COVID-19 RESEARCHUpdated: 5-14-20

DATA AND INSIGHTS PROVIDED BY

NATIONAL WEEKLY TRAVEL SPENDING

Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”

YEAR-OVER-YEAR % CHANGE

-33%

-72%

-82%-85% -87% -89% -89% -88% -87%

-100%

-80%

-60%

-40%

-20%

0%

WEEK ENDING 4/18 4/25 5/2 5/9

SD -81% -83% -81% -78%

ND -81% -82% -81% -80%

IA -81% -83% -82% -81%

MN -87% -89% -88% -86%

WY -77% -78% -79% -81%

REGIONAL WEEKLY TRAVEL SPENDING

YEAR-OVER-YEAR % CHANGE

Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”

-9%

-33%

-42%

-81%-79%

-76%

-70%-65%

-55%-50%

-43%

-35%

-25%

-100%

-80%

-60%

-40%

-20%

0%

STR/TOURISM ECONOMICS US HOTEL DEMAND FORECAST

U.S. OCCUPANCY % FEB 16 – MAY 09

STR HOTEL REVIEW: Fielded on May 9, 2020”

AVG HOTEL OCCUPANCY REACHED 30.1% LAST WEEK

24%

34%

31%

33%

21%

URBAN

SUBURBAN

SMALL TOWN

INTERSTATE

RESORT

Prior Week Curent Week

AVG U.S. OCCUPANCY BY LOCATION

WEEKLY HOTEL REVIEW: MAY 3-MAY 9

FOR THE WEEK OF MAY 3-MAY 9

ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE TO AND WITHIN SOUTH DAKOTA

Daily Travel Index

-49%

May 12, 2020, Friday

ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE AND NON COMMUTING

ARRIVALIST DAILY INDEX: Fielded on May 12, 2020”

% OF US TRAVELERS WHO SAY THE CORONAVIRUS HAS AFFECTED THEIR TRAVEL PLANS IN SOME WAY

TRIPS AFFECTED BY CORONAVIRUS

44.3%

64.3% 66.1%72.8% 72.8% 75.3% 75.9% 75.7%

0.0%

20.0%

40.0%

60.0%

80.0%

Travel Sentiment Study: Fielded on May 1-3, 2020”

49%

46%

22%

12%

Cancelled Trip Completely

Reduced Travel Plans

Changed Destination to one I can drive to

Changed trip from international to domestic

PRIOR WEEK CURRENT WEEK

UPCOMING TRAVEL PLANS COMPARISON

Travel Sentiment Study Wave 8: Fielded on May 6, 2020”

% OF US TRAVELERS ON HOW COVID-19 HAS IMPACTED THEIR TRAVEL PLANS

76%

72%

65%

70%

72%

69%

70%

69%

March 19

March 26

April 1

April 8

April 15

April 22

April 29

May 6

PLANNING TRAVEL FOR NEXT 6 MONTHS% OF US TRAVELERS WHO PLAN TO TRAVEL IN THE NEXT 6 MONTHS

Travel Sentiment Study Wave 8: Fielded on May 5, 2020”

SOUTH DAKOTA 20 WEEK OUTLOOKSD HOTEL AND FLIGHT SEARCH VOLUME

Travel Impact Report: Updated May 11, 2020”

WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A LEISURE TRIP

WHICH MONTHS PLANNING TO TRAVEL

3.8%

10.6%

15.1%

19.0%22.1% 22.2%

14.7% 14.8%

24.6%

12.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Prior Month Current Month

Travel Sentiment Study: Fielded on May 8-10, 2020”

WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A ROAD TRIP

WHICH MONTH PLANNING A ROAD TRIP

6.6%

15.0%

12.2% 11.4%10.2%

9.0%

5.6%4.4%

20.0%

1.8%3.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Travel Sentiment Study: Fielded on May 8-10, 2020”

14%

13%

14%

16%

17%

15%

18%

23%

31%

34%

68%

Shopping malls

Bars/restaurants

Outdoor concerts/festivals

Off-site business meetings

Places of worship

Outdoor sporting events

Hotels/resorts

Vacation rental homes/condos

Grocery stores/supermarkets

Parks

Personal cars

PERCEIVED SAFETYAMERICAN TRAVELERS CONTINUE TO FEEL SAFEST IN CARS AND PARKS.

Travel Intentions Pulse Survey: Fielded on MAY 8, 2020”

HOW WOULD YOU FEEL IF YOU SAW AN ADVERTISEMENT TODAY PROMOTING YOUR COMMUNITY?

LOCALS SEEING ADVERTISING

UNHAPPY, 14.6%

HAPPY, 56.4%

NEUTRAL, 29.1%

Travel Sentiment Study: Fielded on May 8-10 2020”

4.8%

16.9%

21.4%

25.5%

14.4%

6.5%

2.4%

8.0%

1-50 miles

51-100 miles

101-200 miles

201-500 miles

501-1,000 miles

1,001-2,000 miles

Over 2,000 miles

I don't know

DISTANCE TRAVELING ON NEXT ROAD TRIP

Travel Sentiment Study: Fielded on May 8-10 2020”

+29%SITE USERS

+7%PAGEVIEWS

-5%BOUNCE RATE

WEBSITE TRAFFIC AND ENGAGEMENT – MAY 7-13 2020 VS. MAY 7-13, 2019

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