cowocamp14: la presentazione di damiano ramazzotti (talent garden) su "coworking come...
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Presentazione tenuta da Damiano Ramazzotti di Talent Garden al 5° Barcamp Nazionale sul Coworking - CowoCamp14, organizzato da Cowo a Milano il 28/6/2014.TRANSCRIPT
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Damiano Ramazzotti COO at Talent Garden
L’impatto sul territorio: il coworking come strumento, dalla selezione al racconto.
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Talent garden is the soil, where the top innovators grow, connect and contaminate their world.
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Communication strategies may go
beyond communication itself
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Focus on one target(Digital and creative entrepreneurship)
Specific by not too much! !- tailored services: a specific community has specific needs !- tailored events: specific topics and areas of interest - tailored community: sufficient diversity but not excessive !!
Strong positioning and more clear value proposition
!
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Starting from small towns
- Increased Impact
- Creating an ecosystem instead of being just a part of one
- Emulation and multiplication effect
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N°/Space
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You need density more than quantity
N°/Space
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Connect all the stakeholders: ex. not just startups!
FreelancersStartups
Webagencies
VC & AngelsMedia & Journalists
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!- People are attracted by people !- The get to know each other !- Builds stronger identification !
!Identity helps turning members into ambassadors
Participatory selection
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!- Community leaders and event builders can make their
own Tag !
- Media as founders !- Existing communities need a space !- Our members need clients, our partners need innovators !
!
Network of founders and partners
Leveraging existing networks and building new ones
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Design is communication!
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Already Open
Opening soon
Where are we Now? Brescia, Italy
Bergamo, Italy Padova, Italy Milano, Italy Torino, Italy Pisa, Italy
Genova, Italy Cosenza, Italy
Where are we Opening internationally? New York, USA Luxembourg
San Francisco, USA Vilnius, Lithuania Barcellona, Spain
Colombo, Sri Lanka Nairobi, Kenya
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Some numbers:92%
space occupancy5500squared meters in
Italyevents in 2013 talents
62startups
& companies
35.000people walked
through our spaces in 2013 during our
events & activities
On average each location reached self-sustainability
in 4-6 months
1MWebsite visits
445310
86%of our members agrees that Tag helped them build their professional
network
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We were selected among over 300 applicants from a dozen countries which represented a broad cross-section of New York City's emerging tech and creative
economy
Selected as one of the TOP 5 Innovation
in New York City Contest
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www.talentgarden.it
“The best physical platform to connect
talent around the world” The Huffington Post
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