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Cover Angebot
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IC Market Forecast® Mattresses in Europe
2019 • Germany
• Austria
• Switzerland
• United Kingdom
• France
• Poland
Market Structure Page 04
Methodology Page 09
Content of the Report Page 12
Benefits Page 03
References Page 18
Contact Page 19
Prices Page 15
Inhaltsverzeichnis
IC Market Forecast / Company Profile ® Mattresses in Europe 2019
Content
p.2
Order Form Page 20
Your Benefits at a Glance
© Interconnection Consulting 2017
You will receive an overview of the overall market in addition to individual market segments.
A detailed representation of the key markets by country and forecasting until 2020 based off of our econometric forecast model.
A competition analysis containing detailed market shares for selected regions in terms of:
• Total market
• Product groups
• Mattress Sizes
• Distribution Channel
• Mattress Types
• Customer segments
Graphic representation, interactive charts and tables which allow for rapid application and utilization of the provided data.
Company profiles for regions, where competition analysis is not available
Benefits
p.3
S.4
Market Structure
IC Market Forecast / Company Profile ® Mattresses in Europe 2019
Available Countries
Austria Germany Switzerland
Market by
Product Groups
Latex
Spring
Foam
Others
Distribution Channel
Stores
Online Sales
Customer Segments
Residential/B2C
Hotels/B2B
Others
Mattress Sizes
80 x 180/220 cm
Small or Kids
90/100 x 180/220 cm
110/140 x 180/220 cm
150/180 x 180/220 cm
Mattress Types
Orthopedical/Medical Mattresses
Other Mattresses
For each segment the forecasts for the next three years are available in the study.
Others/B2B
France United Kingdom
Large & Untypical Sizes
Poland
Definitions and Demarcations
© Interconnection Consulting p.5
Spring
Foam
Latex
Others
Definitions Product Groups
Mattress made out of steel coil springs that support the sleeper's body. It includes Bonnell spring and pocket spring mattresses.
Mattress made out of viscoelastic memory foam
and any other kind of foam.
Mattresses that use different elements such as cotton or coco nut material filling or any alternative material. It also includes pillow top mattress, gel memory foam, air-water mattresses.
Mattress made out of an inner latex foam structure. The material could be either natural or synthetic latex.
Turnover is stated in Euro. Values are always Net-Turnovers (No List-Prices), discounts included, Quantities in 1.000
Definitions and Demarcations
S.6
Definition
Small / kid size bed, up to 70 x 140 cm.
Bed size included between 80 x 200 to 80 x 220. It also implies 80 x 180 -190 - 210.
Bed size included between 100 x 200 to 100 x 220. It also implies 90 to 100 x 180 -190 – 200 - 210 – 220.
Bed size included between 140 x 200 to 140 x 220. It also implies 110 to 140 x 180 -190 – 200 - 210 – 220.
Bed sizes larger than all the previous categories or out of the standards.
© Interconnection Consulting 2018
Mattress Sizes
80 x 180 / 220 cm
Small or Kids
Large & Untypical Sizes
90 / 100 x 180 / 220 cm
110 / 140 x 180 / 220 cm
150 / 180 x 180 / 220 cm Bed size included between 180 x 200 to 180 x 220. It also implies 150 to 180 x 180 -190 – 200 - 210 – 220.
Market Structure
© Interconnection Consulting 2017
Customer Segments
Residential/B2C
Others/B2B
Mattress Types
Orthopedical/Medical Mattresses
Other Mattresses
Private use for households
Hotels, hostels and similar
Orthopedical and Medical Mattresses, which specialised for customers with back problems. Such a technology could be foam mattresses with several firmness levels, memory foam and pocket spring mattresses which are designed to support the different body parts in a healthy way. However, it is only considered to be in this category if the manufacturer calls it an orthopedical /medical or ergonomical mattress.
Any other mattress type
Definitions and Demarcations
p.7
Hotel Industry/B2B
Other commercial use, for example, elderly houses, student dorms and any other customers which do not fulfill the definition of a “residential” or “hotel” customer
Market Structure
© Interconnection Consulting 2017
Definitions and Demarcations
Distribution Channels
Stores
Online Sales
Others
Other distribution channels can include sales on street markets, through teleshopping channels, door to door sales conducted directly by a company or a hired sales agent, telephone sales or at the manufacturers 'premises, outsourced call centers and similar. In this category all the distribution channels which cannot be assigned to any other channel in the above mentioned categories will be counted.
Stores whose product range includes all kinds of home equipment and where a substantial part from the business comes from the sale of home equipment. Stores whose product range includes all kinds of products in different departments, sizes can be around 10.000m²- 125.000m² Retail establishments specialized in selling Mattresses as well as sheets, linens and all kind of bed accessories Sales to customers via online shops. It includes businesses which sell only mattresses and complementary products but also e.g. manufacturers which sell through their online shop. Sales to customers via online retailers. Can be retailers with a very wide products (including electronic products and similar) or with a more narrow product range but with many different brands
p.8
Methodology
p.9
Methodology
Interviews with distributors and specialized dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out.
The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return.
Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM)
Dir
ect
Sa
les
Manufacturer
End User
Sales are segmented by the first distribution partner.
OEM
Distributor
Dealer
© Interconnection Consulting
How Do We Conduct Our Research?
© Interconnection Consulting 2017
Methodology
Qualitative Research
Manufacturer
Expert Interviews
Distributor
Dealer
•Company Databases •Balance Sheets, Banks •etc.
Database
Total Market Forecast Market Share
Sell-In Data
Experts
Delphi-Method
Cross-Check of Data
Market Influencing Indicators
Market Development
Forecast Model
Description Structure of Survey Methodology
p.10
How Do we Cross Check the Data?
© Interconnection Consulting 2017
Methodology
Approach Sell-In Approach Sell-Out
TOP D
OW
N
Hersteller
TOP 10
All Others
∑ Total Market
Market Shares
Experts
Cross-Check
Buyer
Dealer
Manufacturer
∑ Total Market
Manufacturer
Distributor Customer
Description Structure of Survey Methodology
p.11
Content of the IC Market Forecast®
p.12
Content
The Introduction shows definition and demarcation of product groups, regions, and methodology as well as the objectives of the study.
The Executive Summary gives a short overview of the results of the study and analyses key facts.
As an introduction key factors influencing the market are analysed in the Economic Environment: You will find the most important data on main economic indicators, etc.
The Total Market Analysis shows the development of the market surveyed by value and quantity in different dimensions, such as regions, product groups, price ranges and ways of distribution. A forecast for the next years is an essential part of this analysis.
Finally, all data are documented in the table section, also called Facts & Figures. Here you will find all absolute and relative sales figures of the top companies in order to check our results. Company profiles provide you with further practical information on the main companies in the market.
Structure: modular, consisting of the following parts:
© Interconnection Consulting
IC Cockpit-Solution Online Tool with Interactive Dashboards Presenting the Data
IC Cockpit
• Complex correlations are visualized in the form of geo-, tree maps, bars etc.
A picture says more than 1000 words
• Use interactive dashboards for quick implementation of the data, for potential estimations, for sales control, for success measurement etc.
Interactive Dashboards
• Market data are available wherever you have internet access
• You can also export the data as .jpg, .csv or .pdf file
Easy online accesability
Softwre license costs are EUR 600,- in case of purchase of one country report. Software license costs are included when more than one country report are purchased.
p.13 © Interconnection Consulting
The Most Efficient Way to Present and Edit Data
We offer you the possibility to implement all data in a Tableau cockpit.
Together with you, we define how the final cockpit should look like in order to present the data to you in the most efficient way for your work.
In case of subscription, the Dashboard Creation Fee will be waived from the second year. The market data is then automatically uploaded to the software.
Tableau-Cockpit
p.14
Prices & Conditions
Investment Plan for Your Market Research
© Interconnection Consulting
Single Country
IC Subscription* Discount Scale Single Issue
IC Market Forecast® Mattresses in Europe 2019
Available Countries
All Countries** € 8.499,-
€ 2.500,- € 7.000 -10%
€ 12.000 -15%
€ 15.000 -20%
Austria Germany Switzerland Other Regions
on Demand France United Kingdom Poland
* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.
** Price Special (scale of discounts are not applicable, subscription applies) Price includes an interactive PDF Document. All prices shown exclude sales tax
p.15
Interconnection Provides Data for Corporate Decisions
About Interconnection
© Interconnection Consulting
Interconnection
Expand Your Horizon
International Focus
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Methodology Know-How
Consulting – Strategy-Workshops
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We know the efficient tools to solve your problems/questions
Offices in Vienna, Bratislava, Lviv and Buenos Aires
Industry competence due to longtime experience and regularly conducted studies
Variety of tools for different questions and market characteristics
We support you deriving strategies and actions from the research results
p.16
Market Intelligence
Our Market-Intelligence Tools
© Interconnection Consulting
Market Analysis
Market Volume and Trends Competition Analysis
Customer Insights
Focus Groups Buying Motives
Customer Benefits
Management Information System
Business Intelligence Tools Dashboards
Distribution Analysis
Channel Maps Distribution-Matrix Margins
Brand Insight
Brand Awareness Brand Scorecards Brand Affinity
Mystery Shopping Price Tracking
Price Databases Sales Evaluation
Market-Intelligence
Tools
Price Simulation
Price Sales Function Pricing Simulation Tool
Optimum Pricing
Price Types
Customer Segmentation Price Awareness Buying Behavior
Market Entry
New Markets/Segments Scoring-Model
Customer Experience
Relevance / Satisfaction Customer Loyalty Net Promoter Score
p.17
References
Chosen References
© Interconnection Consulting 2017 p.18
Interconnection Consulting I Vienna • Oberstdorf • Bratislava • Buenos Aires
www.interconnectionconsulting.com
If there are any questions please
do not hesitate to contact us!
Interconnection Consulting
Dostojevskeho Rad 11, SK- 811 09 Bratislava
Chems Joly - Market Analyst
Tel: : +43 1 375 00 15 15
Fax: +43 1 5854623 -30
Jan Hudak – Managing Director
Tel: +43 1 375 00 15 12
Fax: +43 1 5854623 -30 [email protected]
we show you the way
Contact
© Interconnection Consulting 2017 p.19
Interconnection – Getreidemarkt 1 – A-1060 Wien – FN: 172445x - ATU 45165306
Bestellformular
FAX: +43 1 585 46 23 30 E-Mail: [email protected]
Interconnection - Dostojevského rad 11 - SK811 09 Bratislava - IC DPH: SK2023395396 - ICO: 46430105
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Interconnection – Getreidemarkt 1 – A-1060 Wien – FN: 172445x - ATU 45165306
Bestellformular
FAX: +43 1 585 46 23 30 E-Mail: [email protected]
Interconnection - Dostojevského rad 11 - SK811 09 Bratislava - IC DPH: SK2023395396 - ICO: 46430105
*Subscription:
The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not can-celled, it is extended by one more year.
Terms of Payment
Payable after receipt of invoice without discount or via Credit Card. General terms of business apply, as agreed; any disputes arising will be settled before a competent Vienna court of law. We claim copyright protection for the work. Distribution to third parties, duplication, publication or revision, even in part, is not permitted. In case of violation the company or persons placing the order agree to pay a contract penalty of one hundred thousand Euros in each case. All prices shown exclude sales tax. Interconnection reserves the right to use the client’s logo as reference until revocation.
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