covid-19 related symptoms search trends...'covid-19' in the search query. searches focused...
TRANSCRIPT
![Page 1: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing](https://reader034.vdocuments.mx/reader034/viewer/2022043005/5f8ac2d86583262303792eea/html5/thumbnails/1.jpg)
COVID-19 related symptoms search trendsHealth & WellnessJune 6, 2020
Microsoft Advertising. Intelligent connections.
![Page 2: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing](https://reader034.vdocuments.mx/reader034/viewer/2022043005/5f8ac2d86583262303792eea/html5/thumbnails/2.jpg)
Summary
This deck has insights on search trends for symptoms known to be related to COVID-19, categorized into five types: Gastrointestinal (GI), Muscle Pain and Aches, Novel Symptoms, Respiratory symptoms and Traditional Flu symptoms.
We see different trends for each category in terms of different time periods where there was a higher search volume compared to 2019. Most relevant symptoms identified based on increase in clicks YoY are headache, itchy toes, and congestion.
![Page 3: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing](https://reader034.vdocuments.mx/reader034/viewer/2022043005/5f8ac2d86583262303792eea/html5/thumbnails/3.jpg)
YoY = year-over-year
Chg = change
SRPV = search results page view
![Page 19: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing](https://reader034.vdocuments.mx/reader034/viewer/2022043005/5f8ac2d86583262303792eea/html5/thumbnails/19.jpg)
Strategies and recommendations
Learn immediate and recovery-phase strategies, and how to approach new opportunities and optimize account health in the Digital Advertiser’s Guide to COVID-19