coverage mapping for governor election at west java indonesia 2013

COVERAGE MAPPING FOR COVERAGE MAPPING FOR COVERAGE MAPPING FOR COVERAGE MAPPING FOR

GOVERNOR ELECTION AT WEST GOVERNOR ELECTION AT WEST GOVERNOR ELECTION AT WEST GOVERNOR ELECTION AT WEST

JAVAJAVAJAVAJAVAMEDIA MONITORING ON NINE ONLINE MEDIAMEDIA MONITORING ON NINE ONLINE MEDIAMEDIA MONITORING ON NINE ONLINE MEDIAMEDIA MONITORING ON NINE ONLINE MEDIA

PERIOD: 10 NOVEMBER PERIOD: 10 NOVEMBER PERIOD: 10 NOVEMBER PERIOD: 10 NOVEMBER –––– 10 DECEMBER 201210 DECEMBER 201210 DECEMBER 201210 DECEMBER 2012

1# CANDIDATE 1# CANDIDATE

POPULARITY

Candidates Share

Aher - Deddy

30%

Dede - Laksamana

Yance - Tatang

17%

Didik - Cecep

7%

• The most covered news for potential couple in governors electionat West Java are for Aher-Deddy at 30%, followed by Rieke-Teten at24% and the last one, Didik-Cecep at 7%.

Rieke - Teten

24%

Dede - Laksamana

22%

Share for Every Candidate

200

250

300

350

• Coverage on potential governor is still more dominant

compared to coverage about potential vice governor.

0

50

100

150

Ahmad

Heryawan

Deddy

Mizwar

Rieke Diah

Pitaloka

Teten

Masduki

Dede Yusuf Lex

Laksamana

Irianto MS

(Yance)

Tatang

Farhanul

Hakim

Dikdik

Muliana AM

Cecep Nana

Suryana T

Coverage Dynamic

40

50

60

70

80

Aher

Deddy

Rieke

Teten

Dede

• Coverage share for candidates increased

between 17-30 November.

0

10

20

30

40

10 - 16 Nov 17 - 23 Nov 24 - 30 Nov 1 - 7 Des 8 - 10 Des

Dede

Laksamana

Yance

Tatang

Dikdik

Cecep

Sources

100

120

140

160

Lainnya

Kepolisian

Tokoh Agama

Tokoh Masy

• Coverage about candidates are still the hottest topiccompared to coverage about success team and politicalparties.

0

20

40

60

80

Aher Deddy Rieke Teten Dede Laksamana Yance Tatang Dikdik Cecep

Tokoh Masy

Internet

Panwaslu

KPUD

Parpol

Tim Sukses

Kandidat

Coverage Positioning

100

120

140

160

180

In Title

• Almost every potential governor, except Didik, turned up onthe headline news. Meanwhile, most of the potential vice-governor are inside the potential governor’s coverage.

0

20

40

60

80


In Title

In News

Candidate Photos

120

140

160

180

200

• Candidates’ photos which showed up the most in thenews are of Aher and Rieke.

0

20

40

60

80

100


Ada

Tidak

Candidates Share By Media

200

250

300

350

400

Oke Zone

Tribun Jabar

Antara Jabar

Bisnis Jabar

• Aher and Dede got the biggest coverage portion in Inilah Koran andPikiran Rakyat. Meanwhile, Rieke got the biggest portion from TribuJabar.

0

50

100

150

200


Bisnis Jabar

Pikiran Rakyat

DetikBandung

Kompas

InilahKoran

Galamedia

FINDING 1 #CANDIDATES POPULARITY

• There are three pretty popular couples inmedia, namely Aher-Deddy Mizwar, Rieke-Tetenand Dede Yusuf-Lex Laksamana. Coverage foreach of the three couples are above 20% fromeach of the three couples are above 20% fromtotal coverage.

• The most popular couple is Aher-Deddy who got30%.

• They actually got the strength to complementeach other from how popular they are.

Continuation.......

• As news source, the candidates are still more popularcompared to the success team and political figure.These affect dearly to candidate positioning in thenews which usually became the headline.news which usually became the headline.

• Between the potential governor and vicegovernor, most of the potential governor usuallybecame the news sources if compared to potentialvice governor. That’s also the case in candidatesphotos positioning in the news.

ANALYSIS #1 CANDIDATE POPULARITY• Seeing from the quantity of coverage, the pairing of Ahmad Heryawan-

Deddy Mizwar could excel if compared to other candidates. Both of themindeed got the strength to complement each other from their popularity.Aher with his status as a Regent, supported by Deddy Mizwar’s popularity.But, Aher is still the biggest contributor from this couple, especially fromhis government activities. Seeing that most of the issues developed inhis government activities. Seeing that most of the issues developed inWest Java, starting from disaster until cases involving local officials hashighlighted Aher even more. That’s why, his popularity is not because ofhis decisions, but mostly because of his clarification and explanation aboutan incident and certain cases. For that, Aher frequently became thesources and headline for news. Meanwhile, coverage about Deddy Mizwarusually involved his nomination activity as a potential vice governor.Although, in every coverage, Aher and Deddy Mizwar usually become onemajor force.

Continuation.....

• The second most highlighted pair from the media in West Java is Rieke-Teten. The

interesting thing about this couple is that both of them have picked up interest

from media and therefore, the coverage not only came from the potential

governor, but also from the potential vice governor himself. If the coverage from

the other pair usually seems a little bit one-sided (between the potential governor-

vice governor), but not for this couple as they could perform in balance. Thevice governor), but not for this couple as they could perform in balance. The

popularity from Rieke as a member of legislator with her background as an

artist, could be matched by Teten who is actually an activist from LSM in Jakarta.

But what’s interesting is that both of them didn’t always appear together in a

coverage, but each of them got their own news. This suggest that both of them

actually have their own attractiveness to the media.

• The other couple who can also perform in balance is Didik-Cecep. Even though

they are in the last position in the matter of coverage quantity, but this pair could

showed up together. This is caused by activities they usually did together and that

has caused them to always appear together in news.

Continuation….

• Just like Aher-Deddy Mizwar, the pairing of Dede Yusuf and Lex are alsoexperiencing the same thing, where most of the coverage were given by DedeYusuf as the potential vice governor who also has a background as an artist. Notonly that, Dede Yusuf frequently became the news source. Meanwhile, LexLaksamana is less popular in the media and that’s the reason he didn’t got muchcoverage. Even if you viewed the coverage portion, news about Lex Laksamanamostly came from his success team.coverage. Even if you viewed the coverage portion, news about Lex Laksamanamostly came from his success team.

• The other couple who is not so different are Yance (Irianto MS) and Tatang. Both ofthem were Regent in their region. But from coverage side, Yance is still one of thelargest contributor to the news portion. Other than because of his position aspotential governor, Yance is also the Chairman for West Java DPD Golkar. Yet, theycan still complement each other, just like Rieke-Teten, because they can appear inbalance. Even though Tatang has relatively fewer coverage, but he has alwaysappear at the headline and often became the news source. From media analysisperspective, news sources are one of the most important part in forming politicalparadigm in public.

2# Candidate Tone2# Candidate Tone

Tone for Candidate

200

250

300

350

Positif Negatif

Negatif

• In general, coverage tone for every candidatesare neutral.

0

50

100

150


Negatif

Netral

Positif

Quotes from Academics

5

6

7

8

9

Positif-Negatif

Negatif

• Most academics still see the nomination of an artist as apotential governor or vice governor to be negative, becausethey (the artist) are considered as not capable.

2

0

1

2

3

4


Negatif

Netral

Positif

Quotes from Public/Clergy

4

5

6

Positif-Negatif

• Yance–Tatang got the most compliment from the

Clergy and the public.

0

1

2

3


Positif-Negatif

Negatif

Netral

Positif

Quotes from Public

2,5

3

3,5

4

4,5

Positif-Negatif

• Most of the people are complimenting Dede Yusuf

and Aher.

0

0,5

1

1,5

2

2,5


Positif-Negatif

Negatif

Netral

Positif

FINDING 2 #CANDIDATE TONE

• There are three couples with the most negativetone, namely Aher-Deddy Mizwar, Rieke-Tetenand Dede-Lex Laksamana.

• The negative tone are usually caused by the fact• The negative tone are usually caused by the factthat most of the candidates are publicfigure/artist that are deemed not capable inleading West Java.

• The main negative tone came from academic.

• But the Clergy and other public figure reallysupported Yance-Tatang.

ANALYSIS 2 #CANDIDATE TONE

• In general, coverage about the candidates are neutral.If you see it one by one, the negative tone for somecandidates are caused by many factors. For thecandidates that are currently the governor or the vicecandidates that are currently the governor or the vicegovernor, the negative tone are mostly caused by theirnot-so-optimal performance while still in charge.Meanwhile, for Rieke, Deddy Mizwar or DedeYusuf, they are deemed as not capable to lead WestJava because of their background as public figure.These negative evaluation didn’t just come from thepublic, but also from the academic.

Continuation......

• In contrast to those three couples, the pair of

Yance-Tatang, even though they didn’t get

coverage portion as big as them (Aher-Deddycoverage portion as big as them (Aher-Deddy

Mizwar, Rieke-Teten and Dede Yusuf-Lex

Laksamana), but most of the coverage are either

neutral or positive. This fact shows us how big the

supports from the public was, even though they

are not the favorite candidate. Most supports for

Yance-Tatang came from Clergy and public figure.

3# PERSONS’ QUOTE3# PERSONS’ QUOTE

Institution Quote

150

200

250

300

350

400

450

• All candidates are still the most covered topicscompared to other institution.

0

50

100

150

Top 10 Quotes from Non-Candidate

Iwan R Sulandjana

joko widodo

Ihat Subihat

Netty Heryawan

Ruddy Gandakusumah

• Pulihono (Secretary of West Java DPD Golkar) is theone who frequently became news source.

0 5 10 15 20 25 30 35

Pulihono

Didin Supriadin

Tubagus Hasanuddin

Teten Setiawan

Imam Budi

Iwan R Sulandjana

FINDING 3 #PERSONS’ QUOTES

• Compared to other institutes, the candidates

are still the most reported person/parties.are still the most reported person/parties.

• KPU and Panwaslu seemed not too optimal in

doing their job as regulator and the

supervisor.

ANALYSIS 3 #PERSONS’ QUOTE

• Candidates are still the center of coverage from everymedia. Coverage about the candidates almost coveredevery aspect available, such as theiractivities, behaviors and quotes from the candidates.activities, behaviors and quotes from the candidates.These aspects, added with comments from relatedparties have even put the candidates in the centralcoverage even more. On the other side, either KPU andPanwaslu as the regulator and supervisor haven’t reallyshowed a meaningful performance. This could be seenfrom how few the coverage about them from media.

4# CANDIDATES 4# CANDIDATES

ACTIVITIES

Candidates Activities

8

10

12

14

16

18

Penguatan Mesin Partai

• Activities done by candidates have reach to the pointof finding supports and strengthening their image.

0

2

4

6

8 Penguatan Mesin Partai

Pencarian Dukungan Partai/Nonpartai

Penguatan Pencitraan Kandidat

Activities Capacity

Yance

Tatang

Dikdik

Cecep

Kandidat

• The candidates still frequently use their position in doingactivities, either as a government or political party.

0 20 40 60 80 100 120

Aher

Deddy

Rieke

Teten

Dede

LaksamanaKandidat

Organisasi

Partai

Pemerintahan

FINDING 4 #CANDIDATES ACTIVITIES

• Post registration, some candidates are still focusing

on strengthening the solidity inside a political party.

Meanwhile, other candidates have started toMeanwhile, other candidates have started to

strengthening their image and try to find supports

from non-political parties.

• In doing their activities, the candidates still couldn’t

stripped off their position, like the government

official.

ANALYSIS 4 #CANDIDATE ACTIVITIES

• There are three main activities done by candidates after the politicalparties registered their candidates, namely strengthening the engine ofpolitical parties, finding supports from every non-political parties andstrengthening image of the candidates. Strengthening engine in politicalparties could be done by consolidating the internal of their politicalparties could be done by consolidating the internal of their politicalparty, while supports from every non-political parties could be earned byvisiting villages, marketplace and etc. When seen from the candidatesperspective, at least three of the candidates have their own activitiestarget. The first one, Rieke Diah Pitaloka who concentrated on her imageby visiting marketplace, villages and factories. If examined carefully, what’sbeing done by Rieke has been done before by Jokowi at Jakarta.Maybe, what Rieke has done is something we called “Jokowi Effect”. Shewanted to emulate what has been done by Jokowi at Jakarta. This couldalso be seen from how she always wear clothes with squarepattern, which is also being used by Jokowi at Jakarta.

Analysis

• Secondly, Dede Yusuf can be seen concentrated himself on consolidatingthe intern of his political parties. Partai Demokrat as the registrant of DedeYusuf-Lex Laksamana, is indeed not in a very conducive situation, seeinghow there are still some people inside who didn’t really support theregistration of Dede Yusuf-Lex. This is the main job which must be resolvedregistration of Dede Yusuf-Lex. This is the main job which must be resolvedby Dede Yusuf. That’s why, his activities in one month after beingregistered as candidate, consisted of visiting the member of his politicalparties in order to strengthen the consolidation inside Partai Demokrat.

• The third one was Irianto MS (Yance) who’s trying to gain support from allnon-political parties in the public and other communities. From thebeginning, Yance has been the chosen one, selected by members of Golkarto be the potential governor in West Java, so the condition inside Golkar isgreatly consolidated. Now, to strengthen these supports, Yance and Tatangfrequently visit public organizations and other communities to gain extrasupports.

Analysis• Seeing from the capacity in doing their activities, generally, every candidates are

acting as the potential governor and vice governor, the government, politicalparties and organization. Two candidates who already have position inside thegovernment are Aher and Dede Yusuf. Indeed, they did most of their activities inthe capacity as the governor and vice governor. But, if we compare both ofthem, there is a very big gap between Aher and Dede Yusuf in doing theirthem, there is a very big gap between Aher and Dede Yusuf in doing theiractivities. Compared to Dede Yusuf, Aher is the one who frequently did thegovernment activities. This matter might be because of the rivalry between bothof them as candidates and that’s why, the vice governor never really got a strongposition in the government and they usually ended up being an extras.Government activities are mostly done by Ahmad Heryawan. Especially for Aherand Dede Yusuf, their activities could hardly categorized as a regent and candidateand this has resulted in authority overlapping.

• Meanwhile, other candidates are seemingly doing most of their activities on behalfof themselves as candidate. But there are some candidates who also did politicalparties activities, like what’s being done by Yance and Rieke, but the scale is notmassive.

5# DYNAMIC ISSUES5# DYNAMIC ISSUES

Issues Response by Candidates as the

Government

40

60

80

100

• Aher and Dede Yusuf mostly talked about government andenvironment issues, meanwhile Rieke still focused on economy andlabors issues.

0

20


Lingkungan Pertambangan/Energi PertanianPeternakan Perikanan/Kelautan KeagamaanSosial Budaya Olahraga PariwisataPendidikan Kesehatan Jalan & TransportasiKependudukan Korupsi KeamananEkonomi Pengangguran/Tenaga Kerja KemiskinanPolitik Pemerintahan Lainnya

Issues Response by Candidates as

Political Parties Member

6

8

10

12

14

• As a member of a political party, every candidates stillfocused on political issues.

0

2

4


Lingkungan Pertambangan/Energi Pertanian

Peternakan Perikanan/Kelautan Keagamaan

Sosial Budaya Olahraga Pariwisata

Pendidikan Kesehatan Jalan & Transportasi

Kependudukan Korupsi Keamanan

Ekonomi Pengangguran/Tenaga Kerja Kemiskinan

Politik Pemerintahan Lainnya

Issues Response by Candidates as

Members of Organization

2

2,5

Lainnya

Pemerintahan

• Dede Yusuf response to sports issues in his capacity asthe ambassador of Persib.

0

0,5

1

1,5

2


Politik

Kemiskinan

Pengangguran/Tenaga Kerja

Ekonomi

Keamanan

Korupsi

Kependudukan

Jalan & Transportasi

Kesehatan

Issues Response by Candidates

5

10

15

20

25

• From every issues available, most of the candidates still focus onpolitical condition. But unlike other candidates, only Rieke who isstill actively commenting about economical and labors issues.

0

5


Lingkungan Pertambangan/Energi Pertanian

Peternakan Perikanan/Kelautan Keagamaan

Sosial Budaya Olahraga Pariwisata

Pendidikan Kesehatan Jalan & Transportasi

Kependudukan Korupsi Keamanan

Ekonomi Pengangguran/Tenaga Kerja Kemiskinan

Politik Pemerintahan Lainnya

Candidates Joining in Issues

• Environmentissues, especially, disasters, economicaland labor andTeten

Dede

Laksa…

Yance

Tatang

Dikdik

Cecep

and labor andpolitical issues havebecome three mainissues which havegain attention fromall candidates.

0 50 100 150

Aher

Deddy

Rieke

Lingkungan Pertambangan/Energi

Pertanian Peternakan

Perikanan/Kelautan Keagamaan

Sosial Budaya Olahraga

Pariwisata Pendidikan

Kesehatan Jalan & Transportasi

Kependudukan Korupsi

Keamanan Ekonomi

Pengangguran/Tenaga Kerja Kemiskinan

Politik Pemerintahan

Lainnya

FINDING 5 #ISSUES

• The main issues which get the most attention fromall candidates are about politic and economy.

• Political issues that’s being discussed a lot are about• Political issues that’s being discussed a lot are aboutdetermining candidate process by the politicalparties, registration candidates in KPU and medicaltest.

• Economical issues are more inclined toward labors.Meanwhile, discussion about environment mainly

focused on handling natural disaster sector.

ANALYSIS 5 #ISSUES

• Seeing the issues response from all candidates, it was also affectedby their position and capacity. As public officials, Aher, Dede Yusufand Rieke became the most active candidates in responding toissues developed in West Java. Generally, Rieke mostly talked abouteconomical and labor issues. This is supported by her backgroundeconomical and labor issues. This is supported by her backgroundas an activist who is very close with labors and workers, who is alsoa legislative member specializing in labors, health, etc.

• Meanwhile, Aher as the governor of West Java looked quite activein responding to issues developed at West Java. This part is also hisresponsibility as leader. On the other hand, Aher’s activeness is alsoa part of how he socialize himself to become the potential governorfor the second time.

Continuation....

• Dede Yusuf in his capacity as a government official, mostlyrespond to issues about environment. In every disastershappened in West Java, Dede Yusuf always appear toobserve the site. This is also supported by his organizationactivities in social field. But the interesting thing, is that inactivities in social field. But the interesting thing, is that inhis candidate capacity as organization activist, Dede Yusuf isthe only candidate who actively giving comment in media.

• As for other candidates, indeed they mostly speak in theircapacity as candidates. But, generally, the candidatesmostly speak about political issues regarding election andnomination.

6# SITE VISITATION6# SITE VISITATION

Candidate’s Visitation Location

25

30

35

40

Tpt. Lainnya

Lokasi Bencana

RS/ Puskesmas

• Marketplace and villages became the most frequentlyvisited by all candidates.

0

5

10

15

20


Sekolah/ Kampus

Tempat Iabadah

Tpt. Hiburan

Pasar

Perkampungan

Visitation Location

80

100

120

140

160

180

Cecep

Dikdik

Tatang

Yance

• Bandung and district area of Bandung became the mainlocation for candidate activities, especially Aher and DedeYusuf.

0

20

40

60

80 Yance

Laksamana

Dede

Teten

Rieke

Deddy

Aher

FINDING 6 #VISITATION LOCATION

• Marketplaces and villages became the mostfrequently visited by all candidate.

• Any location hit by a disaster were also visited• Any location hit by a disaster were also visiteda lot by the candidate who is currently in theposition of local official.

• Rieke and Dede Yusuf are two candidates whofrequently visited marketplaces and villages.

ANALYSIS 6 #VISITATION LOCATION

• Villages and marketplaces are still the most favorite placefor every candidates to visit. This trend (visiting villages andmarketplaces) has begun since the election began inIndonesia, where every candidates always tried to competeIndonesia, where every candidates always tried to competeto visit people in the villages or seller at the marketplace.Beside the villages and marketplaces, other favorite placeare factories (others) and location that just suffered from adisaster. Factories or a group of labors must beconsidered, considering that West Java has quite a fewcities that have become an industrial center. Aside ofthat, West Java are also the center for agricultural andfarming, because in general, the main occupation for mostpeople in West Java are farmers.

Continuation....

• When all candidates were being compared, Dede Yusufand Rieke are two of the most active candidates inmaking visitations. Dede Yusuf frequently visitedvillages. Meanwhile, Rieke mostly visited marketplaces.As for Aher, he mostly observed the place that’s beingvillages. Meanwhile, Rieke mostly visited marketplaces.As for Aher, he mostly observed the place that’s beinghit by a disaster. For Yance, he seems to frequentlyattend events being held by the people.

• Visitation sites for all candidates still centered on thecapital, namely Bandung and the regent of Bandung.This visitation sites will eventually expand along withthe fact that time for election grew near.

7# SUPPORTS7# SUPPORTS

Supports Toward Candidates

25

30

35

40

45

• Yance and Teten Masduki are the candidates that gotmost of their support froms a non-political parties.

0

5

10

15

20

25


Partai

Non Partai

Supports From Political Parties

30

35

40

45

Partai Lainya

Nasdem

Gerindra

PDIP

• The couples of Dede-Lex Laksamana and Aher-Dedy Mizwarhave the most supports from political parties.

0

5

10

15

20

25


PAN

PKB

PKS

PPP

Hanura

Golkar

Demokrat

Forms of Supports by the Registrant

Parties for Every Candidates

8

10

12

• Registrant parties for Dede-Laksamana are the most active party inmaking programs and are well known for their acts to win theelection.

0

2

4

6

8

Golkar Hanura PPP PKS PKB PAN Demokrat Gerindra PDIP

Yance -

Tatang

Aher - Deddy Dede - Laksamana Rieke - Teten

Konsolidasi

Komitmen

Program Aksi

Lainnya

Supports From Non-Political

Parties

4

5

6

7

Agama

• Yance and Teten getting most of their support

from public organizations.

0

1

2

3

4


Adat

Selebritis

Ormas

Lainnya

Form of Supports from Non-

Political Parties

Dede

Laksamana

Yance

Tatang

• Support from non-political parties are mostly in the form of

commitment rather than action and consolidation.

0 1 2 3 4 5 6 7 8 9

Aher

Deddy

Rieke

Teten

Dede Program Aksi

Komitmen

Konsolidasi

FINDING 7 #SUPPORTS

• Support from political parties are mostly given to thepair of Dede Yusuf-Lex Laksamana and Aher-DeddyMizwar.Mizwar.

• Form of the supports, mostly are just commitmentand not yet reach the part they actually act.

• Yance-Tatang mostly getting supports from non-political parties.

• Support from non-political parties are usually in theform of commitment only.

ANALYSIS 7 #SUPPORTS

• There is no real problem in the context of supports from political partiesfor all candidates. The intern of a political parties are usually quiteresolute in sounding their support. Only Partai Demokrat that got a littleproblem, considering a few of the members are still voting for othercandidates rather than their candidates from Partai Demokrat. Aside ofcandidates rather than their candidates from Partai Demokrat. Aside ofthat, all intern in the political parties have no real issues. But, judging fromthe form of supports from political parties to the candidates, almost everypolitical parties have only reach the level of commitment. Thatmeans, most of the political parties still haven’t given a real contributionto raise the chance for their candidates to get elected. Only PartaiDemokrat, Gerindra, PAN and PKB, the registrant parties for the pair ofDede Yusuf-Lex Laksamana, that has started to show progress (startingmaking program to socialized their candidates.) Meanwhile, other politicalparties have done nothing. This only prove that, in a direct election, thecandidates themselves are still holding the most important role in gettingelected. As for the political parties, most of them stopped at thecommitment level.

Continuation...

• When you see the supports from outside of politicalparties, there’re at least two names whose got a lot ofsupport, namely Yance who got much supports frompublic organization at West Java and Teten Masdukiwho got supports from LSM. Their backgroundspublic organization at West Java and Teten Masdukiwho got supports from LSM. Their backgroundsactually affected any supports they got from non-political parties. Yance, for example, is one of thesenior political figure at West Java who leads a coupleof public organization at West Java. Meanwhile, Tetenis a well known figure in LSM, not only at WestJava, but also nationally well known. Butnonetheless, all supports are still limited tocommitment level and haven’t reached the level wherethey actually act.

8# ELECTION 8# ELECTION

ORGANIZERS

Performance from Election

Organizer174

100

120

140

160

180

200

• Most of the coverage about election organizer talked about KPU’sactivities if compared to other institutions. Because at currentperiod, it’s the time for registration, verification and analyzing allcandidates.

712

0

20

40

60

80

100

KPU Panwaslu Kepolisian Kejaksaan Pengadilan

FINDING 8 #ELECTION ORGANIZER

• Coverage about KPU regarding the election

implementation phase, starting fromimplementation phase, starting from

registration, verification and running medical

test.

• The police also got some portion of the

coverage about security preparation while

election’s in progress.

ANALYSIS 8 #ELECTION ORGANIZER

• When it’s still on registration and verification

phase of all candidates, KPU became the most

highlighted institution by the media. Otherhighlighted institution by the media. Other

than KPU, other institution that’s also being

highlighted are the police squad. The police

squad seems ready to welcome the election

and you can see it by all their training, soldiers

preparation and logistic.

CONCLUSIONS AND CONCLUSIONS AND

RECOMMENDATIONS

CONCLUSION 1 #CANDIDATE

POPULARITY• The Incumbent still dominate the coverage by using their power and position in

politics.

Implication

By using their position in politics as a mean to socialize him/herself will cause a

complicated matter in differentiate their current responsibilities and their

responsibilities in the campaign. On the other hand, this could also ease political

rival to bring this matter to the election supervisor.

Recommendation

All incumbent must explain to the public that every activities they’ve done is part

of their job at the current position (as a local official) or as a campaign act (as a

candidate)

CONCLUSION 2 #CANDIDATE TONE

• Even though some candidates got high popularity, the incumbent andpublic figure also got a negative response from the public.

ImplicationImplication

The negative tone has cause a declining in the public reception toward thecandidate. This could be used as a chance for other candidate to maximizeany supports from the public.

Recommendation

For candidates who got mostly positive coverage, they must keep trying tocapture sympathy from the public who doesn’t like other candidates withtheir background as an artist and local officials.

CONCLUSION 3 #PERSON QUOTE

• There is no distribution of task between the potential governor and vicegovernor in their effort to socialize with media and that has made most ofthe coverage to focus only on the potential governor.

Implication

Candidates popularity really depends on how popular they are.Therefore, the couple who could give away a balanced coverage portionwill make them easily recognizable by the public.

Recommendation

Every humanity activities, whether it’s done by the success team or thepolitical parties themselves, should become the main attention for everycandidates. Because to form a good image for the candidates in thepublic, it’s also affected by the high intensity of coverage in mass media.

CONCLUSION 4 #CANDIDATES ACTIVITIES

• The intern of a the registrant political parties will affect every activitiesbeing done by their candidates.


This condition will prove to be quite advantageous for some candidateswho got a pretty solid political parties to find supports from a non-politicalparties and how to strengthen their image in front of the public.

Recommendation

All candidates who are still struggling with the intern of their politicalparties have to start making decision so they won’t lose in the matter oftrying to draw sympathy from the public. How to do it, is by doing a lot ofaction program which can directly interact with the voters.

CONCLUSION 5 #ISSUES

• The background of a candidate could affect the issues beingdiscussed.


Each candidates have their own concentration on different issues.This actually could benefit the voters, because there will be moreprograms being offered by the candidates.

Recommendation

The public must be able to understand the issues being discussedwith the candidates, because this is actually a part from workprograms being offered.

CONCLUSION 6 #SITE VISIT

• Any imaging strategy being done by the candidates still emulate what’sbeen done before by Jokowi at Jakarta, namely to visit marketplaces andvillages.

Implication

Other locations deserve to be visited like farms and factoriescenter, haven’t been utilized optimally. This is actually a chance for othercandidates.

Recommendation

All candidates must extend their visitation sites, because West Java isn’tonly dominated by marketplaces only, but also by farms and factories.

CONCLUSION 7 #SUPPORTS

• Supports from political parties and non-political parties are only justcommitment and not yet reach the level of actions.

ImplicationsImplications

Because it’s only commitment, then this matter still couldn’t be seen as astandard by the candidates, because those commitments could changeanytime. This is true, especially for all non-political parties.

Recommendation

All candidates must make sure that every supports they got from politicalparties or non-political parties, could last until the election actually begin.This is to avoid the case where they (non-political parties) divert thesupports to other candidates.

CONCLUSION 8 #ELECTION

ORGANIZER

• KPU’s performance in running the election is deemed not yetmaximal.

Implication

KPU’s performance in running the election organizer has beenhighlighted by media.

Recommendation

KPU must work hard to held a perfect election so it could runsmoothly.

THANK YOU