
Website Design Social Media Public Relations Advertising Graphic Design Branding Event Management Media Tracking
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About Us
In 1998, with two brothers and one client, Cox Group was put on the map. Fifteen years later, we’ve
continued to grow and maintain our commitment to providing exceptional client service. We are a multi-
disciplinary agency, with a collective 80 plus years of experience, dedicated to our clients and their needs.
That is why our client list has grown from a single company to a list of more than 100, spanning across four
continents in key industries such as sports and entertainment, consumer products, medical and lifestyle.
With depth, enthusiasm and a proven track record of results, Cox Group ensures credibility and success in
everything we do. From sports sponsorship, PR management and event activation to advertising, product
management or a fully loaded digital marketing strategy, Cox Group will create unique, “winning” solutions
for you, regardless of the task.
The leaf of the Bradford Pear tree in our logo symbolizes how change is inevitable. Like our tag line states,Change... Part Nature. Part Opportunity.
The leaf of the Bradford Pear tree in our logo symbolizes how change is inevitable. Like our tag line states,Change... Part Nature. Part Opportunity.
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Accomplishments and ExperienceAt Cox Group, we choose to embrace change as the true spirit of opportunity. Sports and Entertainment
is a perfect example of an ever-changing business environment. With sponsorship turn-over and corporate
change, the effective use of sponsorship and key marketing initiatives is crucial. Our ability to adapt to
changing business landscapes helps us ensure success for your organization.
Developing innovative approaches, taking smart risks and staying on top of industry trends, are only few
examples of how we ensure the strategic execution of our clients’ objectives. Your needs may change
overnight, but no matter the project, our solutions hit the mark.
If you are looking for a marketing solutions provider with extensive expertise, we would appreciate the
opportunity to welcome you as a new partner to our team.
• Developed and executed the Bud Light Hotel concept for the Super Bowl and Vail Resorts for
client Anheuser-Busch, Inc.
• Coordinated support, planning and execution of Club Bud at the 2008 Beijing, 2010 Vancouver
and 2012 London Olympic Games
• Involved with managing 50 Plus Sports Properties; NFL, MLB, NBA, Extreme Sports, Olympics
and more ...
• Coordinated with 30 Plus Entertainment Properties; Live Nation, Ticketmaster, AEG, Zac Brown
Band, Eric Church, Pitbull and more for Anheuser-Busch, Inc.
• Executed for 10 years the Longest Running Team and Product Sponsorships in NASCAR; CITGO
Petroleum, Budweiser and Busch Beer
• Successfully executed events for multiple years near The Equator and Inside the Arctic Circle
• Have worked with nearly Every Broadcast and Cable Outlet in the United States and European
countries for sports and entertainment
Services
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• Representing Clients on Every Continent
• Over 1,000 Cities of Fulfillment and
Executable Services
• Achieved Over a Trillion Client PR Impressions
• Representing Clients at the Equator and
Arctic Circle
• Multiple Olympic Entertainment Events
• Negotiated the Most Lucrative Sports
Sponsorship Deals
• MLB, NFL, NBA & NASCAR Official Status
Experience
• Experience with Budgeting Over a Billion
Dollars of Client Spending
Services and Experience that Cover the GlobeServices and Experience that Cover the Globe
• Representing Clients on Every Continent
• Over 1,000 Cities of Fulfillment and
Executable Services
• Achieved Over a Trillion Client PR Impressions
• Representing Clients at the Equator and
Arctic Circle
• Multiple Olympic Entertainment Events
• Negotiated the Most Lucrative Sports
Sponsorship Deals
• MLB, NFL, NBA & NASCAR Official Status
Experience
• Experience with Budgeting Over a Billion
Dollars of Client Spending
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• Evaluation
• Negotiation
• Activation
• Graphic Design
• Web Development
• Product Packaging
• Sponsorship Valuation
• Clipping
• Multi-Sports
• Logo and Identity Design
• Mission and Positioning
• Corporate Events
• Festivals
• Sales Conferences
• Trade Shows
• Hi-Resolution Photography
• Video Production
• Editing and Enhancement
• Online Proofing
• Advertising
• TV and Radio
• Web
• Corporate Communications
• Community Relations
• Media Relations
• Media Training
• Press Conferences
• PressWriting
• Public Service Announcements
• Media Kits
• Strategic Planning
• Direct Mail
• Media Planning and Buying
• Merchandising
• Moblie Marketing
• Research
• Cause Marketing
Services and Experience that Cover the Globe
• Brochures
• Product Guides
• Newsletters
• Media Guides
• Retail Magazines
Sponsorship and Entertainment
Creative
Media Tracking
Brand Development
Event Planning
Photography and Video
Copywriting
Public Relations
Advertising and Marketing
Custom Publishing
• Evaluation
• Negotiation
• Activation
• Graphic Design
• Web Development
• Product Packaging
• Sponsorship Valuation
• Clipping
• Multi-Sports
• Logo and Identity Design
• Mission and Positioning
• Corporate Events
• Festivals
• Sales Conferences
• Trade Shows
• Hi-Resolution Photography
• Video Production
• Editing and Enhancement
• Online Proofing
• Advertising
• TV and Radio
• Web
• Corporate Communications
• Community Relations
• Media Relations
• Media Training
• Press Conferences
• PressWriting
• Public Service Announcements
• Media Kits
• Strategic Planning
• Direct Mail
• Media Planning and Buying
• Merchandising
• Moblie Marketing
• Research
• Cause Marketing
Services and Experience that Cover the Globe
• Brochures
• Product Guides
• Newsletters
• Media Guides
• Retail Magazines
Sponsorship and Entertainment
Creative
Media Tracking
Brand Development
Event Planning
Photography and Video
Copywriting
Public Relations
Advertising and Marketing
Custom Publishing
8 gasseracing.com
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Website Design Client: Gasse Racing
Project: New Website Design and Hosting
Goal: Develop a new and vibrant website, for an up and coming offshore race team
Result: Successfully developed a website that streams exciting race coverage video and bridges the gap to Norwegian fans
gasseracing.com/blog/ gasseracing.com/streaming/
gasseracing.com/shop/ gasseracing.com/goose-juice-images/
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superboat.com
centerforspinaldisorders.com
marker17marine.com
alignlife.com
stihloffshoreracing.com
mysticpowerboats.com
eastbrookvillagegreen.com
americanmedical.com
theseri.com
worldsailfish.com/blog/
sterlingperformance.org
lakeprofile.com
saratogaresortandspa.com
bblades.com
zoombait.com
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Website Examples Client: Various Industries Served
Platform: Wordpress - the largest content management system
SEO: Optimized for Search Engine Optimization plugins
Result: 95% of all clients retain Cox Group for monthly digital content management services
fastboats.com marinetechnologyinc.com
cmsmechanical.com realfastmarine.com
sterlingperformance.org
lakeprofile.com
saratogaresortandspa.com
bblades.com
zoombait.com
12 facebook.com/STIHLOffshoreRacing12
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Social Media Client: STIHL Offshore Racing
Project: Improve Facebook and Twitter pages
Goal: Increase Facebook page “Likes” and provide content related to Offshore Team
Result: 4,630 Likes = 3200% Increase
twitter.com/STIHLRacing youtube.com/user/stihlracer13
Statistics - facebook.com/STIHLOffshoreRacing
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Public Relations Client: Sheridan Ridge Private Reserve
Project: Media Event
Goal: Togenerateexposureinthemediaforthemotorsports-influenced mountain resort community
Result: More than 50 media members in attendance at the Chilhowie, VA event
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Public Relations Client: Bacardi Silver
Project: NBC Today Show / Matt Lauer Ride
Goal: Gain national exposure for Bacardi Silver through the use of their Offshore Powerboat sponshorship
Result: Seven minute segment on NBC’s Today Show
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Advertising Client: Fish Harder Companies
Project: On-going advertising campaign
Goal: Design a full-scale ad campaign from conceptualization through implementation
Result: New packaging was created and new advertisements were designed to link the new campaign to existing products
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Graphic Design Client: Anheuser Busch (Bud Select and Bud Light)
Project: Collateral and Photography for the Offshore Racing / Poker Run Teams
Goal: To create a coherent look and feel for multiple printed pieces promoting the Bud Select/Bud Light Offshore and Poker Run teams
Result: Posters, autograph cards, apparel, billboards, etc...
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Graphic Design Client: OneMain Racing
Project: OneMain Race Team collateral
Goal: To create a coherent look and feel for multiple printed pieces promoting the OneMain Race Team
Result: Collateralusedattrackside,corporateofficesandbankbranches
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Global News ǀ wiNter 2009 1
Global NewswiNter 2009
2 MessaGe FroM the PresideNt
3 resolutioNs For 20094 service liNe uPdates
6 hr aNd saFety News
6 New eMPloyees
7 bacoNtoN Power Facility achieves
iso 14001 aNd ohsas 18001 certiFicatioNs
8 PoweriNG uP at Power-GeN 200810 cuttiNG-edGe traiNiNG ProGraM
11 holiday Party
12 travel News aNd More
In thIs Issue
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Branding Client: PIC Group, Inc.
Project: Brand Development
Goal: To develop a brand image consistent with PIC’s vision, “To be the industry standard and most valued, independent global power generation service provider by exercising fairness, innovation and harmony in all our service solutions.”
Result: Delivered an integrated campaign of ads, web site, trade show booths, collateral, newsletter, etc...
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Event Management Client: Bosch Rexroth
Project: National Sales Conference
Goal: To coordinate, plan and implement the logistics, transportation, vendor coordination, information packets, agendas, etc., for a 600 person sales conference
Result: A successfully coordinated, well-organized conference
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Media Tracking Client: Professional Bass Anglers
Project: Cox Reports
Goal: Track the angler’s exposure across various media platforms and compile a comprehensive book including visual clips and monetary value of exposure
Result: A unique tool for anglers to report their values to sponsors
Ad Value: $15,494,993
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -
MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -
INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-
TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -
KEVIN VANDAM
2008 Media Exposure Summary
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www.coxgp.com(o) 704-896-2323(f ) 704-896-2324
Change... Part Nature. Part Opportunity.
Cider Toddy Cafe
Charlotte Office16315 Northcross Drive, Suite FHuntersville, NC 28078
Rodrick Coxc) 704.905.7441e) [email protected]
Midwest Office307 Hartcourt AvenueJerseyville, IL 62052
Brad Brownc) 314.852.1036e) [email protected]